The Ledger

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why aren't all 979 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Lemkin: Drift security breach leaked Salesforce data from Cloudflare and Zscaler
“Poor drift, which sales off bot and Clary bot had a massive security breach and leaked cloudflare security data Z scalers, I mean, Salesforce data, cloudflare, Salesforce data, Z scalers, Salesforce data, tons of the cloud leader Salesforce data was all leaked…”
Jason Lemkin Sep 12, 2025 ▶ 13:32 The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin
Assertion Supported
Lemkin: Dropbox maxed out its global market with 18.2M paid customers
“And he has 18.2 million paid customers now, but you know what it turns out? That's the whole world for him. Like it was crazy. And then for it's 18.2, because he literally has maxed out the global market share for what he has.”
Jason Lemkin Aug 25, 2025 ▶ 2:32 From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
Assertion Supported
Awotona: Calendly has never cut free tier features since 2014
“Besides then, I don't think we've ever taken anything away from the free plan. Yeah, I think we've all. Yeah, I don't think we've ever taken anything away from the free plan. We've only made the free plan more generous. I'm sure somebody will test my memory, b…”
Tope Awotona Aug 25, 2025 ▶ 27:45 From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
Assertion Supported
Biestman: ServiceTitan actively prepared for a Q1 or Q2 2022 IPO
“We were actually in the process of trying to take the company public. In Q one or Q two of 20, 22.”
Ross Beesman Jul 30, 2025 ▶ 14:39 From Startup to $11B: ServiceTitan's CRO Breaks Down Their Sales Playbook
Assertion Supported
LLM Output Quality Deteriorates at Million-Token Context Sizes
“They claim million tokens, ten million tokens. When you start going up to that size of input. The quality deteriorates on the output”
Dmitry Shevelenko Jun 11, 2025 ▶ 22:22 5 Ways AI Has Already Changed B2B Sales Forever with Perplexity's CBO Dmitry Shevelenko
Assertion Partly supported
Lemkin: Cloud security company Wiz sells entirely through partners
“If your ecosystem is in any way partner-driven, and you'll see, if you go super, if you go, like, into security or enterprise, sometimes it's a hundred percent. Wiz is all partners.”
Jason Lemkin Jun 4, 2025 ▶ 44:08 AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan
Assertion Supported
Rangan: 40% of HubSpot's ARR is consistently influenced by partners
“And for HubSpot, 40% of our ARR Has been influenced by partners. That is, either they are bringing us leads or they are co-selling with our sales team and helping them close. Those two are what we call as influenced. And if there are HubSpot partners here, tha…”
Yamini Rangan Jun 4, 2025 ▶ 40:47 AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan
Assertion Partly supported
Lemkin: Top 10% of Sales Reps Close 65% of Deals (Clari Data)
“Clary just published this data. Maybe you saw it too, right? I always knew this, but man, this is stark. Clary's, Clary, I think it was like a million opportunities or something. The top 10% of reps close 65% of deals.”
Jason Lemkin May 28, 2025 ▶ 16:56 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Assertion Contradicted
Lemkin: Contact center vendors saw 20% seat reductions in one year
“If you look at pure play contact center vendors, right, a lot of them have seen 20% seat reductions in a year due to AI. 20% across the board, right?”
Jason Lemkin Feb 28, 2025 ▶ 18:12 AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Prediction Held up
Choi: Public markets will likely value SaaS IPOs at 7x–11x ARR
“And you'll see that companies are trading between this seven times to 10, 11 times range, with the exception of 20 20 and 21. And this is also important to note because irrespective of what private markets are valuing you at today, public markets are still lik…”
Kathy Choi Feb 21, 2025 ▶ 7:46 The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital
Assertion Supported
Choi: Share price appreciation strongly correlates with cumulative dollar growth
“On the left here, we see a regression that charts the share price depreciation from IPO to today versus how much revenue has increased in dollar amounts from IPO to today. And you'll see here that the R spread value is, 0.74, which is fight high and applying a…”
Kathy Choi Feb 21, 2025 ▶ 13:04 The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital
Assertion Supported
Lemkin: AI investments represent the majority of venture capital in 2025
“The majority of investing, if 44% in 2024, already the majority in 2025 is into AI and AI native investments.”
Jason Lemkin Feb 19, 2025 ▶ 3:52 The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
Assertion Partly supported
Lemkin: Per-seat pricing was under 50% of SaaS revenue historically
“And it turns out going back to the beginning per seat was less than 50% of the SaaS revenue. When you add in API pricing, other pricing, just because we think everyone talks about blah, blah, blah, Salesforce, it doesn't mean it's most of software. And so it's…”
Jason Lemkin Jan 31, 2025 ▶ 20:22 The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
Assertion Supported
Lemkin: HubSpot is currently not charging customers for AI agents
“When I talked with Brian Halligan the other day, I didn't realize Dharmesh right now HubSpot isn't charging for their agents.”
Jason Lemkin Jan 31, 2025 ▶ 15:54 The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
Assertion Supported
Lemkin: HubSpot Saw Word-of-Mouth as Top Customer Source Up to $1B
“Word of mouth is ultimately the only way you can build a great product in SaaS. HubSpot had a slide they used to put in their investor decks until a million, a billion in revenue. Go to an older SaaS store post for five interesting learnings for HubSpot to a b…”
Jason Lemkin Dec 18, 2024 ▶ 15:33 How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin
Assertion Supported
Lemkin: Rippling CEO Parker Conrad Actively Recruits Failed Founders for Leadership
“Parker Conrad loves to hire failed founders to run his divisions. Like his little five products, he gets a failed or a modestly successful founder because they have a reason, right?”
Jason Lemkin Dec 18, 2024 ▶ 35:37 How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin
Assertion Supported
Lemkin: Dialpad Grew From $200M to $300M ARR on AI Boost
“Dialpad went from two hundred million last year to already three hundred million AR this year on an AI boost.”
Jason Lemkin Nov 4, 2024 ▶ 19:04 What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg
Assertion Partly supported
Tunguz: 81% of peak venture dollars came from non-traditional VCs
“US venture funding has gone from eight to 300 over 15 years. It's now falling to about a 150 because 81% of the dollars invested in venture capital at the height of the boom came from non-traditional venture capital firms who are all very likely to leave.”
Tomasz Tunguz Oct 24, 2024 ▶ 8:36 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Assertion Partly supported
Tunguz: Hybrid seat-and-usage pricing yields 3x net dollar retention growth
“If you're using a combination pricing model, in other words, seats plus usage, three X the growth in that dollar retention as somebody who's using any other form of pricing.”
Tomasz Tunguz Oct 24, 2024 ▶ 18:57 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Assertion Partly supported
BILL maintains an 86% customer logo retention rate
“So what we've shared is that we're at 86% logo retention.”
René Lacerte Oct 22, 2024 ▶ 38:07 Approaching Half a Million Customers: How to Win in SMB | BILL CEO and Founder René Lacerte
Assertion Supported
Lemkin: Only three SaaS companies have IPO'd since 2021
“If we look at the SaaS IPOs we've had, and there's only been three since twenty-twenty-one, only three IPOs, all time low.”
Jason Lemkin Oct 15, 2024 ▶ 1:49 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Assertion Supported
Lemkin: Over 70% of Monday.com customers are non-tech
“Over 70% of Monday's customers are not tech. They're selling to churches and normal businesses. They're growing 34% in a billion in AR, while Asana, which mostly sells to tech, if you see on the right, is only growing 10%.”
Jason Lemkin Oct 15, 2024 ▶ 4:48 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Assertion Supported
Dholakia: Dario Amodei Revealed Model Coding Abilities Were Emergent, Not Designed
“Dario said on that panel, That they discovered that the models could code. Like it wasn't a design requirement. It wasn't an intentional, the model. It had the capability. It figured out how to do it.”
Sameer Dholakia Oct 11, 2024 ▶ 13:40 State of the Cloud: The Cloud AI Era with Bessemer Venture Partners
Assertion Contradicted
Padelford: US independent pizzerias generate $50B in annual order flow
“In those pizzerias is fifty billion dollars a year worth of order flow and spend. So when people are like, oh, pizza can't be that big of a market, that's fifty billion dollars worth of TAM in a single vertical in the United States alone.”
Loren Padelford Oct 8, 2024 ▶ 4:19 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Assertion Contradicted
Lemkin: The Current Tech IPO Bar Is $200M ARR Growing 40%
“To IPO today, you've got to be doing at least two hundred million growing at least 40%.”
Jason Lemkin Jul 5, 2024 ▶ 38:08 Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
Assertion Partly supported
Lemkin: UiPath Grew 20% While Adding Zero Net New Enterprise Customers
“Last quarter UiPath. Its growth crashed, but it still grew 20 something percent, but it had no net new customers. It started the quarter with the same number of customers that even UiPath. How'd they do it? They drove their five, their customers up to five mil…”
Jason Lemkin Jul 5, 2024 ▶ 49:01 Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
Assertion Supported
Lemkin: Tech industry hiring still far outpaces tech layoffs
“There are far more hiring going on in tech even today than layoffs.”
Jason Lemkin Jun 26, 2024 ▶ 11:37 Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
Assertion Partly supported
Lemkin: Public SaaS profitability gains came from leaning on customer base, not sales efficiency
“Every single public company is radically more efficient than 18 months ago. They all were unprofitable, and now they're profitable, just cash flow positive, or positive operating margins. But we didn't get better at sales and marketing. We just leaned on our b…”
Jason Lemkin Feb 2, 2024 ▶ 26:41 2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
Assertion Supported
Lemkin: Brex Laid Off 20% at $250M–$300M in Revenue
“And that's why even great companies like Brex just announced they had to lay off 20% at 253 hundred million in revenue.”
Jason Lemkin Feb 2, 2024 ▶ 5:37 2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
Assertion Supported
Lemkin: OpenAI conducts annual tender offers paying engineers millions
“OpenAI for engineers does tender offers every year, where you make millions of dollars a year from working in Open.”
Jason Lemkin Feb 2, 2024 ▶ 11:10 2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
Assertion Supported
Lemkin: 70% of Klaviyo's Revenue Comes from Shopify Customers
“Klaviyo, which was the only IPO of this year is marketing just for e-commerce. In fact, Klaviyo really is just marketing only for Shopify customers. 70% of Klaviyo's almost one billion in revenue only not only comes from e-commerce, it only comes from Shopify”
Jason Lemkin Dec 28, 2023 ▶ 8:08 Is AI the Only Thing in SaaS that Anyone Cares About Anymore? AMA Part 1 w/ SaaStr CEO Jason Lemkin
Assertion Supported
Successful SaaS Startups Consistently Hit a Growth Plateau Around $15M ARR
“We looked at all the data of our companies over a decade. Even the successful ones hit this thing that we call the growth plateau. Around fifteen million ARR, you can see in the data, and again, these are the successful companies that made it through. They hit…”
Doug Pepper Nov 30, 2023 ▶ 6:42 How to Scale Go-to-Market Through IPO with ICONIQ Growth's General Partners
Assertion Partly supported
Sam Blond: Rippling pays promoters $25 to post onboarding on LinkedIn
“Rippling does this really creative strategy where when you are onboarded by one of their customers, so part of their product is onboarding, and when a new hire goes through this onboarding process, Rippling sends them an NPS survey. Anybody that marks that sur…”
Sam Blond Nov 23, 2023 ▶ 19:00 CRO Confidential: The Hangover's Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong's SVP
Prediction Partly held up
Lemkin: Algolia crossed $200M in revenue and will IPO next year
“Second one, Algolia, worth three billion, doing over two hundred million, we'll IPO next year.”
Jason Lemkin Oct 25, 2023 ▶ 18:47 What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024
Assertion Supported
OpenAI finished training GPT-4 in August 2022, holding it six months for safety
“We actually finished training GPT-IV in August last year, but we waited a little while before releasing it. When we first tried it out, we were all quite flabbergasted by how powerful it was, and we decided to sit on it almost six months to make sure that it w…”
OpenAI's Head of Sales Oct 20, 2023 ▶ 2:34 The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI's Head of Sales
Prediction Didn’t hold up
Lemkin: Algolia, Talkdesk, Greenhouse, or SalesLoft will likely IPO in 2024
“We had a panel of Algolia, Talkdisk, Greenhouse, and I think SalesLoft, they're all at two hundred million and at least three of them, I think, will IPO next year.”
Jason Lemkin Oct 3, 2023 ▶ 17:11 2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
Assertion Partly supported
Lemkin: Most SaaS companies hit market bottom in Q1 or Q2 2023
“For most folks in Sass and Cloud, it was the around, sometime around the first or second quarter of this year, and they bounced off the bottom.”
Jason Lemkin Oct 3, 2023 ▶ 5:40 2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
Prediction Held up
Lemkin: Klaviyo will be a monster IPO and trade over $10B
“I really think all the VCs are gonna get excited about Klaviyo. It's gonna be a monster IPO. I think it'll trade over to ten billion.”
Jason Lemkin Oct 3, 2023 ▶ 16:44 2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
Assertion Supported
Half of 2023 Seed-Stage SaaS Startups Raised Pre-Revenue
“At the seed stage, as you can see here, approximately half of them were pre-revenue, while the other half had some ARR, anything between just a couple of 100,000 dollars Up to about a million or even 1.5 million.”
Christoph Janz Sep 27, 2023 ▶ 5:49 What it Takes to Raise Capital with Christoph Janz of Point Nine
Assertion Contradicted
Cassidy: 90% of first startup VPs of Sales turnover within 12 months
“I think there's some statistic that like, 90 plus percent of first VPs of sales hired at a startup turnover inside of 12 months or less than 12 months.”
Brendon Cassidy Aug 15, 2023 ▶ 26:10 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
Assertion Partly supported
Lemkin: Iconiq Growth Did Zero Deals in 2022 and Five in 2023
“Iconic growth... Did zero deals last year. Zero. One of the best growth funds. They did five this year”
Jason Lemkin Jul 14, 2023 ▶ 0:47 Why You're Unfundable Today: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin
Assertion Supported
Dines: UiPath moved from $400M burn to cash flow neutral in 2020
“We turned guys from four hundred million burn to cash flow neutral in just one year. It's almost unheard of. While growing 80%.”
Daniel Dines Jun 14, 2023 ▶ 36:20 Scaling a B2B Leader from $0 to $1B+ ARR: Insights from UiPath's CEO and Founder Daniel Dines
Assertion Supported
Jones: Wiz is transitioning to a 100% channel sales model
“Like we announced earlier this year, we're transitioning from a kind of hybrid direct channel model to a hundred percent channel. That's a result of how our customers are telling us they want to buy.”
Colin Jones Jun 1, 2023 ▶ 28:56 SaaStr CRO Confidential: Principles that Drove Wiz’s $0 to The First $100m ARR | Wiz CRO Colin Jones
Assertion Supported
G2: Only One in Three Buyers Primarily Trusts Vendor Websites
“Only one in three buyers actually looks at a vendor's website and says that this is the information source that I trust the most, and that's a big challenge for vendors, because typically your website is your channel to the market.”
Chris Perrine Mar 16, 2023 ▶ 7:34 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Assertion Supported
G2: 57% of Software Contracts Are Now Six Months or Less
“57% of software contracts now are six months or less.”
Chris Perrine Mar 16, 2023 ▶ 10:02 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Assertion Supported
G2: 48% of Enterprise Buyers Now Pay for SaaS via Credit Card
“53% of buyers most often now are buying SAS with a credit card, and the enterprise is coming up pretty quickly as well. 48% of people in the enterprise say they most often buy with a credit card.”
Chris Perrine Mar 16, 2023 ▶ 13:19 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Assertion Supported
Atlassian assigns account managers to only 5,000 of its 250,000 customers
“So of those 250,000 customers, we really only cover, call it five to 6000 of those with an account manager.”
Cameron Deatsch Mar 7, 2023 ▶ 4:59 How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch
Assertion Contradicted
Rangan: The average SMB uses 248 business applications
“The average number of business applications that a small, medium business has is 248.”
Yamini Rangan Dec 8, 2022 ▶ 5:00 Secrets to SMB at Scale with HubSpot CEO Yamini Rangan and SaaStr CEO Jason Lemkin
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