The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

why aren't all 31,030 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 97 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Latka: Upfront service fees prevent SaaS churn and boost retention
“This is the counterpoint guys, the VC argument that you shouldn't sell services inside of your SAS. I would always argue the opposite, which is if you touch a SAS sale with a big upfront fee, like five K, they're just not going to turn your net dollar retentio…”
Nathan Latka Dec 8, 2022 ▶ 9:31 How he hit $1m Revenue His First Year Building Leasing API's for Real Estate Industry on back of $1.75m Agency
Disclosure
Oates Pays Event Speakers $250 For On-Stage Product Mentions
“Now I would literally text them. I see you're speaking speaking to at this event. Sweet. Trying to get some people to check out Ovation. If it comes up, we'd love you to mention us. I'll send you 250 bucks if you do. I would pay people to mention me on stage. …”
Zach Oates Nov 2, 2022 ▶ 15:16 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Insight
Benson: Early-stage founders must abandon work-life balance and personal relationships
“Forget about your hobbies, you're not gonna be a good friend, son, daughter, mother. You gotta ruthlessly prioritize, identify the things that really matter to you, and only do those things. It's not a good time to have a work-life balance.”
Steve Benson Oct 21, 2022 ▶ 30:16 How I hit $5m ARR, kept control using 3 different debt providers
Opinion
Hauser: Citrix "way overpaid" when it acquired Grasshopper
“We built a great company, but someone way overpaid for it, Citrix.”
David Hauser Oct 15, 2022 ▶ 6:30 Details behind David Hauser Selling Grasshopper for $176m and how he acquires companies today
Opinion
Harris: Benchmarking remote global pay to San Francisco rates is anti-competitive
“I think it is anti-competitive, frankly, to say to people in Romania and Morocco and South Africa, you have to compete with people working on the west coast who need to pay a whole lot of stuff in, in terms of rent the one bit of leverage you have, which is yo…”
Bridget Harris Sep 19, 2022 ▶ 13:17 How Bootstrapped YouCanBookMe Hit $5m using team profit sharing as internal motivation
Opinion
Hyman: Google and IBM Watson lack data to match Sapia.ai
“It's something that IBM tried to do with Watson for a couple of decades, but couldn't because they didn't have the data. And even though Google has 10,000 PhDs working in NLP, they can't do it either because they don't have the data.”
Barb Hyman May 28, 2022 ▶ 2:20 She Hit $6m Bootstrapped for HR Tool, Will Place 200,000 Candidates This Year
Insight
A first-day IPO stock pop is not a sign of bad pricing
“Yeah, there's gonna, you're gonna read articles that say, like, oh, the pop on day one, like, that just means you, like, did a bad job of pricing your IPO. It's not really true. Like, we had the best advisors, the best people around the table on this. You don'…”
Henry Schuck May 2, 2022 ▶ 32:14 Henry Schuck turned down $40m for 70% when he was 24
Assertion Not checkable as stated
Yampolskiy: SecurityScorecard grows over 50% while competitor BitSight barely grows at 20%
“We're consistently exceeding 50% plus growth rate much faster than our direct competitor. Direct competitor is barely growing at 20% rate. Nathan Latka: Who is your direct competitor? Alex Yampolskiy: Bitsite is our primary direct competitor.”
Alex Yampolskiy Nov 22, 2021 ▶ 7:55 SecurityScorecard Breaks $71m ARR, 1700 Customers, $200m in Bank to Fuel Product Expansion
What-if
Assaraf: Coralogix would have shut down under a top US VC
“If our seed round was with like an American top VC, we would have shut down for sure. Like they shut us down. They won't even ask.”
Ariel Assaraf Nov 1, 2021 ▶ 16:13 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Insight
Latka: Bootstrappers will outlast and probably beat VC-backed competitors
“A bootstrapper who only spends what his customers pay him or her is sustainable. They will outlast the VC back competitor every time, and they will probably win every time.”
Nathan Latka Oct 31, 2021 ▶ 13:00 Zoom Teleprompter For Sales People Hits $1k MRR in 30 Days After Spending $8k on MVP
Opinion
Frazier calls engineering cushy and comfortable compared to grinding in sales
“Whereas the engineers are all, it's pretty cushy. You know, they get tasks, they get them done. I know they work hard, but it's a little bit just of a different environment to work in. Their environment's a lot more comfortable. Our salespeople are grinding.”
Josh Fraser Aug 31, 2021 ▶ 9:46 Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform
Opinion
Britton: SaaS companies selling to other SaaS are a house of cards
“I think a big house of cards in SaaS right now is SaaS companies who have a customer base that is other SaaS companies.”
Matt Britton Aug 30, 2021 ▶ 10:55 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Assertion Supported
Lunawat: Large PE Funds Do Not Dominate U.S. Residential Market
“Even then, if you look at like the total volume of residential sales across the U S that's still a fraction of the total market. So to say that, you know, larger state private equity funds are kind of dominating the U S home residential market, I think would b…”
Kunal Lunawat Aug 3, 2021 ▶ 6:49 $500k Consulting to $45m Prop Tech VC Fund
Opinion
Lunawat defends having Adam Neumann on Rumor cap table
“Co-working as a concept was introduced and made global by WeWork. So to have, you know, those insights in terms of how to make a business go global, and how to scale something that fast, I think there are fewer people better positioned to that than the current…”
Kunal Lunawat Aug 3, 2021 ▶ 12:04 $500k Consulting to $45m Prop Tech VC Fund
Opinion
Gaither: 'Privileged' investor mindset made raising capital difficult
“This is a main reason why it's taken us a long time to get funding is because people have a privileged mindset of how the law works and how the law functions.”
Jordan Gaither Jun 13, 2021 ▶ 12:31 Can Law Pockets Help Solve Racial Injustice By Empowering Atlanta Residents?
Opinion
Viktoroff: Many document automation competitors sell software that doesn't work
“We've got a lot of competitors in our space. They're selling a lot of stuff that doesn't work.”
Slater Victoroff Jun 3, 2021 ▶ 19:17 Process Automation SaaS: From $600k Pivot to 300% YoY Growth, How Indico Turned the Corner
Disclosure
Ong: Investment contract binds founder's future ventures to current equity split
“In our agreement, I made it this way, like, we made it this way, and we agree on it this way, which we agree is fair, is that if, let's say, she leaves this business and she starts another business, then what's gonna happen is that she, like, she went to split…”
Alaric Ong Apr 21, 2021 ▶ 22:31 Pay Dividends To Investors Before Startup Founder Gets Any Pay?
Insight
Latka: Raising capital validates salesmanship, not the business idea
“Raising capital does not validate an idea. It means you're a good salesperson.”
Nathan Latka Apr 21, 2021 ▶ 25:05 Pay Dividends To Investors Before Startup Founder Gets Any Pay?
Opinion
Franceschetti: Mattress Companies Marketing Proprietary Foam Materials Are Running A Scam
“But again, foam, when you hear all these companies talking about foam and their latest release, it is a scam. And you can just go anywhere and buy it on your own.”
Matteo Franceschetti Apr 8, 2021 ▶ 14:03 Will $80M Mattress King Launch Subscription Next?
Opinion
Caldbeck: Early fintech startups were marketing companies relying purely on FICO
“First I think an issue with a lot of the kind of FinTech one point O companies was there actually isn't any technology behind them. They're marketing companies. And so like how, without talking about any one company and specifically like how many of them would…”
Ryan Caldbeck Apr 6, 2021 ▶ 1:02:30 The Secret Dataset CPG Gods Use
Opinion
Caldbeck claims VCs profit by convincing founders to sacrifice everything
“VCs in general, as a macro point tend to make money by convincing entrepreneurs to give up everything.”
Ryan Caldbeck Apr 6, 2021 ▶ 1:15:14 The Secret Dataset CPG Gods Use
Prediction Open · timeframe Mar 2026
Zach Resnick predicts Bitcoin SV will see petabyte-sized blocks
“And I think we're going to see petabyte blocks over the coming years.”
Zach Resnick Mar 4, 2021 ▶ 9:52 Is This The Creator of Bitcoin? Crypto Fund Thinks So.
Prediction Didn’t hold up
Singh: Non-BTC/ETH Top 10 Cryptos Will Be Replaced Within Two Years
“So I personally, my belief is that everyone in the top 10 maybe bar ETH and Bitcoin will be switched out in the next 12 to 24 months.”
Jagat Singh Dec 8, 2020 ▶ 9:15 Vid.Camera Sells $20m in Tokens, Converting 100% to Fiat for New Facebook Where Creators Own Upside
Opinion
Mattermark failed because it raised too much venture capital, says York
“The other reason why Metamark wasn't a successful company is because they fundraise too much.”
Kyle York Nov 7, 2020 ▶ 8:51 York hits $1.5m Revenue Helping Founders Scale
Assertion Not checkable as stated
Founders fired entire agency staff to instantly rehire them for Penji
“We actually did something very interesting. We fired every single person on Waterfront Media, and then rehired them under Penji.”
Jonathan Grzbowski Nov 4, 2020 ▶ 7:05 Penji Hits $4m Revenue Helping 1000 Customers With Unlimited Design Work
Opinion
Salihefendić claims Basecamp is wrong about equity in bootstrapped startups
“I mean, honestly, like, I think I mean, I was kind of, like, against this, you know, like, the bootstrapping, especially, like, if you, like, hear the base camp guys, like, equity has no value and stuff like that, but it's kind of bullshit, because, like, equi…”
Amir Salihefendić Oct 31, 2020 ▶ 15:50 Todoist Productivity Tool Hits $14m Revenue, Bootstrapped
Opinion
Gomez: Competitors like Contently and Skyword hyperscaled too early without efficiency
“I see these companies, the hyperscale too early, my personal take, and that comes with a cost. They didn't have the efficiency.”
Diego Gomez Sep 5, 2020 ▶ 10:28 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content
Prediction Not checkable as stated
Jackson: User-owned networks will outgrow founder- and investor-owned networks
“My co-founder and I, Gabe, we firmly believe That user owned and controlled networks will grow faster and be more valuable than founder and investor owned networks.”
Adam Jackson Aug 24, 2020 ▶ 7:38 BrainTrust is Fiverr Owned by The Talent via Crypto Token
Opinion
Jackson: 2020 stock market is biggest bubble of lifetimes, sell equities
“The biggest bubble of lifetimes don't own any stocks.”
Adam Jackson Aug 24, 2020 ▶ 38:08 BrainTrust is Fiverr Owned by The Talent via Crypto Token
Opinion
Founders cannot build a bootstrapped software company in Western Europe
“You cannot build a product company, especially a bootstrap company from London or anywhere from Europe.”
Saravana Kumar Aug 21, 2020 ▶ 13:18 Kovai $8.5m Revenue, India Bootstrapped, 3 Core SaaS Products
Prediction Not checkable as stated
White: $1.5M raise will fund 22-month runway to reach $2M MRR
“That's kind of what it looks like we should need to take us for a 22 months and grow our revenues to what we think could be an average of about two million MRR.”
Matthew White Jul 30, 2020 ▶ 16:57 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Opinion
Central banks should distribute newly created money directly to individuals
“We can't be creating the money and giving it to banks. We have to create the money and give it to people.”
Albert Wenger Jun 17, 2020 ▶ 43:32 Albert Wenger on Work After Capital
Opinion
Wenger advocates taxing all income and capital gains at a flat rate
“Like you could have a flat tax rate. Every dollar is taxed the same way, by the way, independent where it comes from. I would tax every dollar. You get a dollar, whether it's from interest rate, capital gains, work, whatever, just you get a dollar, you pay tax…”
Albert Wenger Jun 17, 2020 ▶ 49:17 Albert Wenger on Work After Capital
Assertion Contradicted
Lynn: Majority of created art has outperformed the S&P 500
“At least for the majority of art created, it's outperformed the S&P.”
Scott Lynn Jun 17, 2020 ▶ 2:59 Masterworks: SaaS Wealth Going Into Picasso Paintings, 20x Returns?
Opinion
Volset: Sam Altman's $10B startup valuation rule makes no sense
“He wrote a piece and I think in January saying how to invest in a startup. And he said, you should never invest in any company that couldn't potentially be a ten billion dollar company. And I'm like, that doesn't make any sense. Like there's a lot of companies…”
Einar Volset Jun 10, 2020 ▶ 1:09:24 Einar Volsett on How TinySeed Works
Assertion Not publicly verifiable
Competitor Proof ran Facebook ads featuring FOMO's customers and product
“Some of the other things they've done are like made advertised promotional videos with our customers in it, and then put tens of thousands on Facebook ads to promoting these videos. And if you watch the video, it's talking about proof, but in the video is our …”
Ryan Kulp May 28, 2020 ▶ 23:38 How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp
Insight
Santens: Society should aim for full unemployment via machine automation
“We should be investing in automation, and we should be, we should get out of this I'd say almost like, it's like a trap of full employment, this belief that, that it's best for people to be doing these jobs. I think that we should be aiming for full unemployme…”
Scott Santens May 20, 2020 ▶ 16:20 Scott Santens on UBI vs Stimulus Checks
Assertion Supported
Santens: One week of Fed liquidity could fund a $2,000 monthly UBI
“We could actually be paying for a 2000 dollar a month fully universal basic income for the amount of money that the, in, in, in the Fed is doing in one week.”
Scott Santens May 20, 2020 ▶ 24:53 Scott Santens on UBI vs Stimulus Checks
Assertion Contradicted
Jonathan Herzog claims SEO disinformation generated 100,000 false headlines post-launch
“Immediately thereafter, a targeted Systematic disinformation campaign was launched, where if you Google my name, Jonathan Herzog, on a computer and hit the news tab, you will see 100,000 of false headlines improperly indexed through SEO manipulation to myself,…”
Jonathan Herzog May 18, 2020 ▶ 25:27 Jonathan Herzog: His Plan To Get 30k Votes to Beat Jerry Nadler for NY Congressional Seat, YangGang Strategy and Freedom Dividend
Insight
Hyper-growth startups rarely build beyond their first 18 months of product scope
“My hypothesis is that, You know, if you need to create a large hyper-growth company, whatever you've built in the first, like, 18 months or something is sort of the extent to which you're going to build in the life cycle of your company.”
Prasanna Sankar May 13, 2020 ▶ 11:17 1754 Parker Conrad Gave Rippling CTO 40%, Kept 60%, 2,000 Customers "$36m ARR Not Far Off"
Opinion
De Valk: Matt Mullenweg and Automattic cannot afford to acquire Yoast
“I don't think he can afford us, first of all.”
Joost de Valk May 9, 2020 ▶ 14:02 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Prediction Didn’t hold up
Jeff Booth: Technology Will Prevent Net Global Job Growth
“There's not going to be net global job gain globally. Right. Through, through what's happening with technology.”
Jeff Booth Apr 30, 2020 ▶ 5:30 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
Opinion
Booth: Further government debt is ineffective as system is past rescue
“It actually doesn't matter because we're already so far past the point of rescue that, that, that, that, that, that more and more debt is going to be ineffective.”
Jeff Booth Apr 30, 2020 ▶ 11:35 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
Opinion
Booth: Governments Should Not Bail Out Companies, Let Them Fail
“Should you bail out these companies across the board? No, you shouldn't. You should let them all fail, and the people with cash will win.”
Jeff Booth Apr 30, 2020 ▶ 23:22 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
Opinion
Booth: The Stock Market Is an Illusion Detached From Fundamentals
“The fed is the market, right? With the stock market is an illusion. Today it's completely detached from reality of fundamentals.”
Jeff Booth Apr 30, 2020 ▶ 24:17 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
Opinion
Booth: WeWork's peak $45B valuation was essentially a Ponzi scheme
“WeWork looks like a really good business when it's valued at forty-five billion dollars, and everybody says, wow, this is great, because more It's a Ponzi scheme. More and more people racing in, and more and more people racing in, and then you take that away a…”
Jeff Booth Apr 30, 2020 ▶ 33:17 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
Prediction Not checkable as stated
Booth: Breaking Up US Big Tech Would Cede AI Superiority to China
“If Elizabeth Warren or anybody breaks up Amazon or Google or the giant AI companies, or Microsoft for that, that, that, that matter, effectively by doing that, you seed AI superiority to China.”
Jeff Booth Apr 30, 2020 ▶ 46:52 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
Prediction Open · timeframe Apr 2025
Booth: Bitcoin Will Eventually Become the Global Reserve Currency
“I'm a huge fan of Bitcoin, a huge fan of Bitcoin, because I think that it'll move to a reserve status that other currencies will be pegged to eventually.”
Jeff Booth Apr 30, 2020 ▶ 56:28 When Will Poor Revolt Against Rich? Is Unemployment Good? Currency Pegged To Bitcoin with Jeff Booth
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