Steltenpohl: Early adopter selling points often alienate universal mass markets
Greg Steltenpohl · How to optimize your life experience (with The Honest Company’s Jessica Alba) | Masters of Scale · Dec 11, 2023 · at 23:05
Greg Steltenpohl was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Masters of Scale. It still counts as said, and it is kept out of every score on their page.
Califia Farms founder Greg Steltenpohl explains why consumer brands must shift their messaging strategy when expanding from niche early adopters to mainstream consumers.
“The big point I'm trying to make is that many times the reasons your early adopters got in are the very things you cannot tout about it when you want to make a much more universal Belief system.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →