market research
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 6, 2022 by Dave Kellogg · across every show →
Everything said about market research, oldest first
Jan 6, 2022 neutral
Kellogg: CRMs cannot track top-of-funnel awareness; you must use market research
“You can and should use market research to understand this funnel. You can't find this funnel in your CRM. It's not there. Right, because it's a lot of people who never made it to you. All the people who never heard of you, all the people who never considered y…”