Matthew White

Founder & CEO, PlatypusAI · 2 appearances on the record.

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founderexecutive@MWayneWhite ↗LinkedIn ↗platypusos.com ↗

Matthew White co-founded Qebot in 2016 to provide an integrated SaaS platform that centralizes software tools, billing, and dashboards for SMBs and marketing agencies. He later founded PlatypusAI to build assistive AI operating systems designed to streamline daily business workflows and web interactions.

24statements → 16claims → 0claims resolved → 3.58/5average certainty → 1.5/5average debate potential → ≈4.5/5argument clarity, estimated → 1said about them ↓

16 not checkable as stated how the 16 claims stand · each chip opens the sources

1 prediction · 15 assertions · 8 disclosures · every statement was checked. The prediction and assertions are the 16 claims: statements the public record can support or contradict. 0 are resolved, and 16 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Matthew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Matthew White on measured tape to publish a rate. This says nothing about how they speak.

Everything Matthew White said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
White: $1.5M raise will fund 22-month runway to reach $2M MRR
“That's kind of what it looks like we should need to take us for a 22 months and grow our revenues to what we think could be an average of about two million MRR.”
Matthew White Jul 30, 2020 ▶ 16:57 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Assertion Not checkable as stated
White: Qebot has near-zero churn among direct SMB clients
“So we do have some churn when it comes from the marketing agencies, just because the marketing agency has a regular churn, but from our direct clients, SMBs, our churn is basically zero. We really don't lose anything from the franchises, from the small, medium…”
Matthew White Jul 30, 2020 ▶ 11:07 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Assertion Not checkable as stated
White: Qebot spends roughly $120 to acquire each marketing agency
“We're seeing right now for an agency, it's typically costing us about a hundred, a 120 dollars to bring on an agency. That is including, like, what we calculated in the sales cost of, you know, myself or one of the other people doing the demos, running through…”
Matthew White Jul 30, 2020 ▶ 15:02 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Assertion Not checkable as stated
KeyBot claims a remarkably low 0.5% to 0.6% monthly logo churn
“So I think over the last three months we've seen it was like .5 or six percent very, very low turn for us because when somebody comes to us, they buy a number of tools on our platform, right?”
Matthew White Jan 5, 2019 ▶ 12:37 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
White: Qebot signed three new 1,000-client agency accounts
“From what we're seeing with these new agencies that we've signed three new agencies, just three of those five or a thousand location agencies, a thousand client agencies that are going live this month or next month.”
Matthew White Jul 30, 2020 ▶ 17:19 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Assertion Not checkable as stated
KeyBot earns an average 64% gross margin reselling partner software
“So, what we find is for most of our partners, we're seeing about a 64% margin to us, actually.”
Matthew White Jan 5, 2019 ▶ 2:52 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
KeyBot prices partner software tools at or below direct vendor rates
“So they, and our prices typically come in right at, or just sometimes just below what our own partners are actually directly selling those technologies for.”
Matthew White Jan 5, 2019 ▶ 4:39 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
White: Qebot generates an average of $65 monthly per small business
“Most of the average per like small business right now is sitting right about 65 dollars a month because it's all the card you can pick and choose.”
Matthew White Jul 30, 2020 ▶ 4:07 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Assertion Not checkable as stated
Qebot has 1,500 to 2,000 SMB locations on its platform
“Altogether, though, from the S&B model, what we're looking at, and this is going to vary quite a bit, we're sitting right around the 1500 to 2000 mark.”
Matthew White Jul 30, 2020 ▶ 5:08 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Disclosure
Qebot has raised only $50,000 in outside capital to date
“Only 50,000 dollars.”
Matthew White Jul 30, 2020 ▶ 8:04 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Disclosure
Qebot is operating at cash flow break-even
“We're right at about break even. no, we're actually right at about zero.”
Matthew White Jul 30, 2020 ▶ 9:34 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Disclosure
White: 1,100 of Qebot's 1,500 accounts come from partner agencies
“Yeah, so I'd say probably, I want to say like probably 1100 of those are from agencies.”
Matthew White Jul 30, 2020 ▶ 12:00 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Assertion Not checkable as stated
KeyBot serves approximately 2,000 active business accounts
“So right now we're sending about 2000 all in all.”
Matthew White Jan 5, 2019 ▶ 8:00 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
KeyBot clients typically expand to four to six tools within months
“A lot of our clients will start with one, two, maybe three tools, and they realize the simplicity of it. They realize the ease of, you know, automation between these tools, and typically they're upselling themselves up to four, five, six tools within, you know…”
Matthew White Jan 5, 2019 ▶ 9:00 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
KeyBot customers average $62 in monthly spend excluding advertising
“So I was, I think right now we're sending about 62 dollars per month in spend. Some are obviously spending a lot more, some are spending a lot less. That's excluding advertising spend, though, too.”
Matthew White Jan 5, 2019 ▶ 9:37 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Disclosure
White invested roughly $200,000 of personal capital into KeyBot
“Probably 200 grand.”
Matthew White Jan 5, 2019 ▶ 10:59 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
KeyBot spends approximately $35 to acquire direct clients
“If we go for direct clients right now, we're spending, I would say right about 35 dollars per per client for a direct client.”
Matthew White Jan 5, 2019 ▶ 11:51 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
KeyBot acquires agency accounts for $25 to capture a multiplier effect
“So our cost for that is actually lower, usually about 25 dollars but those have a huge multiplier effect to them.”
Matthew White Jan 5, 2019 ▶ 12:06 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
KeyBot recovers customer acquisition costs in one to 1.5 months
“Yeah, I mean, really it's kind of about a month, month and a half.”
Matthew White Jan 5, 2019 ▶ 12:29 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Disclosure
KeyBot targets a $4 million pre-money valuation for its seed round
“I think that right now we could be worth four to five million. So I would say we're, I want to put a pre pre-raise at about four million and then have a five million all in once the money's into the account.”
Matthew White Jan 5, 2019 ▶ 17:12 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Disclosure
White: Qebot generates revenue by taking margins on resold SaaS tools
“We make money by integrating all these different applications into one single platform makes it just a lot more simple for our clients to manage all their SaaS tools, and then we make money by reselling those tools and taking a margin of the revenue off of eac…”
Matthew White Jul 30, 2020 ▶ 2:25 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Disclosure
Qebot operates with a team of six employees
“Yeah, we only have six right now. So we're able to run very lean as an organization”
Matthew White Jul 30, 2020 ▶ 9:55 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive
Disclosure
KeyBot Monetizes via Revenue Share on Integrated Software Sales
“And how we make money is we partner with our, with these different companies and we do a rev share model with, you know, what they're selling, what we partner with and how we result for them.”
Matthew White Jan 5, 2019 ▶ 2:36 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR
Assertion Not checkable as stated
KeyBot was generating just $4,000 per month in revenue a year prior
“So a year ago we were doing about 4000 dollars a month.”
Matthew White Jan 5, 2019 ▶ 10:13 1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR

The other half of the tape: Matthew White's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Matthew White, by other people (1)

Assertion Not checkable as stated
Latka: No founder has ever lost a term sheet by sharing data
“Never has there been a case where there's been data shared and someone has lost a term sheet.”
Nathan Latka Jul 30, 2020 ▶ 6:28 Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive

Appearances (2)

EpisodeDateSpeaking time
Qebot Raising $1.5m With $1.2m in ARR Helping 1500 SMB's Be More Productive Jul 30, 2020 11m
1260 Whitelabel SMB Tools Platform Raising $1m on $4m Pre with $1.5m in ARR Jan 5, 2019 11m
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