Meeting Enterprise Security Requirements Creates a Competitive Moat Against Startups
Darrell Benatar · Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User · Jan 2, 2019 · at 34:19
UserTesting CEO Darrell Benatar discusses the strategic benefits of paying down technical debt to satisfy enterprise security standards when moving upmarket.
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“The good news is, is that, ah, that's a requirement for selling into these companies, and it becomes a competitive differentiator After you've invested that time in it, so the other little startups are coming along, they, they're gonna have to go through that too, and you've got a head start on them.”
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