Market Research
topic on 8 shows · 11 statements across 11 episodes
Innovators & Investors 
Masters of Scale 
the Official SaaStr Podcast 
Invest Like the Best 
A Product Market Fit Show 
Capital Allocators 
Top Founders 
the a16z Podcast
11 statements about Market Research, every show
Oza: Standout packaging requires trusting your gut over market research
“And then in the end, there's a gut feel, because if it's just research, then everyone's gonna have great packaging. Cuz you have the same research agency, you'll show them 10 designs. I think finding the right designer and going with your gut is a big part of …”
Van Kroonenburg: Agentic AI Will Automate Quantitative Analysis but Not Qualitative Discovery
“I think most of the analysis will be done with AI, agentic AI, or, you know, something like that. I think if you find interesting information about a, you know, what should be a great new value proposition, it will be so much easier later on to back it up with…”
Diller: Market research cannot guide new ideas and only misleads decision-makers
“When you're dealing with editorial matters or new ideas or things that aren't yet, There's no research that can help or guide you. It can only mislead you, because it will essentially tell you what the past factual base has delivered to you, which has no relev…”
Abuzeid: Startup ideas must pass market, competition, and 10x insight filters.
“So what we did was, you know, part of this framework is when you have an idea, really think through the market size think through the competition and then three, think through your unique insights. Like what have you figured out? That's so that'll, that is so …”
Most Alternative Asset Managers Refuse to Pay for Traditional Market Research
“Most of my clients don't want to spend the money for the market research.”
Reddy: Founders should start with intuition and back it with data
“You know, my belief on these things is that for the most part, you start with intuition and then you try to back it up using data.
Use market data.
I think going the reverse way can just be very noisy.
Data in and of itself is hard to prove or disprove…”
Kellogg: CRMs cannot track top-of-funnel awareness; you must use market research
“You can and should use market research to understand this funnel. You can't find this funnel in your CRM. It's not there. Right, because it's a lot of people who never made it to you. All the people who never heard of you, all the people who never considered y…”
Britton: 99% of corporate decisions are made without data
“99% of decisions that are made at companies are not made with any data. They're guesses. They're hunches. They're based upon my epic thinking.”
Kupor: Only direct sales feedback can accurately determine enterprise pricing
“When it comes to setting pricing and to understanding what the market will bear, like there's nothing that can do it except for sales. Like this is just my experience. It's not market research. It's not marketing. It's not the entrepreneur. I don't believe if …”
Latka says charging $97 for research calls converts better than free invites
“When I say, Hey, book a time. It costs 97 bucks for 30 minutes with me. Everybody does it. So it's like, almost like you're getting paid to do market research.”