Brian Reale, founder and CEO of ProcessMaker, differentiates his business process management platform from iPaaS tools like Zapier and SnapLogic.
0:00 / 0:06exact quote · 6.2s
720p mp4 · rendered on demand · StarZero watermark
“Those kinds of companies won't do very well with the approval and rejection part of a workflow.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Brian Reale
Insight
Reale: Bootstrapped founders must prioritize risk mitigation over maximizing growth
“And when it's when you're bootstrapping, I think you tend to kind of lean towards mitigating risk because that could quickly throw your formula out of whack.”
Brian RealeJul 23, 2018▶ 15:221094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
Reale: ProcessMaker bought around 15 entities off its cap table
“Yeah, like 15.”
Brian RealeJul 23, 2018▶ 10:291094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Insight
Reale: Workflow automation software does not work well for SMBs
“Looking at the kind of SMB or even smaller businesses realize that doesn't really work for this genre of product.”
Brian RealeJul 23, 2018▶ 12:131094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker targets under 12-month CAC payback period
“We actually optimize it for that, that first year. And meaning, you know, when we sell the when we sell it, we'd like to see payback pretty immediately. So I would say even, even less than that.”
Brian RealeJul 23, 2018▶ 13:401094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker ACV is roughly $25,000 to $30,000 excluding professional services
“25, 30 grand would be kind of average contract value for us. And that doesn't include potentially professional services, which might be done by us or by partners around the world.”
Brian RealeJul 23, 2018▶ 4:501094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
AssertionSupported
Bootstrapped ProcessMaker employs approximately 140 people worldwide as of 2018
“We're bootstrapped. Yeah. So today we're about a hundred and three, a 140 employees worldwide.”
Brian RealeJul 23, 2018▶ 6:091094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.