“Your early adopters probably aren't talking to analyst firms to get advice. In fact, your analyst firms are oftentimes talking to those early adopters to understand where the market's going.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Michael King
Insight
King: A Single Startup Operating Alone Does Not Constitute a Category
“There's another piece of it too, that is, if you're creating a category and you're the lone competitor in a category, then it's not really a category. It's not really a market. It's basically just one vendor doing something strange.”
Michael KingJan 2, 2019▶ 9:35a16z Podcast | What Startups Should Know about Analyst Relations
AssertionNot checkable as stated
King: Software Developers Do Not Read Gartner Analyst Reports
Michael KingJan 2, 2019▶ 6:54a16z Podcast | What Startups Should Know about Analyst Relations
Insight
King: Sales Pitches Aligning With Analyst Views Are Far More Persuasive
“And if your criteria that you are helping set agrees 90% with the criteria they get from the analyst, it's a lot more valuable and we listen to a lot better.”
Michael KingJan 2, 2019▶ 11:59a16z Podcast | What Startups Should Know about Analyst Relations
Insight
King: Major Analyst Firms Deliver Higher ROI in Well-Covered Markets
“If your market is well covered or markets are well covered by the analysts, then you're probably better off from an ROI perspective investing with the larger analyst firms.”
Michael KingJan 2, 2019▶ 16:45a16z Podcast | What Startups Should Know about Analyst Relations
Insight
King: Analyst Opinions Reflect Market Sentiment, Not Individual Bias
“Whether you think the analyst is awesome or not so great, the analyst opinion about your product, the analyst opinion about your pricing, the analyst opinion about your marketing is a reflection of the market, not of that particular analyst bent or how they wo…”
Michael KingJan 2, 2019▶ 19:24a16z Podcast | What Startups Should Know about Analyst Relations
Insight
King: Startups Must Ask Analysts What They Tell Prospective Buyers
“The one downside I'd say to only using the briefing is you can't ask what I think is the most important question to ask an analyst, which is let's just say I'm a client and I'm asking you if I should buy my, your product or my competitor's product or What you …”
Michael KingJan 2, 2019▶ 28:40a16z Podcast | What Startups Should Know about Analyst Relations
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