DocSales doubled its ARPU and tripled paying customers in one year
Mauricio Quiguela · 9 mistakes sales reps make when they finally send the docusign to the prospect · Oct 24, 2022 · at 3:55
This episode carries Mauricio Quiguela's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Mauricio Quiguela shares performance figures for DocSales after solving growth and churn issues.
0:00 / 0:07exact quote · 7.8s
720p mp4 · rendered on demand · StarZero watermark
“In a year, we doubled our ARPU. We tripled the number of paying customers.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Mauricio Quiguela
Quiguela: Startups must generate KPIs from day one before finding PMF
“We should generate KPIs since the first day. I know that It seems very early to generate KPIs when we are starting the company, when we don't reach, we haven't reached the product market fit yet, but that information will be very valuable in the future.”
Platforms like ChartMogul and ProfitWell only show misleading averages
“And if you go to these regular dashboards and KPI software, such as Chartmogul, ProfitWell, and so on, we use ProfitWell and we like them, but they don't show this kind of reality to us. They show the average only.”
DocSales ties sales bonuses directly to global MRR and churn targets
“For instance, sales need to generate more than five K in new MRR, but we have global goals. The MRR growth rate should be more than 15%. The churn rate should be less than two percent per month. So if sales department hit that their goals, but the company does…”
Quiguela: Startups should adopt RevOps mindset early and implement at PMF
“I think as soon as revenue operations is a culture thing, It's a mindset. We should think about it since the first day of the company, but we have to implement it after we reach the product market fit.”