average revenue per user

also referred to as: arpu

24 statements across 23 episodes · 10 bullish · 1 bearish · 23 people on the record · first statement Oct 16, 2016 by Nathan Latka · across every show →

Everything said about average revenue per user, oldest first

Oct 16, 2016 positive
Insight
SaaS pricing should tie multiple value metrics to customer usage
“The smartest pricing structures I've seen in SaaS from the fastest growing companies, they always have multiple value metrics that would, that are used, that are tied to usage that encourage people to basically increase their ARPU or pay you more and more ever…”
Nathan Latka Oct 16, 2016 ▶ 2:56 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Dec 21, 2016 positive
Disclosure
Rubin: Skubana drives most ARPU and MRR growth with zero ad spend
“So we're not even spending a dollar. So the answer to your question is most of that ARPU, most of our ARPU growth and our MRR growth is coming from net new customers.”
Chad Rubin Dec 21, 2016 ▶ 14:07 EP 515: 0 to $300k MRR in 16 Months Helping 300 ECommerce Brands Streamline with Skubana CEO Chad Rubin
Dec 21, 2016 positive
Assertion Not checkable as stated
Rubin: Skubana has increased ARPU 3.5x since late 2015
“Over the, over time, like we've probably 3.5 times our ARPU since 2000, since like at the end of 2015.”
Chad Rubin Dec 21, 2016 ▶ 11:53 EP 515: 0 to $300k MRR in 16 Months Helping 300 ECommerce Brands Streamline with Skubana CEO Chad Rubin
Jan 24, 2017 neutral
Assertion Not checkable as stated
Propeller CRM Generates About $50 Per Account Monthly in Early 2017
“Average revenue per per account is around 50 dollars per month right now.”
Eric Bouck Jan 24, 2017 ▶ 2:59 EP 549: Propeller CEO on Why He'll Win CRM Space After Exit to Samsung with Eric Bouck
Apr 20, 2017 neutral
Assertion Not checkable as stated
Shanbhag: RocketReach generates approximately $70 monthly revenue per user
“The per user revenue per user monthly revenue is about 70 dollars. So that's actually accurate.”
Amit Shanbhag Apr 20, 2017 ▶ 14:20 635: RocketReach Kills Low Margin Product, Doubles Down on $70 ARPU Customers, $10M 2017 ARR goal with CEO Amit Shanbhag
Jul 4, 2017
Assertion Not checkable as stated
Wille: Klipfolio customers expand from $70 to $115 over 12 months
“Customers come in at roughly 70 dollars. That's kind of their first the first bundle that they buy on average. And then over a course of about 12 months, they move up to about a 115 dollars.”
Allan Wille Jul 4, 2017 ▶ 9:34 710: How This SaaS Company is Using $20 Million to Scale
Apr 2, 2018 positive
Assertion Not checkable as stated
Bruce: Cirrus Insight ARPU has grown above $8 per month
“Yeah, it's got, it's up a bit from there should be a higher above eight now as we introduce more plans, more bundles.”
Brandon Bruce Apr 2, 2018 ▶ 2:50 982 Marketing and Sales Tech? He'll Acquire You!
Jun 9, 2018 positive
Disclosure
PR.co ARPU grew from $48 to over $100 per month in the past year
“So I think our ARPU has gone up in the last year from 48 to over a hundred.”
Stefan Fountain Jun 9, 2018 ▶ 3:18 1050 3+ Years to Hit $20k in MRR, Sell and Get Out!
Nov 24, 2018 bullish
Assertion Not checkable as stated
iZooto's monthly ARPU increased from $125 to nearly $200
“Our output was about a 125 dollars a month earlier on, right? We're now kissing 200 for sure.”
Vivek Khandelwal Nov 24, 2018 ▶ 11:06 1218 This Browser Notification Company Just Hit 400 Customers, $600k ARR
Nov 25, 2018 neutral
Assertion Not checkable as stated
Lee: ProsperWorks ARPU exceeds $60 per seat monthly
“I'd say it's a little higher than it's a little higher than 60.”
John Lee Nov 25, 2018 ▶ 9:18 1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars?
Feb 4, 2019
Assertion Not checkable as stated
Brightpearl has 913 customers at $12,434 ARPU
“We're at 913 customers at the moment. So ARPU is about, well, ARPU is 12,434.”
Derek O'Carroll Feb 4, 2019 ▶ 8:43 1290 How New CEO Rightsized Brightpearl, passed $12m in ARR
Apr 21, 2019
Disclosure
Sullivan: Ryver's average revenue per customer exceeds $70 per month
“Well the average revenue per customer Is just over 70 dollars. So, and most of the users are, tend to be the 99.”
Pat Sullivan Apr 21, 2019 ▶ 3:42 1366 ACT! and SalesLogix Founders New Company Hits $1m in ARR
Jun 15, 2019
Disclosure
Sadowski: Brand24's Average Revenue Per User Is Typically $100 Monthly
“Typically a hundred dollars a month. That's the average revenue per user per month.”
Mike Sadowski Jun 15, 2019 ▶ 6:10 1421 How He IPO'd $2m ARR Company on Polish Exchange
Apr 15, 2020 positive
Assertion Not checkable as stated
Gopalan: MedStack ARPU is slightly over $800 to $850 per month
“It's grown a little bit because of the new business model, but that's very, very recent. So we're probably close to a little bit over eight now, maybe eight 50.”
Balaji Gopalan Apr 15, 2020 ▶ 8:49 1726 HealthTech Company Expects To Hit $1m in ARR As Critical Tech During COVID
Jun 20, 2020 negative
Insight
Hollinger: Outbound Sales Teams Do Not Make Sense at $75 ARPU
“No, most of our, so our ARPU is at a level where it doesn't really make sense to have an outbound team.”
Nick Hollinger Jun 20, 2020 ▶ 4:22 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
May 21, 2021 neutral
Assertion Not checkable as stated
Yoon: GrowSurf monthly ARPU is approximately $120
“Yeah, ARPU is about one 20.”
Kevin Yoon May 21, 2021 ▶ 8:35 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Oct 17, 2021 neutral
Disclosure
Arrigoni: Beefree's embeddable editor has 600 customers at $600 monthly ARPU
“So on the embeddable editors side, only about 600 customers monthly are by about 600 dollars.”
Massimo Arrigoni Oct 17, 2021 ▶ 2:55 A PE Firm Should Buy This $7m ARR Company Stuck Inside a Publicly Traded Firm
Jan 12, 2022 neutral
Assertion Not checkable as stated
Austin says REI SIFT's average revenue per user is $100 monthly
“Oh, yeah, yeah. ARPU is about a hundred bucks a month.”
Tyler Austin Jan 12, 2022 ▶ 3:44 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
Jan 17, 2022 neutral
Insight
Martinson: Freelancer ARPU cannot scale endlessly through upselling
“Our ARPU has been pretty stable, and so it's not too much upsell, because our customers are really small businesses, or maybe even like part-time freelancers. You can't increase ARPU like endlessly with those guys, which means that then almost all of our marke…”
Allan Martinson Jan 17, 2022 ▶ 13:50 6k Freelancers Use Xolo To Run Their Business, $5.5m Revenue, Raising $20m Now
Aug 10, 2022 positive
Assertion Not checkable as stated
Flowster's average revenue per user has doubled to roughly $40
“ARPU is actually double that now.”
Trent Dyrsmid Aug 10, 2022 ▶ 2:31 Secret tool you should use to manage documenting systems to have contractors run
Oct 24, 2022 positive
Assertion Not checkable as stated
DocSales doubled its ARPU and tripled paying customers in one year
“In a year, we doubled our ARPU. We tripled the number of paying customers.”
Mauricio Quiguela Oct 24, 2022 ▶ 3:55 9 mistakes sales reps make when they finally send the docusign to the prospect
Apr 7, 2023 neutral
Assertion Not checkable as stated
Solides reports a blended ARPU of $130 per month
“It was our ARPU is a hundred and 130 dollars a month.”
Alessandro Garcia Apr 7, 2023 ▶ 9:44 Rippling of Brazil Solides Hit $35m ARR up from $15m ARR and Raised $100m at a $800m Valuation
Apr 8, 2023 neutral
Disclosure
NutriSense monthly average revenue per user is approximately $225
“Around two 25.”
Dan Zavorotny Apr 8, 2023 ▶ 4:55 How He Grew Nutrisense From $12m to $45m ARR Last 12 Months for Health SaaS
Dec 3, 2025 positive
Assertion Not checkable as stated
Pearsall: Club Caddie Generates $15,000 Average Revenue Per Golf Course Location
“They're higher than that. And so on average, we look for about an average of 15,000 ARPU per unit.”
Jason Pearsall Dec 3, 2025 ▶ 2:48 From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook
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