Braima: UserTesting reached $100M ARR with 2,300 customers by 2021
“Usertesting.com reached a hundred million in ARR. I believe it was in about 15 years. They started in 2008. They weren't subscription based until about 2015. And then from there, I think by 2021, they had crossed over the hundred million mark with 2300 custome…”
Braima: UserTesting Crossed $100M ARR in 2021 With 2,300 Customers
“Usertesting.com reached a hundred million in ARR. I believe it was in about 15 years. They started in 2008. They weren't subscription based until about 2015. And then from there, I think by 2021, they had crossed over the hundred million mark with 2300 custome…”
Puri predicts UserTesting will IPO within 12 to 24 months
“User testing has become a very large company, hundreds of millions in revenue, and will go public, you know, probably in the next 12 to 24 months is my guess.”
UserTesting has about 3,500 customers on annual SaaS subscriptions
“For the past five years, it's been entirely a subscription-based SaaS platform. About 35,000 people have ever tried the product or used it as a pay-as-you-go model. We have about 3500 SaaS customers that are paying us on an annual subscription basis.”
UserTesting's top enterprise accounts spend over $1M annually
“We're doing you know, supporting massive research teams and design teams at some of the largest tech companies in the world that might be spending, you know, over a million dollars a year with us.”
UserTesting raised a $100M round from Insight Partners
“We just raised a hundred million dollars from insight partners and have yet to announce that publicly, but pretty excited to have raised that.”
UserTesting expects to cross $100M ARR by mid-2020
“So we're going to cross a hundred million in ARR probably mid this year growing about 40%.”
UserTesting is negotiating a single enterprise deal for over 10,000 seats
“I mean, we have a customer right now we're working with that's looking at doing, you know, over 10,000 seats with us because they want to see everyone in the company who builds or markets or designs the product, be able to have that direct interaction and see …”
UserTesting maintains an 86% gross revenue retention rate
“We're at about 86% right now retention, so call it 24 sorry, 14% gross churn.”
UserTesting's customer success team does no selling or upsells
“I have a chief customer officer who reports directly to me and they are solely responsible for making sure the customers are successful. They don't sell them anything. They don't upsell them anything.”
UserTesting Reaches 42 Edinburgh Staff and 10%+ International Revenue
“We're already at 42 people in Edinburgh, Scotland that's growing like crazy. Makes up more than 10% of our revenue now internationally.”
UserTesting is acquiring Norway-based testing platform Teston
“One of the announcements we'll be making by the time this is live is we're acquiring a company called Teston, which is based in Norway. Allows you to test in a couple of different languages that we don't yet support on our platform.”
SurveyMonkey and Qualtrics are go-to-market partners for UserTesting
“Some of the companies you mentioned like SurveyMonkey or Qualtrics, they're great partners of ours. We spend a lot of time going to market with them.”
UserTesting burned $1M to $2M monthly prior to its Series D
“Yeah, absolutely. And that's probably right somewhere in that window is probably right about where we were.”
UserTesting's sales pipeline grew 75% year-over-year in 2019
“We saw massive pipeline growth last year. Our pipeline was up 75% year over year.”
UserTesting acquired AI video processing startup Truth Lab
“We acquired a company six months ago called Truth Lab, which is about doing AI video processing.”
UserTesting passed $10M in net new bookings in Q4 2019
“Did that in in Q four, and we'll probably do that again in Q one.”
UserTesting is 24 to 36 months away from considering an IPO
“I love the idea of being a public company at some point, but I don't think it's in the near term for us having just raised that round. I would think you know, we've got. 24, 36 months or something before we'll get real serious about thinking about that.”
Bolt: Automated analytics cannot replace direct human observation in UX design
“A lot of these tools like hot chair and even user testing to a certain extent, although they're very human focused, they're automating that feedback loop and you need to have humans watching humans use computers to really complete the design process.”
UserTesting delivers target audience video feedback in about two hours
“So most of the time in about two hours, You get a video back of your audience actually using your product and giving you real feedback on what it feels like to engage with your product or your service.”
Large enterprise customers spend $50K to hundreds of thousands annually
“A large company is typically spending anywhere from 50 to a couple hundred K on an annual basis to have their UX research team and their designers on our platform.”
Human review time naturally caps unlimited SaaS video consumption models
“So for a lot of our customers, they actually have an unlimited consumption model. What they're paying for are seats, people who can get the insights, and because they actually have to invest the time to consume the insights, That actually helps protect us from…”
Andy MacMillan: UserTesting employs about 250 people
“We're about 250 people today.”
Half of UserTesting's 250 employees work in sales, marketing, or onboarding
“About a 120.”
Andy MacMillan: UserTesting has raised about $74 million in total funding
“I think we're at about 74 right now. It depends. If you look at crunch base, some of it was secondary, so it's always a little tough to map that in. But that's about what we've raised.”
UserTesting expanded a Fortune 50 customer from one to 28 departments
“In my first quarter, we had a large, you know, fortune, 50 company where, you know, we started off in one department, and we were in the process of doing a ULA with them to go across 28 departments that's just grown organically.”
MacMillan: A customer's execs do monthly 30-minute UserTesting calls with users
“One of my customers has an executive team that every month, every executive for 30 minutes has a call on our platform of virtual discussion with an end user of their product.”
UserTesting's net revenue retention fluctuates between 115% and 117%
“Yeah, we go up and down between about a 115 and a 117.”
UserTesting's gross revenue retention rate is approximately 84%
“Yeah, we're at about 84% gross retention.”
UserTesting will spend $1.50 to $1.70 in CAC per new ARR dollar
“I'm willing to spend a dollar 50 to a dollar 70, but all that's based on this idea of having really high gross retention.”
UserTesting has 3,000 subscription customers and 35,000 total pay-as-you-go accounts
“It's 35,000 if you think of the long tail of the SMB space and the Page of Go customers, it's about 3000 in the subscription business. Which again, drives the bulk of our revenue.”
UserTesting is generating between $60 million and $70 million in ARR
“Yeah, we're between 60 and seventy million in ARR.”
Moving Upmarket Requires Product Maturity and a Scaling Value Metric
“If you're gonna start down market and move up market, you need to have the product maturity to justify the pricing difference, and pricing becomes a challenge. You need a value metric that scales”
Enterprise Sales Require Slow Discovery Rather Than Transactional Demos
“When we're selling to an SMB, it's very transactional. It's about demoing the tool and demonstrating utility. When you're selling upmarket, you are you have a selling process where you want to slow things down and go through a process of discovery.”
Six-Figure Enterprise Deals Often Close Without Showing Executives the Product
“It's not untypical for a salesperson selling a large six-figure deal to never show the product. To the executive they're selling to.”
Six-Figure SaaS Deals Require Experienced In-Person Field Selling
“The reality still stands that you kind of have to do a lot of in-person selling if you're going to be selling six-figure deals into large companies and you're hiring, ah, you know, a more experienced rep who has the sophistication to, ah, ask the right questio…”
Meeting Enterprise Security Requirements Creates a Competitive Moat Against Startups
“The good news is, is that, ah, that's a requirement for selling into these companies, and it becomes a competitive differentiator After you've invested that time in it, so the other little startups are coming along, they, they're gonna have to go through that …”
UserTesting Only Pulls Planned Roadmap Features Forward for Major Accounts
“When we think about, you know, that issue of large startups wanting you to do special things that maybe weren't on your roadmap, whatever we've been pretty disciplined about that, and the policy is, if it's something that's pretty close to something that was, …”
Enterprise Client Tested InVision Through UserTesting Due to Security Flaws
“I think one of the last one that we did was secure prototype hosting, because the, this company that we were dealing with Envision's hosting did not meet their security requirements. Uh-oh. And we did. So they now test all Envision through user testing.”
Enterprise Customers Understand When Ambitious Long-Term Product Roadmaps Change
“Get to a kind of a level of trust where, ah, we could put out that, ah, roadmap and understand that, you know, some of the things that are further out aren't gonna happen. It's gonna change and, ah, believe that customers are gonna understand that. They're not…”
Enterprise Drives UserTesting's Revenue Growth, Not Customer Count
“Enterprise is, you know, the fastest growing part of our business in terms of revenue, not in terms of customers”
UserTesting Keeps $49 Tier for Leads Despite Sales Price Anchoring
“We still have a 49 dollar pay-as-you-go offering, which creates price anchoring problems for the sales group, and we continue to look at how we can evolve that. So that, you know, there's, that's less of an issue, but it's always been a great source of leads f…”