Biestman: ServiceTitan actively prepared for a Q1 or Q2 2022 IPO
Ross Beesman · From Startup to $11B: ServiceTitan's CRO Breaks Down Their Sales Playbook · Jul 30, 2025 · at 14:39
ServiceTitan CRO Ross Biestman discusses market turbulence and the decision to postpone the company's planned 2022 IPO.
0:00 / 0:06exact quote · 6.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We were actually in the process of trying to take the company public. In Q one or Q two of 20, 22.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ross Beesman
Biestman: ServiceTitan distributes sales leads dynamically by AE merit, not round-robin
“We have this really, I think, unique way in which we think about customer acquisition, which is if a lead comes in that looks like a particular type of lead. It gets distributed to the account executive that has the highest propensity to close that type of bus…”
Biestman: Taking non-ICP revenue creates organizational thrash and damages unit economics
“And I find that that approach just allows for too much thrash in an organization, whether the product's not going to work perfectly for this end customer, potentially it means that this customer that we sign up is not going to have successful outcomes and is g…”
Biestman: ServiceTitan seeded new vertical expansion using top established-market performers
“We were really methodical about testing and establishing success criteria in a very tightly confined incubated test to say, okay, we're going to take the big bet that this is something that's worth testing. We're actually going to pull our top performing peopl…”
Biestman: Private equity firms are aggressively consolidating the trades industry
“The trades business has been consolidated in a massive way. The amount of private equity that has gone into this, it used to be that if you were in private equity, you wanted to buy companies in different verticals. People are buying businesses every single da…”
Biestman: ServiceTitan co-founders spend 95% of their time with customers
“And one of the things that I love about RM Bahe, who started this business in Bahe's dad's plumbing shop, and now run a business, you know, as of an hour ago is worth eleven billion dollars, is they spend 95% of their time with customers, whether it be on call…”