Pearsall: Club Caddie Generates $15,000 Average Revenue Per Golf Course Location
Jason Pearsall · From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook · Dec 3, 2025 · at 2:48
Jason Pearsall, founder and CEO of Club Caddie, breaks down the vertical SaaS platform's pricing model and customer unit economics with Nathan.
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“They're higher than that. And so on average, we look for about an average of 15,000 ARPU per unit.”
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More from Jason Pearsall
Pearsall: Club Caddie is earliest-stage acquisition in Constellation's history
“We are the earliest stage company that Constellation's ever acquired.”
Pearsall: Club Caddie Deal Has the Longest Earn-Out in Constellation History
“I have the longest earn out in CSI history.”
Pearsall: Golf courses function as multiple small businesses under one profile
“And so the complexity of a golf course is that it's many small businesses and one that all have to operate and communicate together under a single customer profile.”
Pearsall: Early club SaaS lacked depth while legacy server software dominated
“There were mature solutions for full clubs, not just like a golf course with a point of sale and a
Tea sheet, but needing, you know, events and weddings and restaurants and dining reservations and all kinds of other, other apps as well. There were mature solut…”
Pearsall: Internal case studies are easily cooked; real proof requires third parties
“It's too easy to cook the books on like a case study, right? So the real validation comes from, you know, golf courses. We have no relationship with having that same success and then being able to demonstrate that that is a formula we can repeat elsewhere.”
Pearsall: US backlog is more valuable than expanding into Canada
“Conversion rates aren't entirely favorable for SaaS companies, and so when you have pent up demand, the most valuable dollars are coming from the U.S., and so, you know, it doesn't make sense to take on Canadian clients, and we have a backlog of U.S. Clients t…”