Van Kroonenburg: Corporate innovation functions as an account management touchpoint
Maarten van Kroonenburg · Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures · Nov 25, 2025 · at 20:11
Maarten van Kroonenburg, founder of BW Ventures, shares his revised perspective with Christian Marquez on what corporate innovation should actually accomplish for large enterprises.
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“What I start to see is that innovation is basically An extra account management contact point, if done properly. and it could help you, but it, you know, there's a very thin line here, but it could help you create more interactions with your current client base and upgrade them, and based on that, go into adjacent markets.”
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