Andreessen: Global early-adopter tech market now starts at 50 million people
Marc Andreessen · Marc Andreessen and Chris Dixon · Jul 15, 2017 · at 38:54
Marc Andreessen, co-founder of Andreessen Horowitz, explains how the growth of global internet users changed startup go-to-market strategies.
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“A subtle but important thing that's happened in the last 20 years is the market of early adopters now is now very large. And so, and I just, like, look at it numerically, like, the number of total internet users in, like, 1999 was maybe fifty million people. All in, right? Today the number of early adopters for any of the new categories of products that we talk about, it's, it starts at, like, fifty million people globally who are interested in any new thing, who are interested in Bitcoin, are interested in drones, are interested in, Soylent, any of these new things, and so we can actually fund and bring products to market hyper, you know, basically targeted specifically at early adopters which is a really interesting way to be able to get new ideas out faster.”
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