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ProcessMaker grows its subscription business 30% to 35% annually

Brian Reale · 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space · Jul 23, 2018 · at 8:07

Brian Reale, CEO of ProcessMaker, describes the annual growth rate of the bootstrapped company's core subscription revenue.

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“So we grow our subscription business around 30, 35% a year.”

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ProcessMaker targets under 12-month CAC payback period

“We actually optimize it for that, that first year. And meaning, you know, when we sell the when we sell it, we'd like to see payback pretty immediately. So I would say even, even less than that.”

Brian Reale Jul 23, 2018 ▶ 13:40 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space

Disclosure

ProcessMaker ACV is roughly $25,000 to $30,000 excluding professional services

“25, 30 grand would be kind of average contract value for us. And that doesn't include potentially professional services, which might be done by us or by partners around the world.”

Brian Reale Jul 23, 2018 ▶ 4:50 1094 How he bought 15 people off cap table, hit $9m in ARR in workflow space

ProcessMaker grows its subscription business 30% to 35% annually

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