The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 50 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
daPulse Acquires Enterprise Customers at Scale via Social Media Ads
“What everyone tells us all the time that is impossible and we somehow keep Are able to keep doing it in the scale is sell to large corporates on Instagram and Facebook”
Wickham in 2016: Instagram's algorithmic feed will destroy it for marketers
“And I guarantee you the right, I mean, the right is on the wall. Like it's gonna, it's going to, it's gonna just plummet as a platform for marketers.”
Fukuyama: Millennials require instant workplace recognition like social media feedback
“Recently, especially a lot of millennial are so used to post on Snapchat, Instagram, and once you do it, five seconds later, they get likes or comments. So that type of instant recognition is getting so important, but that's what they require in the workforce …”
Lempiäinen: Only 20% to 30% of Mobile Ad Clickers Install the App
“So on average, around like 20 to 30% of those people actually only end up installing the app.”
Perry: MyHeritage Hit No. 1 Free App in 22 Countries Using D-ID Tech
“Their app, MyHeritage app, because of our technology, was first place in the App Store, in the free apps, in 22 countries. Above Facebook, TikTok, Instagram.”
Singh: Vid Camera signed influencers with combined 375M followers
“So we have influencers signed on to the platform to use the platform from day one. They have a combined following of around 375 mil. That's across Twitter, Instagram, and YouTube.”
Ephemeral content formats make hiring traditional video teams unjustifiable
“Something that's changed in the past few years that made the video landscape really interesting is you've got these Instagram stories, Snapchat stories that literally disappear after 24 hours. So you can no longer justify having, hiring out a video team to pro…”
Kline: Instagram or Facebook could start offering influencer marketing
“Like I think that Instagram or Facebook could potentially start offering influencer marketing.”
Benson: Assistagram's network controls pages reaching over 180 million users
“So like me and my network, like our team has over a hundred and eighty million reach. So we own like, you know, four to 50 different pages between me and all my friends that actually work for me.”
Jarvis: Skipping Early Instagram to Preserve Legal Position Was Catastrophic
“To not be on Instagram because of trying to preserve a legal position was a really that was a painful and borderline catastrophic failure as well.”
Gonzalez: Rebranding acquired Instagram accounts destroys reach unless niches match exactly
“When you rebrand a page, you also lose some of the following and it isn't as organic. So I want people to understand like, yes, you can go out and buy a page, but if you want to do it, you should probably try buying a page that's as similar and as close to the…”
Higher posting frequency directly accelerates Instagram audience growth
“We've found the more we post, the faster we grow.”
Foundr's Instagram guide landing page converts visitors at 65 percent
“That's a page that you see, it's heavily split tested. It, that one in particular converts at 65%.”
Foundr refuses sponsored Instagram posts to focus on its own sales
“The purpose of the founder account isn't to make, like the Instagram account isn't to make money. It's to drive leads, traffic, and sales for us. We don't, we get asked every day by all sorts of people. We don't do that kind of paid stuff.”
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Smith: Instagram is the next big advertising channel for crowdfunding
“Pinterest is actually starting to take up some effort, and Instagram is the next big thing, in my opinion.”
Latka: Tai Lopez Knew None of His Numbers on The Top
“So I asked numbers, and the guy just didn't know any of his numbers. I mean, it's just like, there was nothing there, except, like, an Instagram account.”
DeCruz: Cold Instagram DMs and word-of-mouth drive Maynu's customer acquisition
“So currently the one that works best is cold outreach. I do a lot of cold DMS on Instagram. And but apart from that, it's a lot of word of mouth referrals from people that I know, my friends and people that have signed on, they tell other people as well.”
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
Animoto spends approximately $1 million per month on paid advertising
“Oh, yeah, yeah. Probably yeah, it's probably around, it's probably up there, around there, and we're trying all sorts of different channels”
Muntean: Instagram scheduling API is Plannable's biggest bottleneck hands down
“With Instagram scheduling, that's our biggest roadblock. That's our biggest bottleneck, hands down.”
Duke & Dexter Boosted Conversion 30% Using Outfit A/B Testing
“Showing people not just the shoe, but the other outfit that you can see on Instagram without the hat, they can actually boost the conversion online by 30%.”
Candon: A User Once Sold an Instagram Account on SidelineSwap
“So we actually had somebody sell an Instagram account through, through our site that, that they built a large following and wanted to sell it to another kid who wanted to take it over.”
Mori spends roughly $50,000 monthly on paid social media ads
“I think last month it was around 50,000 dollars, I would say. A large portion of that is on social media advertising. Facebook and Instagram are where we're particularly strong”
Gonzalez charged $125 to $150 for 24-hour posts on 380K-follower Instagram pages
“So if they're doing Classy Savant, if they're doing a 380,000 follower luxury niche, it's gonna be about 125 to 150 dollars per post, and that, that lasts you about a day.”
Gonzalez: Instagram posts should use five to 15 hashtags, but never more
“What you really want to do is if you ever want to start working with hashtags, you want to keep it in between five to 15. You never really want to do more than that.”
Gonzalez: Mr. Good Life and I controlled 11M combined Instagram network reach
“I have five million, and then with my business partner, Mr. Good Life, Rock Good Life, a lot of people know who he is us combined, we have about 10.5, eleven million,”
Gonzalez: Dan Fleishman and Brandon Hampton controlled over 30M Instagram followers
“And then we have Dan Flashman and Brandon Hampton, so they're also some people that we've worked with before in the past, and they're also, they're past the thirty million mark,”
Benson: Manual follow/unfollow on Instagram yields better results than automation
“We're finding that it's better and that we can follow and unfollow more people manually.”
Foundr's Instagram generated over 100,000 email subscribers
“That's generated over a 100,000 plus email subscribers, at least maybe closer to 150,000.”
Foundr grew from zero to 700,000 Instagram followers in 16 months
“We've built our Instagram account, the founder magazine, Instagram account from zero to 700 K followers now in 16 months.”
Instagram is Foundr's top channel for revenue and customer acquisition
“So I would say probably Instagram is generating the most revenue for us in terms of customer acquisition leads, especially leads.”
Foundr captures 300 to 400 email leads per day via Instagram
“So from Instagram,
At least at minimum, 300 to 400 a day.”
Vitiello and co-founder manually DM'd 5,000 Instagram followers for pre-launch
“So we by hand, Brandon and I direct messaged 5000 people, inviting them to the prelaunch campaign.”
Hutchison: Free bracelet promo brought in 20K to 30K customers in 45 days
“So we, I think we got at least 20 to 30,000 customers in the span of a month and a half just from that one campaign.”
Vickstrom: Mobal to integrate with Apple as business listings consolidate
“And we believe like that sort of the world is consolidating into this bigger platform. So again, Google, Instagram, Facebook, and really soon as well, Apple is where we're integrating with the platform.”
Cohley initially launched as a $100/month shoppable Instagram tool
“What we actually did in early 2016 was we started with a hundred dollar a month product that was basically like a shoppable Instagram tool.”
Scapic Saw Unexpectedly Heavy 3D Content Creation for Social Media
“The one thing that we didn't quite anticipate is the amount that the tool would be used specifically for ensuring that content pieces in social media networks, particularly across Facebook, Instagram, Messenger, are going to be ones that are three D based, thr…”
Zoom initially rejected building Instagram-style filters for being too distracting
“At first, we refused to come up. I mean, we talked about Instagram filters. Should we come up with Instagram filters? And then we said, no, that's going to be too distracting.”
Benson: Assistagram manages 10-15 accounts at $1,200-$1,500 monthly
“And so yeah, right now we have about 10 to 15 different accounts that we work on. Usually it's between 1215 hundred a month, depending on the package that they choose and their needs.”
Latka controls 5 million followers across various Instagram accounts
“I've got about five million people across all the accounts that I own, their travel accounts, their fashion accounts, their, my account”
Gonzalez: Classy Savant owned a luxury Instagram account with 930,000 followers
“That page is really awesome because that page is about a 930,000 follower luxury, luxury page that we have.”
Benson: Assistagram executes thousands of daily actions per account manually
“We do like thousands of daily actions on the accounts per day. I got someone working on the account, 10 to 12 hours a day.”
Zimmerman's Cape Cod store generated over $100k in two months
“In two months, I did over six figures in just two months of being open, and that's really where I discovered the power of Instagram, which gave me the credibility to teach it.”
Taub: SocialRank's Instagram Product Is More Popular Than Its Twitter Product
“I would actually say our Instagram products seem more popular than our Twitter product these days.”
Verne: Instagram is the core driver of Phenom's business and growth
“Instagram is, is essentially the basis of our business and how we grow our community.”
Latka uses Bitly trick to expose Zimmerman's 2,267 Instagram bio clicks
“The link in your bio is actually a bitly link. So I can just add a plus on the end of it and actually see the statistics. So it looks like you've driven from Instagram to your website well over 2267 clicks just since, what, let's see, since about August.”