Abel: Tier 1 market leaders are early adopters to defend top ranking
Jen Abel · $1M to $10M: The enterprise sales playbook with Jen Abel · Nov 9, 2025 · at 8:33
Sales strategist Jen Abel discusses enterprise target customer selection with Lenny Rachitsky, pushing back on conventional venture capital advice to avoid selling to top-tier enterprise companies early on.
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“Early adopters are those logos because they have to continue to stay at the number one spot. So they'll take tons of, you know swings to continue to stay in the number one, staying in the number one spots, the hardest part, right?”
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