Enterprise Customers Understand When Ambitious Long-Term Product Roadmaps Change
Darrell Benatar · Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User · Jan 2, 2019 · at 38:47
UserTesting CEO Darrell Benatar describes overcoming internal hesitation to share future vision roadmaps with enterprise buyers during sales conversations.
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“Get to a kind of a level of trust where, ah, we could put out that, ah, roadmap and understand that, you know, some of the things that are further out aren't gonna happen. It's gonna change and, ah, believe that customers are gonna understand that. They're not gonna hold you to every single thing on your roadmap.”
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