Auren Hoffman

General Partner, Flex Capital · 0 appearances on the record.

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founderinvestorexecutivehost@auren ↗blog.summation.net ↗Wikipedia ↗

Auren Hoffman is an entrepreneur and investor who co-founded and served as CEO of LiveRamp and SafeGraph. Through Flex Capital and angel investments, he has backed companies including Coinbase, Vercel, and Flexport, and hosts the Summation podcast.

16statements → 2claims → 0claims resolved → average certainty → average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 14 insights · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Auren Hoffman said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Hoffman: 10x hires almost certainly have glaring faults
“If you want to hire a 10 Xer, that person will almost certainly have glaring faults. Anyone that you could hire without glaring faults will be at best good. They will not be great.”
Auren Hoffman Apr 18, 2021 ▶ 3:18 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Leaders should delegate functions they are good at, not weak at
“Instead, delegate things that you're good at. This sounds really strange, so let me explain. The things that are the easiest to delegate are the things that you're already good at. You know how to do these things really well. You might already be an expert in …”
Auren Hoffman Apr 18, 2021 ▶ 4:10 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Most VC rejection reasons, especially TAM concerns, are lies
“The reason that most VCs give you a no is lies, and especially the reason of total addressable market in your TAM.”
Auren Hoffman Apr 18, 2021 ▶ 17:04 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Prediction Not checkable as stated
Hoffman: Managing vendors is the top skill for the next 20 years
“The number one skill to have over the next 20 years is the ability to select and manage vendors.”
Auren Hoffman Apr 18, 2021 ▶ 7:09 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Seeking career optionality is a mistake
“Never do things to gain optionality. Optionality is bad. You need to really have a purpose-driven life.”
Auren Hoffman Apr 18, 2021 ▶ 8:22 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: The top reason VCs reject early-stage startups is disliking the team
“And the number one reason why a VC will pass on your business is that they don't like your team. This is especially true for seed and series A deals.”
Auren Hoffman Apr 18, 2021 ▶ 11:21 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Investor legal fee caps dictate how fast a term sheet closes
“The most non-obvious clause to negotiate is the amount that you're supposed to reimburse the investor's legal counsel. You're actually doing your investors a favor by negotiating this. This is an actual win-win to negotiate. The time it takes you to go from te…”
Auren Hoffman Apr 18, 2021 ▶ 12:42 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: All great opportunities have big, obvious downsides
“Well, my simple heuristic Is that if the opportunity has very few downsides, it's almost certainly not a great opportunity. All great opportunities have very big and very obvious downsides.”
Auren Hoffman Apr 18, 2021 ▶ 2:38 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Companies rarely excel at areas outside their founders' core traits
“They rarely get great at the things that are not the traits of their founders.”
Auren Hoffman Apr 18, 2021 ▶ 4:57 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Assertion Not checkable as stated
Hoffman: Almost every company today has more vendors than employees
“Almost every company today has more vendors than employees.”
Auren Hoffman Apr 18, 2021 ▶ 7:16 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Most smart people mistakenly optimize for the midterm
“Many, most smart people optimized for the midterm. They delay gratification in the short term. They're experts at passing the marshmallow test, but while they think they're optimizing for the longterm, they're actually usually optimizing for the midterm.”
Auren Hoffman Apr 18, 2021 ▶ 7:33 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: The smartest people think 10 days and 30 years out
“Smart people are always thinking 10 years out. The smartest people are always thinking 10 days out and 30 years out.”
Auren Hoffman Apr 18, 2021 ▶ 9:01 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: 10x performers take more management time than average employees
“The better the person, the less time it takes to manage them. That's the obvious thing, but that's only up to a point. The true 10 Xers actually take more time to manage than the average performers.”
Auren Hoffman Apr 18, 2021 ▶ 15:39 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Never take advice from someone over a decade older
“This advice comes with a warning, which is never take advice from somebody who's more than 10 years older than you, and that's probably me.”
Auren Hoffman Apr 18, 2021 ▶ 0:45 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: VCs will fund small TAM businesses if the team can expand adjacently
“VCs will happily invest in businesses with small TAMs if they think the team is good enough to move to an adjacent TAM once they're no longer growing at a hundred percent year over year.”
Auren Hoffman Apr 18, 2021 ▶ 11:46 How to Build a Unicorn in 8 Simple Charts with SafeGraph
Insight
Hoffman: Large companies can only execute one or two things yearly
“Planning is really important at larger companies because larger companies can really only effectively do one or two new things per year.”
Auren Hoffman Apr 18, 2021 ▶ 14:45 How to Build a Unicorn in 8 Simple Charts with SafeGraph

Played on the show (1)

Episodes where a recording of Auren Hoffman was played rather than Auren taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
How to Build a Unicorn in 8 Simple Charts with SafeGraph Apr 18, 2021 16m aired address
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