Mar 21, 2024 · 37m · how-i-built-this

Achieving greater things with Adam Grant

Adam Grant · 19m spoken Guy Raz · 12m spoken
0:00 / 0:00

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In this episode of How I Built This Lab, Guy Raz interviews organizational psychologist Adam Grant to explore key insights from his book Hidden Potential, discussing how character skills, proactive practice, collaborative systems, and future-focused advice unlock extraordinary human capability.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Guy holds 39.5% of the talking time here. How this is scored →

Guy as informed peer 3.7 Guest teaching 3.7 Guest disagreement 0.6 Guy pushing back 0.7
05100:0010:0020:0030:000:01–2:26 · Guy as informed peer 0/10 Announcement: Listener Call-In Opportunity for Business Advice Guy Raz delivers an introductory monologue and promotional call-in announcement for How I Built This. Because there is no active guest dialogue in this segment, host-side and interaction scores remain at zero.2:28–7:15 · Guy as informed peer 5/10 The Lasting Impact of Early Character Skills Guy brings his observational expertise from interviewing over 500 founders to discuss resilience and social skills. Adam builds on this by explaining research on micro-goals and moving from small talk to deep talk.7:16–9:51 · Guy as informed peer 4/10 Taking Action Before Achieving Mastery Guy connects book themes to his observations of millennial founders succeeding without industry background. Adam illustrates the principle using the case of polyglots learning languages before feeling competent.9:52–13:33 · Guy as informed peer 5/10 Reframing Ego and Acing the Second Score Guy references Ryan Holiday and shares Isaac Larian's story to ask about suppressing ego. Adam gently reframes the premise by arguing top performers invest ego in future growth rather than eliminating it entirely, introducing the second score concept.13:45–18:41 · Guy as informed peer 3/10 The Tutor Effect and Learning by Teaching Guy prompts Adam on teaching to learn and the origins of internal self-doubt. Adam explains the psychological tutor effect and recounts his Air Force presentation experience.18:42–22:13 · Guy as informed peer 4/10 Navigating Creative Stagnation and Embracing Imperfectionism Guy probes whether Adam struggles to follow his own frameworks, specifically noting the concept of imperfectionism. Adam candidly shares his experience hitting a creative wall while drafting the stagnation chapter.22:13–26:15 · Guy as informed peer 4/10 Narcissism, Team Dynamics, and Redefining Superstars Guy introduces the NBA narcissism tweet study and asks how to promote collaboration in an individualistic culture. Adam expands on team metrics and redefines stardom around elevating peers.26:29–29:26 · Guy as informed peer 4/10 Designing Systems for Collaboration and Collective Success Guy asks about practical ways organizations can shift entrenched incentive systems. Adam teaches the Corning patent co-authorship model as an innovative structural solution.29:27–32:45 · Guy as informed peer 4/10 Seeking Future-Oriented Advice Over Backward-Looking Feedback Guy brings up the book's points on seeking advice over feedback and parental legacy. Adam explains the cognitive mechanism behind advice-seeking and intergenerational goal alignment.32:45–36:20 · Guy as informed peer 4/10 The Reflected Best Self Tool and Solopreneur Feedback Adam walks through the Reflected Best Self exercise. When Guy draws an analogy to athletes tuning out media, Adam clarifies that solopreneurs without coaches must read feedback.0:01–2:26 · Guest teaching 0/10 Announcement: Listener Call-In Opportunity for Business Advice Guy Raz delivers an introductory monologue and promotional call-in announcement for How I Built This. Because there is no active guest dialogue in this segment, host-side and interaction scores remain at zero.2:28–7:15 · Guest teaching 4/10 The Lasting Impact of Early Character Skills Guy brings his observational expertise from interviewing over 500 founders to discuss resilience and social skills. Adam builds on this by explaining research on micro-goals and moving from small talk to deep talk.7:16–9:51 · Guest teaching 4/10 Taking Action Before Achieving Mastery Guy connects book themes to his observations of millennial founders succeeding without industry background. Adam illustrates the principle using the case of polyglots learning languages before feeling competent.9:52–13:33 · Guest teaching 5/10 Reframing Ego and Acing the Second Score Guy references Ryan Holiday and shares Isaac Larian's story to ask about suppressing ego. Adam gently reframes the premise by arguing top performers invest ego in future growth rather than eliminating it entirely, introducing the second score concept.13:45–18:41 · Guest teaching 4/10 The Tutor Effect and Learning by Teaching Guy prompts Adam on teaching to learn and the origins of internal self-doubt. Adam explains the psychological tutor effect and recounts his Air Force presentation experience.18:42–22:13 · Guest teaching 3/10 Navigating Creative Stagnation and Embracing Imperfectionism Guy probes whether Adam struggles to follow his own frameworks, specifically noting the concept of imperfectionism. Adam candidly shares his experience hitting a creative wall while drafting the stagnation chapter.22:13–26:15 · Guest teaching 4/10 Narcissism, Team Dynamics, and Redefining Superstars Guy introduces the NBA narcissism tweet study and asks how to promote collaboration in an individualistic culture. Adam expands on team metrics and redefines stardom around elevating peers.26:29–29:26 · Guest teaching 5/10 Designing Systems for Collaboration and Collective Success Guy asks about practical ways organizations can shift entrenched incentive systems. Adam teaches the Corning patent co-authorship model as an innovative structural solution.29:27–32:45 · Guest teaching 4/10 Seeking Future-Oriented Advice Over Backward-Looking Feedback Guy brings up the book's points on seeking advice over feedback and parental legacy. Adam explains the cognitive mechanism behind advice-seeking and intergenerational goal alignment.32:45–36:20 · Guest teaching 4/10 The Reflected Best Self Tool and Solopreneur Feedback Adam walks through the Reflected Best Self exercise. When Guy draws an analogy to athletes tuning out media, Adam clarifies that solopreneurs without coaches must read feedback.0:01–2:26 · Guest disagreement 0/10 Announcement: Listener Call-In Opportunity for Business Advice Guy Raz delivers an introductory monologue and promotional call-in announcement for How I Built This. Because there is no active guest dialogue in this segment, host-side and interaction scores remain at zero.2:28–7:15 · Guest disagreement 1/10 The Lasting Impact of Early Character Skills Guy brings his observational expertise from interviewing over 500 founders to discuss resilience and social skills. Adam builds on this by explaining research on micro-goals and moving from small talk to deep talk.7:16–9:51 · Guest disagreement 0/10 Taking Action Before Achieving Mastery Guy connects book themes to his observations of millennial founders succeeding without industry background. Adam illustrates the principle using the case of polyglots learning languages before feeling competent.9:52–13:33 · Guest disagreement 2/10 Reframing Ego and Acing the Second Score Guy references Ryan Holiday and shares Isaac Larian's story to ask about suppressing ego. Adam gently reframes the premise by arguing top performers invest ego in future growth rather than eliminating it entirely, introducing the second score concept.13:45–18:41 · Guest disagreement 0/10 The Tutor Effect and Learning by Teaching Guy prompts Adam on teaching to learn and the origins of internal self-doubt. Adam explains the psychological tutor effect and recounts his Air Force presentation experience.18:42–22:13 · Guest disagreement 0/10 Navigating Creative Stagnation and Embracing Imperfectionism Guy probes whether Adam struggles to follow his own frameworks, specifically noting the concept of imperfectionism. Adam candidly shares his experience hitting a creative wall while drafting the stagnation chapter.22:13–26:15 · Guest disagreement 1/10 Narcissism, Team Dynamics, and Redefining Superstars Guy introduces the NBA narcissism tweet study and asks how to promote collaboration in an individualistic culture. Adam expands on team metrics and redefines stardom around elevating peers.26:29–29:26 · Guest disagreement 0/10 Designing Systems for Collaboration and Collective Success Guy asks about practical ways organizations can shift entrenched incentive systems. Adam teaches the Corning patent co-authorship model as an innovative structural solution.29:27–32:45 · Guest disagreement 1/10 Seeking Future-Oriented Advice Over Backward-Looking Feedback Guy brings up the book's points on seeking advice over feedback and parental legacy. Adam explains the cognitive mechanism behind advice-seeking and intergenerational goal alignment.32:45–36:20 · Guest disagreement 1/10 The Reflected Best Self Tool and Solopreneur Feedback Adam walks through the Reflected Best Self exercise. When Guy draws an analogy to athletes tuning out media, Adam clarifies that solopreneurs without coaches must read feedback.0:01–2:26 · Guy pushing back 0/10 Announcement: Listener Call-In Opportunity for Business Advice Guy Raz delivers an introductory monologue and promotional call-in announcement for How I Built This. Because there is no active guest dialogue in this segment, host-side and interaction scores remain at zero.2:28–7:15 · Guy pushing back 2/10 The Lasting Impact of Early Character Skills Guy brings his observational expertise from interviewing over 500 founders to discuss resilience and social skills. Adam builds on this by explaining research on micro-goals and moving from small talk to deep talk.7:16–9:51 · Guy pushing back 0/10 Taking Action Before Achieving Mastery Guy connects book themes to his observations of millennial founders succeeding without industry background. Adam illustrates the principle using the case of polyglots learning languages before feeling competent.9:52–13:33 · Guy pushing back 1/10 Reframing Ego and Acing the Second Score Guy references Ryan Holiday and shares Isaac Larian's story to ask about suppressing ego. Adam gently reframes the premise by arguing top performers invest ego in future growth rather than eliminating it entirely, introducing the second score concept.13:45–18:41 · Guy pushing back 0/10 The Tutor Effect and Learning by Teaching Guy prompts Adam on teaching to learn and the origins of internal self-doubt. Adam explains the psychological tutor effect and recounts his Air Force presentation experience.18:42–22:13 · Guy pushing back 1/10 Navigating Creative Stagnation and Embracing Imperfectionism Guy probes whether Adam struggles to follow his own frameworks, specifically noting the concept of imperfectionism. Adam candidly shares his experience hitting a creative wall while drafting the stagnation chapter.22:13–26:15 · Guy pushing back 1/10 Narcissism, Team Dynamics, and Redefining Superstars Guy introduces the NBA narcissism tweet study and asks how to promote collaboration in an individualistic culture. Adam expands on team metrics and redefines stardom around elevating peers.26:29–29:26 · Guy pushing back 1/10 Designing Systems for Collaboration and Collective Success Guy asks about practical ways organizations can shift entrenched incentive systems. Adam teaches the Corning patent co-authorship model as an innovative structural solution.29:27–32:45 · Guy pushing back 0/10 Seeking Future-Oriented Advice Over Backward-Looking Feedback Guy brings up the book's points on seeking advice over feedback and parental legacy. Adam explains the cognitive mechanism behind advice-seeking and intergenerational goal alignment.32:45–36:20 · Guy pushing back 1/10 The Reflected Best Self Tool and Solopreneur Feedback Adam walks through the Reflected Best Self exercise. When Guy draws an analogy to athletes tuning out media, Adam clarifies that solopreneurs without coaches must read feedback.

speaking balance: gold is Guy, purple is the guest (3 minute bins)

0:00 · Guy 82.4% · guest 17.6%0:00 · Guy 82.4% · guest 17.6%3:00 · Guy 62.9% · guest 37.1%3:00 · Guy 62.9% · guest 37.1%6:00 · Guy 27.9% · guest 72.1%6:00 · Guy 27.9% · guest 72.1%9:00 · Guy 54.2% · guest 45.8%9:00 · Guy 54.2% · guest 45.8%12:00 · Guy 32.2% · guest 67.8%12:00 · Guy 32.2% · guest 67.8%15:00 · Guy 16% · guest 84%15:00 · Guy 16% · guest 84%18:00 · Guy 26.1% · guest 73.9%18:00 · Guy 26.1% · guest 73.9%21:00 · Guy 33.2% · guest 66.8%21:00 · Guy 33.2% · guest 66.8%24:00 · Guy 56% · guest 44%24:00 · Guy 56% · guest 44%27:00 · Guy 23.5% · guest 76.5%27:00 · Guy 23.5% · guest 76.5%30:00 · Guy 19.9% · guest 80.1%30:00 · Guy 19.9% · guest 80.1%33:00 · Guy 24.8% · guest 75.2%33:00 · Guy 24.8% · guest 75.2%36:00 · Guy 88.6% · guest 11.4%36:00 · Guy 88.6% · guest 11.4%
Sharpest disagreement ▶ 11:40 Adam challenges the notion of zero ego in founders

Adam directly questions Guy's premise about founders eliminating ego by asking if any founder Guy has interviewed genuinely possesses no ego.

Hardest push from Guy ▶ 4:16 Guy questions limits on learning social skills

Guy pushes back against the premise that all character traits are easily developed, using his own persistent introversion and discomfort at events as a counterexample.

Biggest teaching moment ▶ 12:23 Adam teaches the first score vs second score framework

Adam educates Guy on Sheila Heen's framework, illustrating how high achievers redirect ego into how well they receive low marks rather than defending their initial performance.

Guy holds their own ▶ 10:09 Guy cites Isaac Larian's story to substantiate his question

Guy demonstrates deep domain expertise by citing the specific case study of Bratz doll creator Isaac Larian to frame the inquiry into pride and persistence.

the scores for every segment, with the reasoning behind each
ChapterTopicGuy as informed peerGuest teachingGuest disagreementGuy pushing backWhy
Announcement: Listener Call-In Opportunity for Business Advice 0000 Guy Raz delivers an introductory monologue and promotional call-in announcement for How I Built This. Because there is no active guest dialogue in this segment, host-side and interaction scores remain at zero.
The Lasting Impact of Early Character Skills 5412 Guy brings his observational expertise from interviewing over 500 founders to discuss resilience and social skills. Adam builds on this by explaining research on micro-goals and moving from small talk to deep talk.
Taking Action Before Achieving Mastery 4400 Guy connects book themes to his observations of millennial founders succeeding without industry background. Adam illustrates the principle using the case of polyglots learning languages before feeling competent.
Reframing Ego and Acing the Second Score 5521 Guy references Ryan Holiday and shares Isaac Larian's story to ask about suppressing ego. Adam gently reframes the premise by arguing top performers invest ego in future growth rather than eliminating it entirely, introducing the second score concept.
The Tutor Effect and Learning by Teaching 3400 Guy prompts Adam on teaching to learn and the origins of internal self-doubt. Adam explains the psychological tutor effect and recounts his Air Force presentation experience.
Navigating Creative Stagnation and Embracing Imperfectionism 4301 Guy probes whether Adam struggles to follow his own frameworks, specifically noting the concept of imperfectionism. Adam candidly shares his experience hitting a creative wall while drafting the stagnation chapter.
Narcissism, Team Dynamics, and Redefining Superstars 4411 Guy introduces the NBA narcissism tweet study and asks how to promote collaboration in an individualistic culture. Adam expands on team metrics and redefines stardom around elevating peers.
Designing Systems for Collaboration and Collective Success 4501 Guy asks about practical ways organizations can shift entrenched incentive systems. Adam teaches the Corning patent co-authorship model as an innovative structural solution.
Seeking Future-Oriented Advice Over Backward-Looking Feedback 4410 Guy brings up the book's points on seeking advice over feedback and parental legacy. Adam explains the cognitive mechanism behind advice-seeking and intergenerational goal alignment.
The Reflected Best Self Tool and Solopreneur Feedback 4411 Adam walks through the Reflected Best Self exercise. When Guy draws an analogy to athletes tuning out media, Adam clarifies that solopreneurs without coaches must read feedback.

Statements from this episode (11)

Assertion Supported
Chetty Study: Kindergarten Teacher Experience Predicts Adult Income
“What first got me thinking differently about character was this incredible study by Raj Chetty and colleagues, where they show that you can predict your income in your twenties by just looking at how many years of experience your kindergarten teacher had.”
Adam Grant Mar 21, 2024 ▶ 2:28
Insight
Grant: Kindergarten Benefits Stem From Character Skills Over Early Cognitive Gains
“And it turned out that it was not so much an advantage of cognitive skills, you know, the early edge in math and reading, but rather a lasting gain in character skills. And there was a set of habits that you learned at age five that stuck with you, and then, A…”
Adam Grant Mar 21, 2024 ▶ 2:50
Insight
Grant: Resilient Founders Invest Ego in Future Growth Over Present Comfort
“I think the difference is that the ones who especially manage to have repeat success and bounce back and forward from failure and keep getting better are the ones who invest their egos in their future growth as opposed to their present comfort.”
Adam Grant Mar 21, 2024 ▶ 11:52
Insight
Grant: Focus on Acing Your Reaction When Receiving Harsh Feedback
“You can't change the first score. The best thing to do is to try to ace the second score. Which is to say, I want to try to get an A plus for how well I take the D minus.”
Adam Grant Mar 21, 2024 ▶ 12:52
Insight
Grant: Imposter Syndrome Is Often a Sign of Hidden Potential
“This is one of the things I've come to believe about imposter syndrome is it's often a sign of hidden potential. If other people have higher expectations for you than you do of yourself, it means they've seen a capacity for growth in you. That's not visible to…”
Adam Grant Mar 21, 2024 ▶ 16:58
Insight
Grant: Permitting Toxic Superstars Means Your Definition of Performance Is Broken
“If it's possible to be a toxic superstar, if it's possible to be a, you know, a high performer who's selfish, then your definition of performance is too narrow.”
Adam Grant Mar 21, 2024 ▶ 24:52
Assertion Supported
Grant: Top Individual Salespeople Actually Tend to Make Worse Sales Managers
“And the better you are at individual sales, the worse you tend to be as a manager. Your teams actually achieve poorer performance.”
Adam Grant Mar 21, 2024 ▶ 25:19
Insight
Grant: Block Promotions for Staff Who Hoard Knowledge or Refuse Mentorship
“Well, I think the first thing you do is you disincentivize the worst taking behaviors. So you make it very clear that people cannot get promoted if they hoard knowledge, if they dump grunt work on others, if they refuse to mentor junior people.”
Adam Grant Mar 21, 2024 ▶ 27:23
Assertion Supported
Grant: Asking for Advice Yields More Actionable Guidance Than Eliciting Feedback
“There's a growing body of evidence showing that if you want specific, useful tips, you should ask for advice rather than feedback.”
Adam Grant Mar 21, 2024 ▶ 30:30
Insight
Grant: Focusing on Making Your Children Proud Unlocks Your Hidden Potential
“If instead you think about making your kids proud, it turns you toward realizing your hidden potential. And it also reminds you that part of that is, you know, is not just the success that you achieve, it's also the contributions that you make.”
Adam Grant Mar 21, 2024 ▶ 32:30
Opinion
Grant: The 'Reflected Best Self' Exercise Is Meaningful Across All Seniorities
“It is one of the only activities I've ever done that no matter how senior you are or where you come from is a moving, meaningful, and sometimes life-changing experience for the participants.”
Adam Grant Mar 21, 2024 ▶ 33:37
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