Toronto

other on 38 shows · 28 statements across 27 episodes · said 616 times in 341 episodes since 2014

Top Founders 150 A Product Market Fit Show 87 How I Built This 70 the Knowledge Project 53 the Startup Ideas Podcast 36 20VC 32 Capital Allocators 21 Acquired 16 My First Million 12 Startups For the Rest of Us 11 the Y Combinator Startup Podcast 10 the MAD Podcast 9 All-In 9 TBPN 9 the Official SaaStr Podcast 8 We Live to Build 7 Startup Acquisition Stories 6 the Pitch 6 Latent Space 6 the Paul Morris Podcast 6 American Optimist 5 David Senra 5 the a16z Podcast 5 Founder's Journal 4 Innovators & Investors 4 BigDeal 4 No Priors 4 Sourcery 4 Catalyst 4 Founders 2 Lenny's Podcast 2 the Neon Show 2 Invest Like the Best 2 In Depth 1 Mixergy 1 Cheeky Pint 1 Starter Story 1 Big Technology 1

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Top Founders 150A Product Market Fit Show 87How I Built This 70the Knowledge Project 53the Startup Ideas Podcast 3620VC 32Capital Allocators 21Acquired 1630 more shows

2026 60 mentions in 36 episodes 2 per episode
2025 106 mentions in 60 episodes 2 per episode
2024 86 mentions in 48 episodes 2 per episode
2023 54 mentions in 36 episodes 2 per episode
2022 53 mentions in 33 episodes 2 per episode
2021 46 mentions in 25 episodes 2 per episode
2020 34 mentions in 19 episodes 2 per episode
2019 66 mentions in 29 episodes 2 per episode
2018 30 mentions in 18 episodes 2 per episode
2017 43 mentions in 21 episodes 2 per episode
2016 34 mentions in 13 episodes 3 per episode
2015 1 mention in 1 episode
2014 3 mentions in 2 episodes 2 per episode

every mention on every show, scene by scene, with the transcript →

28 statements about Toronto, every show

HOW I BUILT THIS Assertion Not checkable as stated
MadeGood Achieved Roughly 90% Brand Awareness in Toronto
“And today, I would say our brand awareness in Toronto is incredibly high. Maybe 90% of the people know.”
Nima Fotovat Aug 10, 2026 ▶ 45:38 MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
Toronto hub lets startups attract top Waterloo graduates avoiding Silicon Valley
“So the good thing about Toronto is you get all the Waterloo kids that don't come here.”
Yasser Elsaid May 2, 2026 ▶ 59:41 ⚡️ Competing with ChatGPT and Sierra, building a $10M ARR company — Yasser Elsaid, Founder, Chatbase
NEON SHOW Insight
Padval: Toronto offers lower costs and less churn for AI talent than Bay Area
“In the Bay Area, the cost of that talent, you know, is very expensive. Whereas this talent is in Toronto, which has a great University of Toronto where all the AI researchers coming. The cost in Toronto is low. The churn is less.”
Umesh Padval Feb 13, 2026 ▶ 9:27 Is AI changing EVEN the Top Roles in startups?
CPPIB Opens International Offices Strictly to Capture Alpha, Not Beta
“We have the offices to get differentiated access. It's not to get beta. We can get beta from screens in Toronto. We can get beta through swaps and ETFs. We need alpha. We open the offices to get alpha.”
John Graham Oct 13, 2025 ▶ 38:05 John Graham – Evolution of the Canadian Model at CPPIB (EP.465)
LENNY'S PODCAST Assertion Supported
Uber Eats hit $20 billion in gross bookings within 4.5 years
“Well, we launched it in December of 2015 in Toronto, and within, like, two hours, we had done, like, 20,000 dollars for the sales. It was crazy how quickly we saw that, that it was the right idea and the unit economy for good. And then four and a half years la…”
Jason Droege Oct 9, 2025 ▶ 56:03 Scale AI CEO on Meta’s $14B deal, scaling Uber Eats to $80B, & what frontier labs are building next
KNOWLEDGE PROJECT Assertion Supported
Finkelstein: Shopify opens Montreal and Toronto offices to entrepreneurs on Sundays
“Sundays here at Shopify. We have something called builder Sundays. So we open up the offices. It's done in Montreal and Toronto. So anyone in the city that's an entrepreneur can come in and work from here.”
Harley Finkelstein Jul 8, 2025 ▶ 1:12:50 Harley Finkelstein: You Must Requalify for Your Role, Every Year
20VC Assertion Supported
Owner requires new SDRs and BDRs in-office five days a week
“All of our new SDR and BDR hires are five days a week in office in Toronto now.”
Kyle Norton May 30, 2025 ▶ 20:10 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
PRODUCT MARKET FIT Assertion Partly supported
Jeff Adamson: Toronto was the first market for Uber Eats
“Uber eats first market was Toronto.”
Jeff Adamson Mar 24, 2025 ▶ 6:20 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
SkipTheDishes Reached Scale With Zero VC Funding Before Uber Eats Launched
“When they launched Toronto, we hadn't even raised a dollar of VC money at that time.”
Jeff Adamson Mar 24, 2025 ▶ 6:29 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
THE PITCH Assertion Not checkable as stated
Feedback works with 300 restaurants in Toronto
“We're now working with 300 restaurants in Toronto.”
Ben Walters Mar 3, 2025 ▶ 5:54 #62 Pivot or Die
PRODUCT MARKET FIT Assertion Not checkable as stated
Domingues sold $200 of expiring groceries in 20 minutes on the street
“We went to a store at Bay and Dundas in downtown Toronto, like the Times Square of Toronto, and there's a grocery store there, and I bought, like, 200 dollars worth of, like, food that had a day left of shelf life, and we set up a table at the corner of Bay an…”
Josh Domingues Jan 20, 2025 ▶ 13:45 He lost his only 2 customers & was ready to quit—then he grew to $1.5M ARR in a year. | Josh Domi... · PMF Show
PRODUCT MARKET FIT Assertion Supported
Wealthsimple Acquired Its First Users Through Corporate Lunch and Learns
“Mike Katchin started by doing lunch and learns. He literally would run around Toronto with lunches back like 10 years ago when he started just to do lunch and learns about finance and investing in different companies. And that's how he got his first few users.”
Pablo Srugo Dec 26, 2024 ▶ 9:15 24 ways to get your first customers—based on real examples from the last 100 episodes. · PMF Show
Shopify requires its interns to work in-office three days a week
“There's one, I would say one or two big differences with our intern program. One is we're making them come in three days a week. Versus full remote. And the reason for that is early, and we're doing it just in three offices right now, Montreal, Toronto, and Ot…”
Farhan Thawar Dec 19, 2024 ▶ 1:12:33 How Shopify builds a high-intensity culture | Farhan Thawar (VP and Head of Eng)
STARTUP IDEAS Disclosure
Isenberg: Hiring Canadian staff yields a 39 percent currency discount
“Yeah, we have tons of teammates in Toronto and Montreal, and first of all, it's literally one dollar US, as we're recording this, it's one dollar US is one 39 Canadian. So you get a 39%, like on the financial side, you're getting a 39% discount, basically righ…”
Greg Isenberg Nov 20, 2024 ▶ 35:15 How to start a Holding Company (full tutorial)
PRODUCT MARKET FIT Assertion Supported
Ruberto: Small-town impaired driving death rates are 7x higher than major cities
“The rates of deaths caused by impaired driving in these smaller towns is seven times higher than places like Toronto and bigger cities.”
Cody Ruberto Sep 30, 2024 ▶ 2:55 He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
TOP FOUNDERS Disclosure
Lind: CVPartner opened Toronto office for North American expansion
“But we have offices in the UK, and now we started an office in Toronto, Canada to spearhead the North American expansion, and I guess we were seeing more traction in North America, and also a huge market, of course, for us.”
Erling Lind Sep 3, 2024 ▶ 13:55 He Raised $3m at a $25m valuation, is that overpriced or just right?
PRODUCT MARKET FIT Assertion Supported
Srugo: Toronto Startup Ada Surpassed $50M ARR and Unicorn Status
“Ada's now a unicorn out of Toronto doing over fifty million in ARR.”
Pablo Srugo Mar 8, 2024 ▶ 5:07 The Five Steps to Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Silagadze: Early Top Hat angels took 30% equity for $25,000 checks
“We raised money from kind of random people, from, like, random, like, consultants and executives and lawyers, just random people that could write a 25 or fifty-k check, you know, in exchange for 20 or 30% of the business. Like, that, that was the environment t…”
Mike Silagadze Feb 15, 2023 ▶ 26:49 Mike Silagadze, Founder of TopHat ($200M+ Raised) | How to Start your Second Startup · PMF Show
TOP FOUNDERS Assertion Not checkable as stated
Elfond: Rallyware hired international rescue agents to evacuate trapped employee
“We ended up hiring international rescue agents to get it, like, this is a story for a movie. It, it's been incredible. He is now in Toronto.”
George Elfond Oct 23, 2022 ▶ 19:47 Scaling enterprise sales with digital transformation for a niche industry
TOP FOUNDERS Assertion Not checkable as stated
Subscribe has over 30 cars listed exclusively in Toronto
“So right now we have over 30 cars right now. [257] Nathan Latka: Okay. [257] Giovanni Smith: And we're growing. [258] Giovanni Smith: So right now we're just based in Toronto right now.”
Giovanni Smith Jun 26, 2022 ▶ 4:12 They want to rent out your luxurious car using software, hit first $24k in ARR
Jeremy Bell: Moving to Silicon Valley earlier would have benefited my career
“I probably, when I was younger, would have probably benefited from just going west and getting into the Silicon Valley scene a lot sooner than I did later.”
Jeremy Bell May 22, 2022 ▶ 16:56 How he built 10k beta list, used it to raise $3m for new Calendar Tool
Harley Finkelstein: Toronto is less entrepreneurial than Montreal
“Toronto, for example, is I think less entrepreneurial. It's the biggest city in Canada. It's far more, you know, there's like, there's the wall street of Canada called Bay street in Toronto.”
Harley Finkelstein Feb 10, 2022 ▶ 27:51 Forget Zero Sum, Be Positive Sum with Harley Finkelstein | Where It Happens
TOP FOUNDERS Assertion Not checkable as stated
Stern: Ringpin supports 40 Toronto pizza shops on packaging campaigns
“We support 40 pizza shops in Toronto and they use us on their mailers, on their boxes in order to get customers to re-engage, leave reviews, buy more pizzas, all that type of stuff.”
John Stern Mar 28, 2021 ▶ 2:38 He Quit His Fulltime Gig for $5k/mo Side Project, What He's Doing Now
TOP FOUNDERS Assertion Supported
Gong: Competitor Aimia is shutting down Asian operations
“AMIA, A-I-M-I-A. They're a public company based out of Toronto. They're literally shutting down Asia.”
Anna (Anna Gong) Nov 30, 2020 ▶ 2:06 Perx Hits $27m Valuation
TOP FOUNDERS Disclosure
McGowan: Interweave Has 18 Employees Across Toronto and Russia
“We have six people six people out of Toronto. We have 12 people out of Out of Russia.”
Bruce McGowan Jan 9, 2020 ▶ 9:44 1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?
20VC Insight
Regional startup valuation disparities are set by local investor norms
“Yeah, I think it does vary by region, and I think a lot of that is a byproduct of the micro or the ecosystem on the capital side within those regions. So investors within a region really, I think, are setting the price for what may be the norm there, and so we…”
Shabih "Shabby" Rizvi Sep 10, 2018 ▶ 27:14 20VC: The Biggest Lessons From Working Alongside John Doerr, How To Optimize The Speed of Investment Decision-Making & Why Saying No Graciously Is The Most Important Thing with Shabih Rizvi, Founding Partner @ Gradient Ventures
HOW I BUILT THIS Assertion Not checkable as stated
Scudamore: First 1-800-GOT-JUNK? Franchisee Made $1M in Year One
“He did a million dollars in revenue in his first full calendar year.”
Brian Scudamore Apr 17, 2017 ▶ 20:41 1-800-GOT-JUNK?: Brian Scudamore
20VC Opinion
Canada's tech ecosystem is thriving due to a lower cost of living
“This probably is in the sector, but I think Canada for the last two years deserves full credit for just really slaying it. I think it's an indication of how important cost of living is to young companies getting their start. And Canada as a country is just fro…”
Dustin Dolginow Feb 10, 2016 ▶ 21:04 20VC: The First Online Venture Fund Built On AngelList with Dustin Dolginow @ Maiden Lane

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