Early Adopters

“Early adopters are those logos because they have to continue to stay at the number one spot. So they'll take tons of, you know swings to continue to stay in the number one, staying in the number one spots, the hardest part, right?”

“What happens is the early adopters, the people that, you know, we all hang out with and talk to all day, they're going to try everything. We're going to try these crazy goggles, and we're going to put, you know, magnets on our head, and we're going to do the c…”

“And so I think early adopters who want to sell through agentic channels are going to need to expose kind of an open product schema, like the SKU and the inventory and the price and the constraints and, you know, maybe even the wedge that you're willing to give…”

“Actually there's a problem with all tech products because the first people to adopt innovative products tend to be slightly weird. Okay. And weird people do not confer the reassurance of kind of social norms in the way that adoption by conventional people does…”

“Getting early adopters for this is gonna be easy stuff. There's early adopters who are gonna love it. The issue to cross the chasm here is how can I build something that, that normal people would feel is trustworthy to have such an intimate relationship with m…”

“The big point I'm trying to make is that many times the reasons your early adopters got in are the very things you cannot tout about it when you want to make a much more universal Belief system.”

“The law of diffusion tells us that the early adopters are more likely to take a risk and try something new. And you need to get a critical mass of those, 15 to 18%, in order to create a tipping point. Because the majority won't try something until someone else…”

“Like they think they might have to talk to five, but I think you have to talk to like, 25 to 50. That means you have to reach out to a lot more to be able to get to people that are potentially early adopters. And those ones you talk to are also the ones that b…”

“Most people are not early adopters, and I keep saying this to the YC companies I work with all the time. The reason you have to sell, send hundreds of emails is not that Most of those people get really upset and be like, I can't believe you emailed me, like, I…”

“You should worship your early adopters. They're everything. They will take you to the highest of highs. They will show you the way. They will help explain the product to friends, and they will do your work for you, but you have to go find those people”

“Your early adopters probably aren't talking to analyst firms to get advice. In fact, your analyst firms are oftentimes talking to those early adopters to understand where the market's going.”

“You want to pitch your product or solution a little advance of it being ready to really understand early adopters and what they might be interested in and get their feedback.”

“Like when you're dealing with like the early adopters, like the first adopters, they don't really listen to analysts because they're often like kind of wild west and they'll engage with you directly. But as soon as you go down market, like Gartner is really im…”

“A subtle but important thing that's happened in the last 20 years is the market of early adopters now is now very large. And so, and I just, like, look at it numerically, like, the number of total internet users in, like, 1999 was maybe fifty million people. A…”