BW Ventures

6 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Nov 25, 2025 by Maarten van Kroonenburg · said 8 times in 2 episodes since 2025 · across every show →

Mentions by year

brought up most by Kristian Marquez (5), Josh Kohn (2), Maarten van Kroonenburg (1)

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Everything said about BW Ventures, oldest first

Nov 25, 2025
Insight
Van Kroonenburg: B2B purchasing decisions are 95% emotional and 5% rational
“So I think what you're telling is five percent of the actual decision. And 95% is the emotion that you need to tap into. The emotional mind.”
Maarten van Kroonenburg Nov 25, 2025 ▶ 14:49 Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures
Nov 25, 2025 positive
Insight
Van Kroonenburg: Founders should close deals before writing code
“If you're doing a very, very good before even writing a line of code or creating any type of first prototype because we're firm believers in the fact that you should first close deals before you start developing your solution.”
Maarten van Kroonenburg Nov 25, 2025 ▶ 1:44 Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures
Nov 25, 2025 positive
Insight
Van Kroonenburg: Expand into adjacent niches after capturing 10% market share
“If you know where there's a tipping point, and typically it's, you know, if you in your niche are dominating 10% of the market, you can start looking into adjacent niches, or From a negative perspective, if you see that your sales are being limited because you…”
Maarten van Kroonenburg Nov 25, 2025 ▶ 29:48 Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures
Nov 25, 2025 neutral
Insight
Van Kroonenburg: Culture matters in sales execution but not venture validation
“From the validation perspective, it's not a role because if you do your market research and your validation proper, you learn about the different aspects of the culture during the validation process itself. So if you know what questions to ask during your vali…”
Maarten van Kroonenburg Nov 25, 2025 ▶ 24:57 Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures
Nov 25, 2025
Insight
Van Kroonenburg: Corporate innovation projects succeed by helping internal leads win promotions
“In corporate innovation, we're not always there to just find the best business case. One, we're there to help the people in innovation shine for their board and sometimes also get promotions that that's a hidden benefit.”
Maarten van Kroonenburg Nov 25, 2025 ▶ 15:59 Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures
Nov 25, 2025 positive
Insight
Van Kroonenburg: Corporate innovation functions as an account management touchpoint
“What I start to see is that innovation is basically An extra account management contact point, if done properly. and it could help you, but it, you know, there's a very thin line here, but it could help you create more interactions with your current client …”
Maarten van Kroonenburg Nov 25, 2025 ▶ 20:11 Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures
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