UserTesting

10 statements across 1 episodes · 4 bullish · 1 bearish · 1 people on the record · first statement Jan 2, 2019 by Darrell Benatar · said 22 times in 4 episodes since 2018 · across every show →

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brought up most by Vas Natarajan (17), Zach Kitschke (2), Merci Grace (1), Grant Lee (1), Darrell Benatar (1)

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Everything said about UserTesting, oldest first

Jan 2, 2019 positive
Insight
Meeting Enterprise Security Requirements Creates a Competitive Moat Against Startups
“The good news is, is that, ah, that's a requirement for selling into these companies, and it becomes a competitive differentiator After you've invested that time in it, so the other little startups are coming along, they, they're gonna have to go through that …”
Darrell Benatar Jan 2, 2019 ▶ 34:19 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019 neutral
Disclosure
UserTesting Only Pulls Planned Roadmap Features Forward for Major Accounts
“When we think about, you know, that issue of large startups wanting you to do special things that maybe weren't on your roadmap, whatever we've been pretty disciplined about that, and the policy is, if it's something that's pretty close to something that was, …”
Darrell Benatar Jan 2, 2019 ▶ 34:34 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019 neutral
Insight
Enterprise Sales Require Slow Discovery Rather Than Transactional Demos
“When we're selling to an SMB, it's very transactional. It's about demoing the tool and demonstrating utility. When you're selling upmarket, you are you have a selling process where you want to slow things down and go through a process of discovery.”
Darrell Benatar Jan 2, 2019 ▶ 20:50 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019 positive
Insight
Enterprise Customers Understand When Ambitious Long-Term Product Roadmaps Change
“Get to a kind of a level of trust where, ah, we could put out that, ah, roadmap and understand that, you know, some of the things that are further out aren't gonna happen. It's gonna change and, ah, believe that customers are gonna understand that. They're not…”
Darrell Benatar Jan 2, 2019 ▶ 38:47 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019 negative
Assertion Not checkable as stated
Enterprise Client Tested InVision Through UserTesting Due to Security Flaws
“I think one of the last one that we did was secure prototype hosting, because the, this company that we were dealing with Envision's hosting did not meet their security requirements. Uh-oh. And we did. So they now test all Envision through user testing.”
Darrell Benatar Jan 2, 2019 ▶ 35:03 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019 positive
Disclosure
UserTesting Keeps $49 Tier for Leads Despite Sales Price Anchoring
“We still have a 49 dollar pay-as-you-go offering, which creates price anchoring problems for the sales group, and we continue to look at how we can evolve that. So that, you know, there's, that's less of an issue, but it's always been a great source of leads f…”
Darrell Benatar Jan 2, 2019 ▶ 40:34 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019
Insight
Six-Figure Enterprise Deals Often Close Without Showing Executives the Product
“It's not untypical for a salesperson selling a large six-figure deal to never show the product. To the executive they're selling to.”
Darrell Benatar Jan 2, 2019 ▶ 22:33 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019 neutral
Insight
Moving Upmarket Requires Product Maturity and a Scaling Value Metric
“If you're gonna start down market and move up market, you need to have the product maturity to justify the pricing difference, and pricing becomes a challenge. You need a value metric that scales”
Darrell Benatar Jan 2, 2019 ▶ 8:16 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019 positive
Assertion Not checkable as stated
Enterprise Drives UserTesting's Revenue Growth, Not Customer Count
“Enterprise is, you know, the fastest growing part of our business in terms of revenue, not in terms of customers”
Darrell Benatar Jan 2, 2019 ▶ 39:58 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019
Insight
Six-Figure SaaS Deals Require Experienced In-Person Field Selling
“The reality still stands that you kind of have to do a lot of in-person selling if you're going to be selling six-figure deals into large companies and you're hiring, ah, you know, a more experienced rep who has the sophistication to, ah, ask the right questio…”
Darrell Benatar Jan 2, 2019 ▶ 24:37 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
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