Rangan: 40% of HubSpot's ARR is consistently influenced by partners
Yamini Rangan · AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan · Jun 4, 2025 · at 40:47
Yamini Rangan is CEO of HubSpot. She explains how partner ecosystems drive enterprise revenue alongside direct sales and product-led growth.
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“And for HubSpot, 40% of our ARR Has been influenced by partners. That is, either they are bringing us leads or they are co-selling with our sales team and helping them close. Those two are what we call as influenced. And if there are HubSpot partners here, thank you, because we love having you in the ecosystem. And it's been a great journey to, one, we've had that 40% for from the time that we were like hundred million to now we're close to three billion in ARR. We've had partners be part of that. It's stayed. 40%.”
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