Van Kroonenburg: Agentic AI Will Automate Quantitative Analysis but Not Qualitative Discovery
Maarten van Kroonenburg · Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures · Nov 25, 2025 · at 32:56
Maarten van Kroonenburg of BW Ventures shares his outlook on how agentic AI will divide market research between human intuition and automated data analysis.
0:00 / 0:31exact quote · 31.8s
720p mp4 · rendered on demand · StarZero watermark
“I think most of the analysis will be done with AI, agentic AI, or, you know, something like that. I think if you find interesting information about a, you know, what should be a great new value proposition, it will be so much easier later on to back it up with quantitative data, but the qualitative data you will still need to do yourself because that That is the work that AI will, you know, the creative work that AI will not take over.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Maarten van Kroonenburg
Van Kroonenburg: Founders should close deals before writing code
“If you're doing a very, very good before even writing a line of code or creating any type of first prototype because we're firm believers in the fact that you should first close deals before you start developing your solution.”
Van Kroonenburg: B2B purchasing decisions are 95% emotional and 5% rational
“So I think what you're telling is five percent of the actual decision. And 95% is the emotion that you need to tap into. The emotional mind.”
Van Kroonenburg: Corporate innovation projects succeed by helping internal leads win promotions
“In corporate innovation, we're not always there to just find the best business case. One, we're there to help the people in innovation shine for their board and sometimes also get promotions that that's a hidden benefit.”
Van Kroonenburg: Corporate innovation functions as an account management touchpoint
“What I start to see is that innovation is basically
An extra account management contact point, if done properly.
and it could help you, but it, you know, there's a very thin line here, but it could help you create more interactions with your current client …”
Van Kroonenburg: Investors do not want heavy involvement in portfolio companies
“And in all honesty, I don't think investors really want to be that involved in your company.
And they shouldn't because they've portfolios to run, not a company.”
Van Kroonenburg: Culture matters in sales execution but not venture validation
“From the validation perspective, it's not a role because if you do your market research and your validation proper, you learn about the different aspects of the culture during the validation process itself. So if you know what questions to ask during your vali…”