early adopters
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jul 26, 2019 by Brian Norgard · across every show →
Everything said about early adopters, oldest first
Jul 26, 2019 positive
Norgard: Startups must worship early adopters to drive product growth
“You should worship your early adopters. They're everything. They will take you to the highest of highs. They will show you the way. They will help explain the product to friends, and they will do your work for you, but you have to go find those people”
Jul 10, 2023
Sinek: Reaching a tipping point requires 15% to 18% early adopter mass
“The law of diffusion tells us that the early adopters are more likely to take a risk and try something new. And you need to get a critical mass of those, 15 to 18%, in order to create a tipping point. Because the majority won't try something until someone else…”