San Francisco, every mention
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every year anyone Jason Lemkin 81Sam Blond 30Pat Poels 21Justin Bedecarre 7Keri Gohman 5Mikkel Svane 4Justin Betakure 4Henrique Dubugras 4Grant Lee 4Leah Busque 3
Verbatim, from the transcripts: the passages where San Francisco comes up
The Agents #12 - Our AI Agent Rewrote Our App Without Telling Us
- ▶ 31:44 Amelia Ibarra I, and I think if you asked him today, which I'll ask him for fun actually real quick, I think he would say he's more like a VP of marketing today than he was back at San Francisco.
$0 to $100M ARR Fast. How Gamma Scaled Quickly without a Sales Team
- ▶ 8:42 Grant Lee We were crammed in a converted two bedroom apartment in San Francisco, and we got to work.
- ▶ 17:17 Grant Lee To work out of our office in San Francisco. 2 times in the scene
- ▶ 23:40 Grant Lee Like obviously being in San Francisco, being in the Bay Area, we, we have front row seat to the latest and greatest.
Software Isn't Dead. It's Gotten Harder with Scale Venture Partners' Rory O'Driscoll
- ▶ 27:02 Rory O'Driscoll There's that whole trend of these new deep tech products that were, you know, typically not made in San Francisco or made down in Milpitas and, you know, Santa Clara, right?
The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
How AI Is Rewiring Sales: Quota, Retention & Follow-Up with Agentforce, Momentum, Mangomint + SaaStr
- ▶ 9:57 Ashley Wilson Folks who are right out of college, but not, they don't live in San Francisco, they didn't go to a U.S. college, but they're smart.
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 1:04 Jason Lemkin 2013, 20 14, like a thousand people would show up to a meetup, and now in SF, it's like, well, at least last year, it wasn't a big deal for AI, but imagine in 2013, a thousand folks coming together to talk about enterprise software, it…
Why OpenAI Doesn't Pay Sales Commission (And Why It Works) with OpenAI GTM Leader Maggie Hott
- ▶ 4:38 Maggie Hott Our very first ones in New York, London, San Francisco, we were just going back to back cities.
The State of AI + Software: Where It’s Going - Fast
- ▶ 27:37 Jason Lemkin The whole world in AI is coming to SF. 4 times in the scene
- ▶ 28:54 Jason Lemkin You can feel it walking in the streets of San Francisco, but here are the raw numbers as crazy as last year was off the charts.
Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO
- ▶ 36:44 Chris Degnan And you go into San Francisco nowadays and it's incredible to see, you know, how many AI companies are out there. 2 times in the scene
Is The Classic GTM Playbook Really Dead? with SaaStr CEO and Founder Jason Lemkin
- ▶ 10:59 Jason Lemkin You just, I mean, you can't walk 60 feet in San Francisco and not stumble into a hackathon morning, noon, or night.
What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
- ▶ 0:05 Jason Lemkin First of all, if nothing else in SF, there's endless meetups, hackathons, like, just ingratiate yourself in it so that the stress that Aaron's feeling, that Yamini's feeling, that you're feeling, that you're just acclimated to, it's a new…
- ▶ 19:00 Jason Lemkin First of all, if nothing else in SF, there's endless meetups, hackathons, leftathons, MCPathons, like just ingratiate yourself in it so that you, the stress that Aaron's feeling, that Yamini's feeling, that you're feeling, that you're just… 3 times in the scene
From Startup to $11B: ServiceTitan's CRO Breaks Down Their Sales Playbook
- ▶ 9:49 Ross Beesman So when I was running go-to-market for companies here in Silicon Valley, I would often get into my car, um, whether I was going to see a customer or meeting a sales rep, and I would drive from San Francisco to San Jose down one-on-one,…
- ▶ 29:13 Ross Beesman If you know where Rogers, Arkansas is, it's like on the border of Oklahoma and Arkansas, and there is not a direct flight from San Francisco.
SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
- ▶ 27:35 Jason Lemkin I know folks think it's toxic to talk about working six and a half days a week in San Francisco. 2 times in the scene
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 35:18 Jason Lemkin Data, data, everyone on social media and in SF talking about, I can disrupt everyone in the enterprise with my agent, but data, man, there's a lot of data in Salesforce.
- ▶ 39:13 Marc Benioff And in our San Francisco and Oakland public schools, we've given over a hundred and fifty million dollars.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 1:06 Jason Lemkin If you're in San Francisco and you're in tech and you're even at the edge of AI, you probably feel that things are sometimes, they're just crazy.
From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 34:06 Jason Lemkin It may not, but how many can we, I believe that the, all the energy in venture, in startups, in YC, in SF is somehow based on this idea.
10 Ways Sales is Different in Vertical SaaS with Mangomint's VP of Sales
- ▶ 0:08 Marchelle Mooney Now we've got a mix on our team, but our top performing AE was a salon manager in San Francisco, and she out reps that came from like very high volume SaaS companies.
- ▶ 13:02 Marchelle Mooney Now we've got a mix on our team, but our top performing AE was a salon manager in San Francisco, and she outsells reps that came from like very high volume SaaS companies.
State of the Cloud: The Cloud AI Era with Bessemer Venture Partners
- ▶ 13:35 Sameer Dholakia It was actually a Jasper AI panel in San Francisco two and a half years, two years ago, maybe a little more than that.
The Ultimate Attendee Guide to SaaStr Annual 2024
- ▶ 9:37 unnamed speaker And then, um, where the event center is, last but not least, is about a 30 minute drive, depending on traffic, um, to either downtown San Francisco or Palo Alto. 2 times in the scene
10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
- ▶ 14:38 Howard Lerman But that's, that usually they're probably like taking like a private jet back from Europe that day back to San Francisco, and if you catch them then, they'll read it Sunday night.
Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
- ▶ 12:00 Jason Lemkin This guy, if anyone's, you won't really know it, but if you've been to the Bay area, there's a town east of San Francisco, east of Oakland called Pleasanton. 3 times in the scene
Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond
Ben Chestnut: The Top 10 Learnings Scaling Mailchimp to $1B ARR
- ▶ 13:43 Ben Chestnut Um, and they said that they opened up a San Francisco office, and that was going to really stick it to us, because they could have a physical office right there in the heart of Silicon Valley, and they would have everybody come to their…
Klaviyo's CEO Founder on the Journey to an $800,000,000 ARR Leader in Marketing
- ▶ 49:47 Jason Lemkin And that, that sales, I don't know if Salesforce does that today when the big deals are nine, nine figures, but it shocked my mind in 2006, when an AE in San Francisco, I blow my mind.
2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
- ▶ 6:54 Jason Lemkin He said, I am willing to visit customers, but Palo Alto and San Francisco are too far.
The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
- ▶ 12:41 Janine Pelosi The sides of buses in San Francisco and the rest of it.
From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Sam Blond
- ▶ 4:26 Sam Blond The next thing that we did was we put up a bunch of billboards throughout San Francisco, and we targeted the people that were in the areas that we put those billboards up.
- ▶ 39:37 unnamed speaker And then all of a sudden you're going after companies that are not in San Francisco or New York, where you have some brand recognition, you're going after construction companies in Mobile, Alabama, and the, um, existing SDRs that had…
5 Lessons from Scaling Six Products to $100M+ with Samsara's Chief Strategy Officer
- ▶ 8:52 Kieran Saker Has anyone been to Pinhole Coffee in Bernal Heights in San Francisco?
CRO Confidential: The Hangover's Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong's SVP
The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO
- ▶ 5:51 Jonathan Vassell So if you think about any city block, right in San Francisco or Miami or wherever it might be, you may have a pet store, you may have a drug store, right?
- ▶ 16:43 Jonathan Vassell And so instead of adding our 51st rep in San Francisco or LA, right?
- ▶ 19:43 Sam Blond Um, and we also primarily focused on San Francisco when we first launched. 2 times in the scene
Building a Global SaaS Empire | Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets
- ▶ 6:49 Girish Mathrubootham Now, a lot of you are sitting here, so San Francisco is probably the, the, at least used to be before COVID, the place for SaaS talent.
How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund
The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
- ▶ 3:41 Jason Lemkin And, um, look, in certain parts of the U.S., that's good money, in other parts of the U.S., in New York or SF, it's pretty terrible money, right, depending on what it is.
- ▶ 21:43 unnamed speaker It was still in San Francisco.
CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers | CoSell.io Co-Founder
SaaStr CRO Confidential: Sam Blond + Omni Founder Colin Zima on the Power of Leveraging Your Network
SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Being a Rebel to Build a Movement: Non-Traditional Approaches to Scale | DoNotPay CEO Joshua Browder
- ▶ 10:19 Joshua Browder There's a company called Fixed, which helped people with parking tickets in San Francisco, which shut down.
- ▶ 13:11 Joshua Browder Uh, when Brex was starting out, they plastered San Francisco with billboards.
- ▶ 21:42 Joshua Browder Like when all these big crypto companies were freezing deposits, we were sitting in our office on Townsend Street in San Francisco, uh, eating Panda Express, uh, and we managed to build a solution in two days.
SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
- ▶ 39:26 unnamed speaker The Bay Area, particularly San Francisco, I've spent quite a bit of time there, and I know it's had its challenges in terms of safety and other issues. 13 times in the scene
What Venture Looks Like In 2023 | SaaStr Founder Jason Lemkin + 20VC Host Harry Stebbings
- ▶ 15:04 Jason Lemkin 50,000 square foot office in SF, but we had one,
- ▶ 36:56 Jason Lemkin Okay, I waited, I saw this happening, I saw the first ship come into San Francisco with COVID on it from this tour ship, this, and I knew, and then, and then I fought it, I fought it, and then the moment came when the fight was over, right?
CRO Confidential: Sales Recruitment and Hiring Managers With Ben Braverman
- ▶ 5:03 Ben Braverman Uh, again, if you rewind back to 2012, San Francisco, uh, the idea of a profitable software company was unheard of.
- ▶ 12:48 Sam Blond Um, back, you know, when we had just moved to San Francisco, right out of, uh, college, we would hang out on the weekends and go to bars and, you know, just became buddies.
Big Numbers from Small Customers: How DigitalOcean Accelerated at Scale | DigitalOcean SVP, Revenue
- ▶ 19:23 Cliff Bockard What, what, what works in San Francisco, you know, does not work in Bangalore, right?
3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions | Samsara CMO
- ▶ 1:36 Sarah Patterson I'm a Massachusetts native, but I live here in San Francisco now, and I am the mom to two incredible kids.
- ▶ 34:57 Sarah Patterson We had an early customer, Cal Girl Creamery, where a shipment of their cheese was refused by a local supermarket because shockingly, there was a heat wave in San Francisco.
SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Rippling VP Sales Matt Plank
- ▶ 23:29 Sam Blond One of them was like, you know, we would have to hire a bunch of people, and in order to hire a bunch of people, we would need more than just the San Francisco market, and also we wouldn't want to scale really aggressively in San… 2 times in the scene
- ▶ 28:55 Sam Blond And I love the last one, um, where if the, the economics don't totally make sense by hiring sales reps in San Francisco to serve a specific segment of the market, you went not just to sort of a lower cost us based location, but you…
SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Gong VPS Jameson Yung + Jason Lemkin
SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Divvy CRO Sterling Snow
- ▶ 9:18 Sterling Snow You know, and one of the other things I think that we did well is I remember, so we were in Utah, y'all were in San Francisco,
SaaStr CRO Confidential: How to Raise in Late 2022 with Jason Lemkin and Sam Blond of Founders Fund
- ▶ 1:43 Jason Lemkin All right, so you're, you're coming out of the bleak lockdown San Francisco. 3 times in the scene
- ▶ 3:12 Jason Lemkin And where do you see, where do you come out, where do you see SF for SAS and B to B and, 14 times in the scene
The Secrets to Scaling with HubSpot's Founders Dharmesh Shah and Brian Halligan and SaaStr's CEO
- ▶ 17:00 Brian Halligan But HubSpot has shifted completely from, it was a sales company for a long time, known around the Boston area as a sales company, known in San Francisco.
Live from SaaStr Annual 2022: AMA with SaaStr's CEO
- ▶ 36:33 Jason Lemkin Was, but, and I remember, like, the first Dreamforce I went to in SF, I'm walking out of the parking garage,
Successful Scaling Across Markets, From a Founder Turned VC | OMERS Ventures MP Harry Briggs
- ▶ 6:42 Harry Briggs So they were only in San Francisco for more than a year when they started.
10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community
- ▶ 0:58 Alfonso de la Nuez And I think I attended the first Sastor event in San Francisco about 10 years ago, and I was sitting there listening to people just like me today and just admiring what they were saying and dreaming about doing what they were doing and…
Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk
- ▶ 4:51 Veronika Riederle So when we moved to San Francisco, it was quite challenging, because, um, we had to stay awake during the night, basically, because all our customer base was in Europe.
Scaling From $10M-$100M ARR: The Good, The Bad and The Ugly with Showpad Co-Founder Pieterjan Bouten
- ▶ 11:11 Pieterjan Bouten We had a big office culture in our offices in Chicago and in Ghent, London, Munich, Poland, Wroclaw being some of our biggest hubs in San Francisco.
The Answers To Scaling, Hiring, And Everything Else: An AMA With Saastr Founder & Ceo Jason Lemkin
- ▶ 21:52 Jason Lemkin And, and we're all global, and it's never going back, and there may be segments that go back fully to the office, and certainly in places like London and Europe, it's more common, but I can tell you in SF, all the offices are close to… 2 times in the scene
- ▶ 51:52 Jason Lemkin I'm walking in San Francisco, and this big guy grabs my, my blazer arm.
How Hybrid is Working in Practice: What the Data Shows | Raise Comm. Real Estate CEO + President
- ▶ 6:25 Justin Betakure We let both of those leases expire, um, in San Francisco and LA. 2 times in the scene
- ▶ 12:55 Justin Betakure So in LA, we're gonna talk through our LA office, our Palo Alto office, and our San Francisco office. 2 times in the scene
The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton
- ▶ 28:31 Tom Clayton The, the McKinsey's and the BCG's of the world, they'll do four rounds of interviews, and it gets, you get more and more senior people as you go, and it's, each round is three or four case studies, you know, you're sweating, you're…
The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work
- ▶ 1:20 Jason Lemkin Now we have SF and Palo Alto more and more startups. 3 times in the scene
- ▶ 3:44 Justin Bedecarre Like the occupancy level in San Francisco is the lowest of any major city. 2 times in the scene
- ▶ 8:23 Jason Lemkin And related to that, one thing that I'm not sure is happening when I, certainly when I started investing is so many founders from the rest of the world coming to San Francisco, because Salesforce and Facebook are in here, and that's enough… 3 times in the scene
- ▶ 14:03 Jason Lemkin Let's say I'm a CEO, and I've raised a couple 1,000,010 million, a hundred million, whatever dollars, and I'm not, I want, I want an office in San Francisco, but I'm in no rush, okay?
- ▶ 23:08 Justin Bedecarre We have 7000 square feet in San Francisco and it's, you know, gorgeous space, ground level on a park that we got for a great deal. 3 times in the scene
- ▶ 31:39 Justin Bedecarre It's still, I think what, 200 in New York, 150 square feet in San Francisco. 2 times in the scene
- ▶ 42:44 Jason Lemkin San Francisco, you've still got a little time, but, but there's more going on than you think.
Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre
- ▶ 0:24 Romain Lapeyre And so we are about 200 on the team and based a little bit everywhere over the world in San Francisco, Toronto, Paris, and a few other cities.
Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6Sense
- ▶ 2:28 Carlos Delatorre And, um, have lived in, uh, Europe and, uh, New York and San Francisco, and what did I want to be when I grew up?
Reaccelerating Growth at Scale with Box's CRO Mark Wayland and SaaStr CEO and Founder, Jason Lemkin
- ▶ 16:47 Mark Wayland I mean, listen, I can explain Content Cloud to my father who owns a furniture store in San Francisco.
Ask Me Anything About Customer Success with SaaStr CEO Jason Lemkin and ChurnZero CEO You Mon Tsang
- ▶ 40:25 You Mon Tsang I remember, uh, I was, I was checking my phone, right, right before I got on the plane to see if I was going to go to San Francisco for Sastry Annual, uh, and then I went to Sastry Annual, uh, so you've been thinking about this.
Nick Mehta, CEO Gainsight: 10 Things That Are Changing Now in Customer Success | SaaStr 2021
- ▶ 2:36 Nick Mehta First of all, 2013, if you were in San Francisco, was the year that bat kids stole our hearts,
Nick Mehta CEO Gainsight + Jason Lemkin CEO SaaStr on "The Latest in Leveling Up Customer Success"
- ▶ 3:31 Jason Lemkin This is so lame that we draw, we can only hire SF people and we drive to San Francisco every day. 3 times in the scene
Building a Second Unicorn: A Deep Dive with Harness and AppDynamics Founder Jyoti Bansal
- ▶ 7:21 Jyoti Bansal I, I, I live in San Francisco and when I was doing AppDynamics, uh, fundraising, you know, almost all VCs used to be in Sand Hill Road, Menlo Park, and every day I would use to drive down and meet VCs and push to partnerships and all, you… 2 times in the scene
How to Build a Unicorn in 8 Simple Charts with SafeGraph
- ▶ 0:06 Auren Hoffman Good morning from San Francisco.
The Future of Sales Post-Covid with Brex's CRO, Sam Blond
- ▶ 3:22 Jason Lemkin Um, and I think, I think Enrique moved to, moved out of San Francisco too, right? 6 times in the scene
- ▶ 6:50 Jason Lemkin You have to pay people more in San Francisco, both, both because of cost of living in competition. 3 times in the scene
- ▶ 14:00 Jason Lemkin So let's talk about this Denver versus SF thing and SF is almost doesn't even exist for Brexit anymore. 6 times in the scene
- ▶ 18:26 Sam Blond If I, if I woke up in the marina in San Francisco and, you know, maybe I'd gone out that Thursday night before, what would Friday look like for me?
- ▶ 33:24 Sam Blond We had, we had offices in San Francisco, New York, and Utah.
- ▶ 37:13 Jason Lemkin Should they, should they not be where they can't hire the best folks that have spun out of SF tech companies?
The State of the Cloud: 2021 with Bessemer Venture Partners | SaaStr Software Community
- ▶ 4:57 Byron Deeter Um, each year at Bessemer, we host an event in San Francisco, um, that is a cloud focused event, and even that had to evolve.
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