Apple, every mention
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every year anyone Guy Raz 277John MacFarlane 11Blair Hastie 10Hernán López 9Michael Dell 8Casey Neistat 7David Baszucki 6Nolan Bushnell 5Mark Rober 5Jim McKelvey 5
Verbatim, from the transcripts: the passages where Apple comes up
Advice Line: New Offerings, Bigger Markets
- ▶ 21:00 Hernán López Remember that when people start for the first time to see that bee, that essentially got Apple to notice them and buy the company.
Advice Line with Hernan Lopez of Wondery
- ▶ 30:16 Hernán López Apple, right? 2 times in the scene
Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
- ▶ 44:08 Guy Raz Like, you need Apple to agree to let you plug into the iPhone to let the thing work. 8 times in the scene
- ▶ 47:15 Jim McKelvey And so I went to the Apple store to steal Steve's idea. 3 times in the scene
- ▶ 48:46 Jim McKelvey So that was the last time I built anything out of aluminum, but the good news is Apple let us do it. 2 times in the scene
Advice Line with Julia Hartz of Eventbrite
Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant
Advice Line with John Zimmer of Lyft
Nirav Tolia: Nextdoor. How neighborhood chatter went global
- ▶ 1:02:16 Nirav Tolia Apple hasn't.
(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
- ▶ 34:58 Ben Chestnut Like Apple was like the most famous version, the 99 cent song.
- ▶ 50:53 Ben Chestnut It's where, uh, Apple holds, used to hold their WWDC events.
Crumbl: Jason McGowan
- ▶ 48:51 Jason McGowan But how, so how do we think about brand, you know, being in the tech world and being around, you know, Steve jobs and, and, you know, a lot of people call us the apple of cookies sometimes.
Advice Line with Troy Carter of Atom Factory
- ▶ 30:38 Gina Davis So we raised that outside capital in twenty-twenty-one, and then in the summer of twenty-twenty-two, the Apple Privacy Act happened, and our digital ad spend or return on ads went from 10 X 2 times in the scene
WHOOP: Will Ahmed
- ▶ 1:51 Guy Raz Brands like Nike and Under Armour and Amazon and Apple.
- ▶ 18:28 Will Ahmed By the way, around that time, there were rumors that Nike was entering the space, and Apple was entering the space.
- ▶ 43:33 Guy Raz And, and was there, even then, at that point, you know, once, let's just say a year in, you know, when, when the Apple Watch is becoming more and more popular, I mean, you've got a screen, a screen-free device here.
- ▶ 47:02 Guy Raz It was a lot more than an Apple watch at the time. 2 times in the scene
- ▶ 50:31 Will Ahmed Now, Apple was heating up. 2 times in the scene
- ▶ 59:06 Will Ahmed I had already seen how Nike and Adidas and Under Armour and Puma and Microsoft and Apple were supposed to be the death of Whoop.
Calm: Alex Tew and Michael Acton Smith
- ▶ 47:32 Alex Tew In fact, at the time, Apple hadn't embraced subscriptions at all, uh, but it was encouraging because 10% of people who downloaded the calm app were paying the five dollars, and that was right out of the gate, so that was a great signal…
- ▶ 1:07:43 Guy Raz Apple called you the app of the year, so that certainly helps, yeah.
Substack: Chris Best and Hamish McKenzie
- ▶ 9:24 Chris Best And at the time they, they felt that they had a real strategic, a defensible strategic thing in BlackBerry Messenger, which is basically like their version of like the Apple messages app.
Advice Line with Luis von Ahn of Duolingo
- ▶ 17:56 Guy Raz Or a Chick-fil-A or a brand that just brings a lot of foot traffic, they will give those brands, those, those businesses massive deals because they want to attract other people.
- ▶ 23:14 Blair Hastie And our first product, Tame, is a minimalist cable organizer for, um, Apple MacBook users. 7 times in the scene
- ▶ 23:57 Blair Hastie Uh, that one actually, um, is, is we're having a little bit of issues with that, so, uh, but it's, the idea is that it is a sling bag for Apple's Vision Pro headset. 3 times in the scene
- ▶ 25:48 Luis von Ahn I mean, we had Apple really try to get us to do an app for the Apple Watch. 3 times in the scene
- ▶ 32:34 Luis von Ahn So I have just a random case I bought at the Apple store when I bought my iPhone.
Skype and Kazaa: Niklas Zennström
Advice Line with Joe Gebbia of Airbnb
- ▶ 3:26 Joe Gebbia And I thought, well, I'm just going to wait around until the, the Tesla or the Apple of this product category emerges.
Fanatics: Michael Rubin
- ▶ 40:25 Michael Rubin No different than what Apple would want to do is to build more of a direct to consumer business themselves.
Advice Line with Steve Case of AOL
- ▶ 43:48 Steve Case So when Apple basically said they wanted to pull the plug and pull the rug out from under us, ah, that was a scary time.
BARK: Matt Meeker
- ▶ 13:25 Matt Meeker So I went over to the Apple store in Soho, I bought like eight of those.
Viator: Rod Cuthbert
- ▶ 8:53 Rod Cuthbert IBM and, uh, and Apple had released their machines, and, you know, the market was abuzz with this new thing, PCs. 2 times in the scene
Groupon and Descript: Andrew Mason
- ▶ 7:01 Andrew Mason Yeah, so I put out an ad to be a computer consultant for people, like an Apple specialist that was helping people, like, set up their printer and get their camera working, and I started out as a consultant who was writing reports for…
American Giant: Bayard Winthrop
- ▶ 36:22 Bayard Winthrop In medical devices and working on the early Apple iPod.
Advice Line with Tom Rinks of Sun Bum
Twitter, Medium and Blogger: Ev Williams
- ▶ 34:07 Guy Raz All right, so, 2004, um, you leave Google, and you start to noodle on a new idea, because you made some money from Blogger, and the, and the new idea would become, you started a podcast platform in 2004, called Odeo, which must have been,… 2 times in the scene
- ▶ 37:02 Guy Raz Okay, so you're, you've spent the time and money on building this, and then Apple comes out with, with their own podcast.
CrunchLabs: Mark Rober
- ▶ 4:17 Guy Raz Before he became a full-time YouTuber, Mark worked at NASA's Jet Propulsion Laboratory and at Apple. 2 times in the scene
- ▶ 25:56 Guy Raz Uh, but then I guess while you were at Morph, you got an offer to work at Apple as a design engineer there. 9 times in the scene
- ▶ 35:42 Mark Rober Another fear was that I would just be very, feel very isolating because I had such good camaraderie with my team at Apple, same with 5 times in the scene
- ▶ 42:44 Guy Raz So you leave Apple, right, and this is 2019, and you've already at this point, I mean, you've had ten million subscribers, so you're at this point a big YouTuber.
Mythical: Rhett and Link
- ▶ 21:17 Link Neal And, we saw that Apple launched not only a thing called podcast, but video podcast at the exact same time. 2 times in the scene
- ▶ 21:17 Link Neal And, we saw that Apple launched not only a thing called podcast, but video podcast at the exact same time.
- ▶ 38:05 Link Neal It was called the Rhett and Link Cast Live, because it was exactly that Apple podcast
Less competition, more creation with Renée Mauborgne
- ▶ 9:15 Renée Mauborgne I think if you look at Apple too, and even hear the old words of Steve Jobs, he's never focused on benchmarking the competition.
MGA Entertainment: Isaac Larian
- ▶ 16:30 Isaac Larian Yes, but again, I wanted to go bigger, so there was a company called Olympic Sales, selling Sony Walkmans, Apple computers, etc.
- ▶ 1:06:51 Isaac Larian People buy Apple iPhones, go in front of the camera, unbox it, and they get eighteen million views.
Achieving greater things with Adam Grant
- ▶ 28:14 Adam Grant If, if you're that much of a genius, we want to lock you up for life and throw away the key before you jump ship to Apple or Google or, or whoever else.
AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane
- ▶ 2:33 Guy Raz Before they got into the world of artificial intelligence, the two of them worked at Apple, leading the design of some of the very screens I was just talking about. 2 times in the scene
- ▶ 2:56 Imran Chaudhri Really had an eye towards how do you actually build a new type of computer that was easier to use, that wouldn't crash, and Max used to crash all the time, uh, back then, but that was our boot camp, um, and then we got to work on things…
- ▶ 4:08 Guy Raz At Apple, at just such an incredibly historic time. 6 times in the scene
- ▶ 7:27 Guy Raz It's interesting, Bethany, I'm curious about your perspective, because obviously the two of you met at Apple and then fell in love and got married and, and, and now here you are today. 3 times in the scene
- ▶ 10:35 Imran Chaudhri I wasn't at all done in terms of thinking where, where I, where I wanted to take compute, but I felt as if I had reached my personal limit at Apple because everything had, had really started to mature.
- ▶ 13:41 Guy Raz So, it's 2017, which is a really pivotal year for AI research, and Imran and Bethany are thinking about how their experience working for Apple might help launch their next venture. 2 times in the scene
- ▶ 13:58 Guy Raz Now, you had, I mean, you were intimately involved in developing and helping to develop your names and patents around so many of the products we use, my, my Apple Watch, my,
- ▶ 21:45 Guy Raz I, I want to just describe what, what it is for people who haven't seen the demos, but it's essentially, it's a square, um, a little sort of square, maybe this, a little bit bigger than an Apple watch face, right?
- ▶ 23:44 Guy Raz You and your colleagues were so good at Apple. 3 times in the scene
- ▶ 41:18 Guy Raz My assumption, I'm just going back to Apple, for example, as an example, but a huge source of Apple's revenue is the App Store, right? 3 times in the scene
Primal Kitchen: Mark Sisson
- ▶ 17:19 Mark Sisson and so we secured a location about a mile and a half down the road from Apple Computer. 2 times in the scene
The peril (and promise) of AI with Tristan Harris: Part 2
- ▶ 7:09 Tristan Harris You know, Apple and Google could start working on an interoperable standard saying that we're going to verify and make sure that when there's a phone call, there's a real handshake, that there's a new secure encrypted handshake.
Poshmark: Manish Chandra
- ▶ 51:34 Manish Chandra So by Q four of 20 12, Facebook had retooled their app to be a mobile app, and they had done a partnership with Apple to create an ad format where you could click and get an automatic mobile install of the app, right?
The peril (and promise) of AI with Tristan Harris: Part 1
- ▶ 1:42 Guy Raz He even wrote fan mail to Steve Wozniak, one of the co-founders of Apple. 3 times in the scene
- ▶ 7:36 Guy Raz The line is, um, never before in history have the decisions of a handful of designers working at three companies, Google, Apple, and Facebook, had so much impact on how millions of people around the world spend their attention.
Sonos: John MacFarlane
- ▶ 1:36 Guy Raz But I always figured it was just a matter of time before Google or Amazon or Apple or Samsung or any other tech giant
- ▶ 17:32 Guy Raz Like, you know, there's so many stories of great ideas, like the Apple Newton, right?
- ▶ 27:22 Guy Raz For the, for the journal, or for Apple? 5 times in the scene
- ▶ 34:36 John MacFarlane And, um, we had back and forth with Apple about using the DRM, but then they took it off. 2 times in the scene
- ▶ 41:35 John MacFarlane While they did fill the home with music, they just, you know, it was usually the B or C team, um, TVs were much more popular, home theater receivers, uh, so they were just kind of on autopilot, and what we were worried about is that Apple,… 4 times in the scene
- ▶ 45:20 John MacFarlane Well, at that time, I thought that was a probably bad idea because Amazon, Google, and Apple with Siri were clearly running that down hard. 5 times in the scene
- ▶ 56:09 Guy Raz You know, the Google speaker and the Amazon speaker and the Apple speaker.
Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
- ▶ 36:56 Neil Blumenthal We want to be named alongside Apple and, and Nike.
Wondery: Hernan Lopez
- ▶ 25:36 Hernán López And, um, you can promote shows through the Apple podcast chart and the app.
- ▶ 36:37 Hernán López It was an ongoing audio drama, and it hit only number two on Apple Podcasts, and we couldn't get to number one because there was this one other show that launched at the same time,
- ▶ 42:04 Hernán López Nobody else was going to launch a show at the same time, so our chance of getting to the top of the Apple podcast chart, which at the time was, um. 3 times in the scene
- ▶ 50:41 Hernán López It was number one on Apple Podcasts for 30 days straight.
A biometric smart gun with Kai Kloepfer of Biofire
- ▶ 19:18 Kai Kloepfer You just need one, which is either a fingerprint sensor that's built into the grip, kind of underneath your middle finger of your dominant hand, or a three D facial recognition system that sits on the back, uh, similar to like an Apple…
When your headphones listen to you with Ramses Alcaide of Neurable
- ▶ 8:26 Ramses Alcaide But what if instead you just put on your Apple AirPods to go take a call?
- ▶ 11:08 Guy Raz Like, for example, I've got an Apple Watch, and so I wake up and it can give me some data about my sleep, it'll tell me my heart rate, blood oxygen. 2 times in the scene
- ▶ 14:10 Ramses Alcaide So essentially just like how the Apple watch started out as a system for tracking your movement, um,
When AI is your personal tutor with Sal Khan of Khan Academy
Grindr: Joel Simkhai
- ▶ 13:17 Joel Simkhai Third parties would, uh, develop software for the iPhone, and this was sanctioned by Apple.
- ▶ 13:59 Joel Simkhai Um, this was, again, before any, uh, Apple Maps or Google Maps.
- ▶ 33:00 Guy Raz So at a certain point, Apple, they enable you to sell the app, right?
- ▶ 40:59 Joel Simkhai Um, and that was a very, very popular feature, uh, and to, you know, that was, uh, in our private space, and that was in compliance with Apple and Google's guidelines, and, and that's what people did.
- ▶ 50:50 Joel Simkhai I don't know that we had a lot of, in terms of credit card hacking, and, you know, Apple would process our payments, so we didn't have any, uh, of those types of problems.
Delivering the future in drones with Keller Rinaudo Cliffton of Zipline
- ▶ 1:13 Keller Rinaudo Cliffton And so we were asking ourselves, what would the Apple of robotics look like?
Suitsupply: Fokke de Jong
- ▶ 58:05 Fokke de Jong If you ask somebody at Apple, why do you work at Apple, right? 2 times in the scene
Manduka: Peter Sterios
HIBT Lab! Ursa Major: Joe Laurienti
Orangetheory Fitness: Ellen Latham
Twilio: Jeff Lawson
- ▶ 35:31 Jeff Lawson And I remember like, I'm called an Apple store one day 2 times in the scene
- ▶ 1:14:00 Guy Raz On Apple Podcasts, you just click the plus sign, and on Spotify, you click follow.
Sun Bum: Tom Rinks
Michael Kors: Michael Kors
The Ringer: Bill Simmons
- ▶ 40:02 Bill Simmons Whenever the Apple infrastructure kicked into place with the charts, I remember I was always like one of the top three podcasts, but there really weren't a lot of podcasts.
Alienware: Frank Azor and Nelson Gonzalez
- ▶ 48:32 Nelson Gonzalez Interesting with the PC that gave it a design, gave it a life was Apple. 3 times in the scene
HIBT Lab! Goodr: Jasmine Crowe-Houston
Roku: Anthony Wood
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