LeBron James

“So what LeBron did was LeBron created a bond offering, and it's a thirty-year bond or thirty-one-year bond with like a sub-five percent coupon, right? So he basically owes five percent interest, but he got three hundred million dollars up front.”

“So I'm not trying to get LeBron James to trade on FOMO. I want these native creators.”

“His wife wrote a personal check for ten million dollars, and the driver, when we landed, had the check. We went to the meeting, And Paul says, LeBron, I know, you know, a hundred million dollars, you know, Adidas is gonna offer that when you go see them next, …”

“Jordan. Alex Kantrowitz: Jordan. Mark Cuban: Yeah, no question.”

“We made a deal with Rich Paul. We brought his agency over, and we got into the sports business, and I helped LeBron make this GMC deal at the time, or helped Rich make the GMC deal on behalf of LeBron”

“LeBron has well over a hundred million social media followers. Instagram alone. And the two largest NFL players by social media following are OBJ and Tom Brady, both of which are in the low teens. So like a 10 X difference.”

“The superstars in the NBA, like LeBron James, including sponsorships, makes one hundred and twenty seven million dollars a year. There is no one in the sport of football that comes close. There are three basketball and three soccer players at the top of the li…”

“They're tougher in the WNBA, and every time LeBron goes up, and he gets fouled, ah, and he's just, ah, and he's flopping all over the place.”

“There's only like two players that fill an arena. Steph and LeBron.”

“Just like a craftsman, if you spend a long time on it, you will just get better at it. Now the question is, there's some craftsmen who are already at the LeBron James level, and they're going to get to the next level, and there's some people who are like me, a…”

“And the secret to getting to them, just to say it was to find people in their lives that had a big influence on them that no one else knew. It turned out in 2015, the personal trainer was a relatively unknown person in a professional athlete's life. And it als…”

“We had no relationship with him. We had no relationship at the time with Michael Phelps either, and many of these athletes, I mean, they were essentially just a buyer of the product.”

“He got it on the wrist of Michael Phelps and LeBron James without ever paying them. In fact, LeBron James and Michael Phelps paid him to use it. They paid for a subscription, and the way he did it Was by going to their trainers.”

“I think it's Bronny James playing with his dad, LeBron. I think it was an incredible moment, and I think LeBron deserved it for everything he's done for the NBA.”

“We were called into one of these deep fakes where LeBron James apparently was saying bad things about the coach during the Paris Olympics. It wasn't LeBron James. It was a deep fake. We actually provided his organ his management team the necessary detail so th…”

“And so, you know, in the future, when LeBron James does a McDonald's commercial, he's not gonna have to go fly to Georgia and film that commercial. They're just gonna set, put in an API request pay the money, Get the license to his face, his voice, his whateve…”

“The primary way that you get someone to be a twenty-year customer of Nike is to go and spend money on the biggest athletes in the world. And the whole game, just like Netflix, is Nike's acquiring content. Nike is acquiring the LeBrons of the world to be Nike a…”

“That is real, and this would have been around 2014, 2015, so, you know, we spent about two to three years, really, on the initial V-one of Whoop, and, you know, I wanted to start with the best athletes in the world”

“He bought Equity and Blaze Pizza and is like, cool, I'll just own a piece of this chain rather than just be a sponsored athlete.”

“You know, LeBron plays the game with joy. You know, I've never seen so much joy being experienced by an individual.”

“Today, kids want to be like Mark Laurie and Mark Cuban, just as much as they want to be like LeBron James. Now, LeBron James is both because he's a great businessman and a goat on the basketball court, but the truth is, is not good enough for these young guys …”

“I think more than ever, it's personality-driven content. I mean, if you ask a kid what team they root for, I would say most kids in America right now say the Lakers, because they're really a LeBron fan.”

“We mocked something up overnight, and sent it to Ryan. I was like, we need to do this to where Magic Johnson is hosting a crowdfunding campaign, branded ESPN for LeBron, to the, to do the dunk contest. I thought it was, ah, slam dunk. Actually, that was no pun…”

“So, like, if you can put skills together, that's also a big thing. Like, it's really hard to be LeBron James. That's really hard. Like, you have to be the best basketball player in the world. Like, that's super tough. It's a lot easier to be me.”

“So it's total contrast to like American basketball, where if you have a stud like LeBron James, you almost can't pay him enough.”