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The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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12statements match
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why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Reale: iPaaS tools like Zapier struggle with human approval workflows
“Those kinds of companies won't do very well with the approval and rejection part of a workflow.”
Brian Reale Jul 23, 2018 ▶ 3:18 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Insight
Reale: Bootstrapped founders must prioritize risk mitigation over maximizing growth
“And when it's when you're bootstrapping, I think you tend to kind of lean towards mitigating risk because that could quickly throw your formula out of whack.”
Brian Reale Jul 23, 2018 ▶ 15:22 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
Reale: ProcessMaker bought around 15 entities off its cap table
“Yeah, like 15.”
Brian Reale Jul 23, 2018 ▶ 10:29 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Insight
Reale: Workflow automation software does not work well for SMBs
“Looking at the kind of SMB or even smaller businesses realize that doesn't really work for this genre of product.”
Brian Reale Jul 23, 2018 ▶ 12:13 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker targets under 12-month CAC payback period
“We actually optimize it for that, that first year. And meaning, you know, when we sell the when we sell it, we'd like to see payback pretty immediately. So I would say even, even less than that.”
Brian Reale Jul 23, 2018 ▶ 13:40 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker ACV is roughly $25,000 to $30,000 excluding professional services
“25, 30 grand would be kind of average contract value for us. And that doesn't include potentially professional services, which might be done by us or by partners around the world.”
Brian Reale Jul 23, 2018 ▶ 4:50 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Assertion Supported
Bootstrapped ProcessMaker employs approximately 140 people worldwide as of 2018
“We're bootstrapped. Yeah. So today we're about a hundred and three, a 140 employees worldwide.”
Brian Reale Jul 23, 2018 ▶ 6:09 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker grows its subscription business 30% to 35% annually
“So we grow our subscription business around 30, 35% a year.”
Brian Reale Jul 23, 2018 ▶ 8:07 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker operates with five total entities on its cap table
“Really three and yeah, well, three and then a few, five in total.”
Brian Reale Jul 23, 2018 ▶ 10:51 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Assertion Not checkable as stated
Reale: ProcessMaker's annual gross churn without upsells is about 12%
“So churn, I think for us, sort of that top level churn without the upsells it's about 12% annually.”
Brian Reale Jul 23, 2018 ▶ 12:32 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Assertion Not checkable as stated
Reale: ProcessMaker is approaching zero to negative net churn with upsells
“And then we're, you know, approaching that sort of kind of zero to negative percent churn with the upsells, but we think we can drive a lot more there.”
Brian Reale Jul 23, 2018 ▶ 12:58 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
Disclosure
ProcessMaker serves around 350 global enterprise and mid-market customers
“So today around 350 customers really around the world enterprise mid-market customers.”
Brian Reale Jul 23, 2018 ▶ 7:54 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space
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