The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 70 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 2 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Jason Hartman claims half of all podcast download numbers are faked
“Most podcasters are worried about their downloads and their downloads are, half of them are fake because they're Twitter bombing their downloads.”
Stubblebine: Twitter's early turnover was team upgrading, not co-founder feuds
“It wasn't that the co-founders were feuding at the, or that there was any sort of scandal. It was just, they're constantly trying to upgrade the team in order to keep up with what Twitter ended up being, which, you know, obviously had nothing to do with where …”
Giffis: Marketers buy ad products on standard metrics, not bespoke engagement
“They wanted to talk about engagement and all these unique things, and I said, guys, nobody gives a shit what you're talking about. That's not how marketers buy the product. People buy on clicks, they buy on CPC, they buy on CPM. Don't fight the tide.”
Ingram: Startups cannot compete with big tech remote salaries
“Like how do you can't compete with that. Like there's really nothing you can do about that. And it's only getting worse.”
Twitter bought Crashlytics for 'well over' $100M, correcting $38M reports
“It was yeah, it wasn't 38. It was over a hundred, well over a hundred.”
Fazio made over $500,000 from a cold email course via organic Twitter
“No, no, no ads. That's entirely from Twitter. All half a million of that is from Twitter.”
Jack Dorsey's 2008 ousting from Twitter was 'unconscionably terrible'
“No. Absolutely not. What they did to him was unconscionably terrible, and I was very angry.”
Le Cunff: Twitter algorithm does not penalize low-performing tweets
“It's probably one of the very few platforms where you don't really get punished by the algorithm for sharing tweets that don't perform that well. So you should feel comfortable just keeping on tweeting. And this is also the best way to understand what your aud…”
Jackson: Dorsey understands blockchain will undermine Twitter and Square
“The reason is he's one of the only billionaires who, Understands and admits that blockchain technology will undermine the two businesses he currently runs.”
Major platforms should allow programmatic API access to all app features
“Anything you can do in an app, you need to be able to do programmatically. Anything I can do in the Twitter app, I need to be able to do through a program. Anything I can do in the Facebook app, I need to be able to do through a program.”
Anderson: True A/B testing is impossible on Facebook and Twitter
“The real challenge there is to do a proper A-B test.
You actually have to be able to divide your sample set into two equal groups.
And the way Facebook, Twitter, and the other platforms work, you actually can't do that.”
Leber: Twitter suspended thousands of Vitamin's accounts overnight in May 2016
“So May 2920 16. We literally had zeros across our dashboard on the back end looking at all the accounts, and I thought, oh, man, something must be wrong with the dashboard, because there's just no way we could have lost thousands of accounts overnight, and it …”
Harrell: Kahoot reached 50M users faster than Twitter
“We've gone from zero to fifty million users almost as fast as Facebook, faster than Twitter.”
Köppelmann refuses to build on centralized APIs like Twitter
“So I personally would never build, let's say around the API of another platform. So let's say Twitter, because they can change the rules anytime they can shut it down. And even if they have well intentions and they want to say, okay, we will never change the r…”
Gordon: Download Squad and GHacks struggled because they neglected social marketing
“Look at all of these old sites that had, Good and interesting stuff like Download Squad or G-Hacks, which is still around, but isn't, you know isn't really sustaining very well, and they didn't market themselves as well as something like Lifehacker did. They d…”
Shorty Awards built the first Twitter social voting system in 2008
“So we built the first ever system. Now that's commonplace, you know, you want to vote, share it on social media. No one had done that before, so when we launched it, within 24 hours it became the top trending term on Twitter”
Breakcold abandoned Twitter for cold outreach due to poor conversion quality
“Our target audience was not on Twitter, even though we managed to do a lot of impressions there, and so our acquisition channel right now are called emails and LinkedIn”
Fazio: Growing a Twitter audience requires executing Brunson's Dream 100 strategy
“Your first function is to do Russell Brunson's little dream 100 thing. You need to post a lot of value, have threads, make a giant pinned thread on your profile, just give an absolute ton of value. And now what you're doing is you're finding other big accounts…”
Franceschetti: DTC brands should build owned community months before launching
“Actually, I will start three, six months before you start building the community, you start engaging them on what you're doing right now. I think the big difference that you see with media and the relationship between tech and media, it's you want to build you…”
Azora: A high-quality audience of 30 loyal followers can anchor SaaS launches
“If you focus on the quality, not on quantity, if you know your follower, if you're friends with them, if you help them constantly, they will give you back. What does it mean? So imagine you have only 30 followers on Twitter, but you know everything about this …”
Le Cunff: Building a Twitter audience requires sharing work in progress
“To not be shy about what you post and to not always share only the product, the final product of your work. I try to work in public. I think lots of people enjoy following my timeline because I share the work in progress. I share the questions. I share the mis…”
Singh: Vid Camera signed influencers with combined 375M followers
“So we have influencers signed on to the platform to use the platform from day one. They have a combined following of around 375 mil. That's across Twitter, Instagram, and YouTube.”
Mack: Spokal slowed new feature development to maintain ~20 API integrations
“So the issue with this kind of space is it changes so fast that it's difficult to try to like you can't just build a product and then leave it running because all the other, like we integrate with probably about 20 different systems, which is kind of where a l…”
ShareThru competes primarily with Google and Facebook, not Twitter
“Who we do compete with really is just the behemoths of Facebook and Google. You know, some people put Twitter and others in the same sentence, but Twitter pales in comparison and size to Google and Facebook and the ad ecosystem.”
Barrett: Expensify's tech stack resembles consumer social more than Concur
“We've built in a tremendous technology stack. That's much more like Twitter or Facebook than it is like concur or something else.”
Socedo achieves 90% Twitter-to-LinkedIn match accuracy and 80% email accuracy
“We don't guarantee an accuracy rate, but our accuracy rates are pretty high. So we normally see accuracy of about 90% when we're going from a Twitter account to a LinkedIn account match. And then from email address, you kind of get to accuracy rates around 80%…”
Allouche: Metadata.io Extracts 100–150 Data Signals from an Email Address
“What we do is that we connect to many more data sources, not only cookies, but we connect to, and we specialize in B to B, so we can find out just by an email what's that person, you know, job, what was the previous job they ever worked for, their education le…”
Stubblebine: Hatching Twitter has minor factual errors but feels broadly true
“The book itself is basically true. The story rang true. A lot, all, almost all of the facts that I knew about were wrong in some minor way as I read the book, but the actual story of it felt true.”
Romain Torres: Arcads revenue jumped from €5K to €64K via viral tweet
“We got like, hundreds of sales in one single night. And so what happened here was Someone generated a video on our cards, published a video on Twitter, and this video went completely barrel. And so we had this huge spike of revenue jumping from like five to li…”
Bendray: Nikita Bier advised Quizzard to switch to weekly subscriptions
“Mike actually like texted Nikita, I think on Twitter and Nikita was like switch to weekly subscriptions and charge more or something like that.”
Yadegari's college admissions tweet received 28 million views
“It got twenty eight million views, and then if you scroll down the personal statement, got forty million views by itself, and so that garnered so much attention, and we actually had a few stations reaching out”
Berman: Twitter lead giveaway generated 400 comments in one day
“I was just giving away 379 leads. We have 400 comments in a day and each one of those 400, they get the leads. And then the second thing in the comment is a link to Omni.”
Breakcold acquired its first five customers via Twitter in one week
“Actually I was starting to kind of build my personal brand on Twitter, and so I was building in public because it's a thing in Texas on Twitter, and this is how we got our first five paying customers like one week after realizing the MVP we got our first MRR p…”
Digits raised from 72 angels, including Box, GitHub, and Twitter CEOs
“We actually had 72 angels in digits. And these are the CEOs of Box, it's Aaron, of GitHub, it's Nat, of Twitter, it's Dick Costolo, et cetera.”
Chen: Testimonial.to grew without paid ads or cold outbound emails
“I actually don't have any other marketing channels, so I don't have any code email outbound. I don't have, I don't run any paid ads”
Noah Bragg: Building in public on Twitter drove ~85% of Potion customers
“So mostly what I've been doing is just building in public on Twitter. I'd say probably about 85% of my customers have come from that.”
Jones: Developers are not the ideal persona for frequent tweeting
“Developers aren't necessarily the persona that you would attach to tweeting a lot.”
Franceschetti: Eight Sleep's Miami Hotel Room Booked 3 Months in 24 Hours
“We launched this initiative on Twitter and the room got booked for the first three months, which is all that we allowed, like in 24 hours.”
Twitter remains the primary customer acquisition channel for Ness Labs
“Yes, it is still Twitter, and I am actively growing acquisition from SEO and Google. It's growing really, really fast. At this point, it's still Twitter. That's my main acquisition channel”
The Tie leverages Twitter's firehose to calculate real-time crypto sentiment
“We're an official Twitter partner. So we leverage their fire hose and calculate real time investor sentiment on, you know, hundreds of cryptocurrencies. And we feed that we sell APIs to hedge funds and other market participants.”
Baird Hall scraped podcast RSS feeds to cold-email Wavve's first customers
“Nick is my technical co-founder and he built me this we use the iTunes API to give me a little search dashboard. So I'd go on Twitter and I would try and find people that are promoting their new episode, ideally like their first or second episode. I'd look for…”
Riley: Sensia Does Not Analyze Social Feeds or Media
“What we don't do is analyze like media, what is happening on your Twitter feed or stuff like that. Whereas a lot of that's kind of just like one spot, all of it, you know, it's great for executive meeting, having a face to face. It's different when if I'm in t…”
Leber: Twitter cut automation tolerance by 80% to 200 actions daily
“It took longer than three weeks to figure out that it was a reduction in the automation threshold. It went from a thousand actions per day down to about 200 per day. So they did an 80% reduction in their tolerance.”
Leber: Vitamin burned its remaining $70K runway in 3.5 weeks
“We had raised about 650 and we had gotten just that month. We got into cashflow positive by about a hundred dollars. So I was like, Hey, this is great. I'm going to go out and fundraise like this. You know, arms crossed instead of like this with hands outstret…”
Yu: Twitter and Tumblr influencers prefer cost-per-click pay
“Those are the influencers love to get paid by clicks. It's easy to have the link embedded.”
March: Some Conversocial clients have 200 to 300 agents dedicated to social care
“Some of our customers do have that many customers, that many agents just doing customer service through Facebook and Twitter, like not even considering the rest of the contact center.”
March: Twitter has right turnaround ingredients and gets unfair press
“You know, it's really hard to know, but I think they're doing a lot of really right things, you know, because of the partnership we have with them. You know, I know a lot of people there who I think are, like, really committed and are doing really amazing thin…”