Oza: Standout packaging requires trusting your gut over market research
Rohan Oza · Rohan Oza: How to build a brand that captures the moment | Masters of Scale · Jun 4, 2026 · at 6:33
Investor Rohan Oza reflects on his experience redesigning consumer beverage packaging during his tenure marketing brands at The Coca-Cola Company.
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“And then in the end, there's a gut feel, because if it's just research, then everyone's gonna have great packaging. Cuz you have the same research agency, you'll show them 10 designs. I think finding the right designer and going with your gut is a big part of what makes packaging cool.”
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