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Amazon, every mention

201 scenes (said by Guy Raz), the whole family · ← back to Amazon

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every year anyone Guy Raz 470Marc Lore 14Natalie Gordon 13Eric Rukiski 12Reed Hastings 11Randy Hetrick 9Katlin Smith 9Francesca Thompson 9Marina Lido 8Kip Tindell 8

Verbatim, from the transcripts: the passages where Amazon comes up

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Advice Line with Kip Tindell of The Container Store Sep 10, 2026 · 2 mentions

  • ▶ 3:34 Guy Raz Kip, you, you briefly mentioned this idea when you talked about Amazon, right?
  • ▶ 24:54 Guy Raz Um, you know, Amazon could crush them, but the secret of that, that business's success, as you'll hear in the episode, is customer service.

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants Aug 17, 2026 · 1 mention

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company. Jul 27, 2026 · 2 mentions

  • ▶ 2:14 Guy Raz Despite competition from retail giants like Amazon and Walmart, every customer who calls Sweetwater is assigned a dedicated sales engineer.
  • ▶ 57:09 Guy Raz All right, so coming back to Sweetwater, um, during these years, right, e-commerce is taking off, right, like Amazon and Walmart got huge, right, online.

Advice Line with Kenneth Cole Jul 16, 2026 · 1 mention

  • ▶ 13:00 Guy Raz And I think, I would think that right now you probably still want to bias towards just conversion, which is like Amazon searches and you're in Sprouts, so just selling through retailers.

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough Jul 6, 2026 · 2 mentions

  • ▶ 35:40 Guy Raz I want to go back to the ingredients for a sec, because in, in that first year of making it yourself and going, you know, selling it, I mean, were, you were literally going to GNC and buying protein powder and, and, and ordering, you know,… 2 times in the scene

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019) Jun 8, 2026 · 1 mention

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter. May 25, 2026 · 2 mentions

  • ▶ 10:47 Guy Raz And so it's not like now where you can, you can literally go on Amazon now and buy powdered anything, you know, you can get powdered spinach and whatever you want, but I'm thinking 2001, like that's not so easy to get.
  • ▶ 41:47 Guy Raz The idea was, um, and, and this is a time, 2005, 2006, when you could walk into a Whole Foods, it's harder now, because it's, you know, it's owned by Amazon, but it, you could walk in and get the store manager, and they would, you could…

Advice Line: New Offerings, Bigger Markets May 14, 2026 · 2 mentions

  • ▶ 15:17 Guy Raz It's an amazing story of how he left his job as a TV executive, inspired by this new thing called podcasting, and built it into a hugely successful network that was acquired by Amazon.
  • ▶ 24:26 Guy Raz And, and also you start to get, like, if you go through Amazon as well, um,

iRobot: Colin Angle. How The Roomba Became a Household Icon Apr 13, 2026 · 10 mentions

  • ▶ 53:40 Guy Raz And this is going to lead to the, to the Amazon acquisition offer and also why it made sense. 10 times in the scene

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) Mar 30, 2026 · 40 mentions

  • ▶ 1:38 Guy Raz I'm Guy Raz, and on the show today, how Mark Lorre took an idea guaranteed to lose him money selling diapers online, built an e-commerce giant, sold it to Amazon, and then went head-to-head with them by building an even bigger business,… 4 times in the scene
  • ▶ 42:11 Guy Raz Now we're going to get into the chapter of your life where you begin to encounter Amazon. 19 times in the scene
  • ▶ 48:22 Guy Raz So you, you sell it to Amazon. 7 times in the scene
  • ▶ 51:45 Guy Raz When we come back in just a moment, how Mark took the hard lessons he learned from competing against Amazon the first time and decided to launch yet another business, this time with an even bigger e-commerce idea.
  • ▶ 52:20 Guy Raz So Mark is running Quidzy at Amazon, but it's not a super happy period in his life. 9 times in the scene

Advice Line with Hernan Lopez of Wondery Mar 12, 2026 · 3 mentions

  • ▶ 1:20 Guy Raz And soon after, uh, Wondery became the target of, of interest from acquirers and was eventually acquired by Amazon. 2 times in the scene
  • ▶ 17:44 Guy Raz I mean, I would think that, you know, and you know this having worked with Amazon and on like a, a product like this, right?

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company Feb 23, 2026 · 16 mentions

  • ▶ 1:03:18 Guy Raz Um, all right, so you are on the board, and Square is really growing, and then, 2014, Amazon decides to get into this game. 16 times in the scene

Advice Line with Julia Hartz of Eventbrite Feb 12, 2026 · 1 mention

  • ▶ 26:00 Guy Raz You can spend a hundred bucks on Amazon with a mic and, and, you know, and, and headphones, and you can start a podcast and upload it for free, and you can put it on Apple and Spotify.

Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant Feb 9, 2026 · 1 mention

  • ▶ 1:13:33 Guy Raz I mean, over time, you know, there's, we mentioned Hulu, and then Disney gets into this, and HBO, and Paramount and Apple, and Amazon.

Advice Line with Jon Stein of Betterment Feb 5, 2026 · 1 mention

  • ▶ 39:26 Guy Raz I think it's bigger than Amazon when it comes to pet supplies in the U.S.

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon Jan 26, 2026 · 1 mention

  • ▶ 52:18 Guy Raz I know you're going to say that, but if I don't know anything about guitars, I'm like, hey, I can just get this off Amazon for 80 bucks.

Advice Line: Tapping AI as a Resource for Your Business Jan 1, 2026 · 2 mentions

  • ▶ 4:07 Guy Raz Tell me a little bit about, and I'm, and are you mainly selling online and through Amazon and retailers? 2 times in the scene

Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever Dec 22, 2025 · 1 mention

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring Dec 11, 2025 · 1 mention

  • ▶ 1:05 Guy Raz You built the incredible Ring Doorbell, which is now an entire home security system that you sold to Amazon, and now you are back running it.

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry Nov 24, 2025 · 1 mention

  • ▶ 41:44 Guy Raz And I think it's changed now that Amazon owns it, but Whole Foods, like stores, had a lot of autonomy to do that.

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. Nov 3, 2025 · 4 mentions

  • ▶ 2:53 Guy Raz In the early 2000, she landed her first job at Amazon, just as the company was at a critical turning point. 2 times in the scene
  • ▶ 47:35 Guy Raz I, I wonder how you were getting, I mean, the, the sort of the affiliate programs with Amazon and Target and others, that's, you just kind of plug that in, but then you started to work directly with smaller vendors, right, that, that maybe… 2 times in the scene

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand Oct 6, 2025 · 1 mention

  • ▶ 20:43 Guy Raz Like, I'm imagining an Amazon locker today that's digital, and you know, but this is 2013.

Advice Line with Randy Hetrick of TRX Sep 25, 2025 · 1 mention

  • ▶ 6:17 Guy Raz If you were today, I mean, you are doing it right with your new company, but if you were to, to introduce a new product into the market today, what do you think you would do differently in order to break through all the noise and the…

Carlton Calvin: Razor. The wild rise, collapse, and reinvention of a mobile toy empire. Sep 8, 2025 · 4 mentions

  • ▶ 1:04:06 Guy Raz When, when did that start to shift to Amazon and to online? 3 times in the scene
  • ▶ 1:12:45 Guy Raz You can still buy them on Amazon, and you can find the slammers with the scorpions inside on eBay.

Advice Line with Isaac Larian of MGA Entertainment Jul 31, 2025 · 1 mention

  • ▶ 9:05 Guy Raz No, we sell them at, you know, through Amazon and, and at,

WHOOP: Will Ahmed Jul 21, 2025 · 6 mentions

  • ▶ 1:51 Guy Raz Brands like Nike and Under Armour and Amazon and Apple.
  • ▶ 48:34 Guy Raz When we come back in just a moment, Whoop changes its business model, and another massive company enters the wearables market, Amazon.
  • ▶ 53:10 Guy Raz Um, but one, one interesting thing happens that year, which is your approach by Amazon. 3 times in the scene
  • ▶ 57:03 Guy Raz All right, I want to turn back to the Amazon story, because they, they were sort of toying with the idea of investing, and they decided not to, and that goes away, and you know, you keep working on

Advice Line: Scaling Strategies May 22, 2025 · 2 mentions

  • ▶ 34:13 Guy Raz But, um, can't, I mean, is this something that, that could be, like, replicated in China and, and, and sold on Amazon? 2 times in the scene

Whisker/Litter-Robot: Brad Baxter May 5, 2025 · 2 mentions

  • ▶ 30:12 Guy Raz You know, not a lot of people still trusted putting their website, their credit card into a website, and, and Amazon was around. 2 times in the scene

Misfits Market: Abhi Ramesh Mar 31, 2025 · 2 mentions

Skype and Kazaa: Niklas Zennström Mar 17, 2025 · 1 mention

  • ▶ 1:30 Guy Raz In those years, before Spotify and Amazon and Apple Music, if you wanted to listen to a specific song, you had to buy the whole CD at a record store.

Advice Line with Jack Conte of Patreon Jan 16, 2025 · 1 mention

  • ▶ 40:48 Guy Raz We even have a line of toys that we've released this year, and they're all over, you know, shops and Amazon.

Hero Cosmetics: Ju Rhyu and Dwight Lee Dec 30, 2024 · 12 mentions

  • ▶ 39:55 Guy Raz And, and by the way, tell me about launching on Amazon, because there are million, millions of products on Amazon, right? 9 times in the scene
  • ▶ 45:58 Guy Raz Okay, so you, you sell 10,000 units by the end of 20 17 entirely through Amazon, and that really proves out this, that there's something there, and I guess at this point you're, 2 times in the scene
  • ▶ 1:09:58 Guy Raz The acquisition was announced in August of 2022 six hundred thirty million dollar acquisition amazing for a brand that really launched in September of 2017 on Amazon.

Advice Line with Serial Entrepreneur Marc Lore Dec 26, 2024 · 2 mentions

  • ▶ 2:03 Guy Raz Um, you, you ended up getting acquired by Amazon for over half a billion dollars in 2010, which is, which was an amazing, but also I think you had sort of mixed feelings about, about that. 2 times in the scene

The Container Store: Kip and Sharon Tindell Dec 23, 2024 · 2 mentions

  • ▶ 55:12 Guy Raz Like the Container Store probably made that brand, but then they could sell on Amazon. 2 times in the scene

BARK: Matt Meeker Nov 4, 2024 · 2 mentions

  • ▶ 50:44 Guy Raz And, and he, uh, he was a former, I guess, Amazon executive, so he comes in as CEO. 2 times in the scene

Groupon and Descript: Andrew Mason Sep 9, 2024 · 1 mention

  • ▶ 36:19 Guy Raz But did you think at the time, you know, we're the next big tech company.

Advice Line with Jamie Siminoff of Ring Aug 22, 2024 · 2 mentions

  • ▶ 1:46 Guy Raz Yeah, and of course, you pursued that idea, which, which was a bet that would eventually pay off in spades when, when Ring was acquired by Amazon, but there was a lot of, a lot of false starts. 2 times in the scene

Thrive Market: Nick Green Aug 12, 2024 · 1 mention

  • ▶ 52:03 Guy Raz Explore a sale like, you know, Zappos was sold to Amazon, and it's still Zappos.

SmartSweets: Tara Bosch Aug 5, 2024 · 2 mentions

  • ▶ 3:38 Guy Raz And it started by buying gummy bear molds on Amazon.
  • ▶ 12:49 Guy Raz And so, oh, that's a good idea, and, and, but it seems like something you could just buy on Amazon, like, you know, or like, um.

BONUS: Brand Building Live at Cannes Lions Jul 26, 2024 · 3 mentions

  • ▶ 0:54 Guy Raz Our conversation was recorded in front of a live audience at Amazon's stage at Cannes and was supported by Wondery, and it was filled with insights on what it takes to build a world
  • ▶ 13:07 Guy Raz Here's more for my conversation with Jim Stengel, live on the Amazon stage and supported by Wondery at Cannes Lions.
  • ▶ 27:21 Guy Raz And thanks to Amazon and to Wondery for hosting our conversation live at Cannes Lions.

Ouidad hair products: Ouidad Wise Jul 8, 2024 · 1 mention

  • ▶ 35:10 Guy Raz I mean, today you can just get anything from Amazon, but was it hard to find those things?

Advice Line with Randy Goldberg of Bombas Jun 13, 2024 · 1 mention

nutpods: Madeline Haydon May 13, 2024 · 7 mentions

  • ▶ 4:38 Guy Raz Madeline had a really hard time attracting investors, and almost all of her sales were through Amazon.
  • ▶ 44:22 Guy Raz I read a story about how when you decided to really lean into direct-to-consumer, initially through Amazon, really through Amazon, you actually got pushback or some warnings from industry veterans who said, you know, you really got to be… 4 times in the scene
  • ▶ 47:05 Guy Raz So it's 2018, and even though Nutpods has been pretty successful on Amazon, Madeline is still having trouble getting the company to the next level. 2 times in the scene

CrunchLabs: Mark Rober Apr 15, 2024 · 1 mention

  • ▶ 36:51 Guy Raz And, and this was on the, I, I guess we should go into the stories, on the strength of this famous Glitter Bombs video you made, which was designed to take revenge on somebody who stole packages, Amazon packages, from your front door.

Less competition, more creation with Renée Mauborgne Apr 4, 2024 · 3 mentions

  • ▶ 17:24 Guy Raz Netflix, all the fame companies, Netflix, Airbnb, Amazon. 3 times in the scene

“Beaming” people anywhere in the world with David Nussbaum of Proto Mar 28, 2024 · 1 mention

  • ▶ 26:50 Guy Raz I mean, now, you know, you've got the Facebook and Amazon and Google all make screen devices where you can just push a button and, you know, the commercial is always a kid talking to the grandparents.

Primal Kitchen: Mark Sisson Mar 11, 2024 · 1 mention

Sonos: John MacFarlane Feb 19, 2024 · 16 mentions

  • ▶ 1:36 Guy Raz But I always figured it was just a matter of time before Google or Amazon or Apple or Samsung or any other tech giant
  • ▶ 42:25 Guy Raz When we come back in just a moment, what happens to Sonos after Alexa and Siri enter the home speaker market?
  • ▶ 43:12 Guy Raz Amazon launches the Echo, and Sonos is suddenly competing with a bot named Alexa. 6 times in the scene
  • ▶ 43:12 Guy Raz Amazon launches the Echo, and Sonos is suddenly competing with a bot named Alexa. 2 times in the scene
  • ▶ 43:12 Guy Raz Amazon launches the Echo, and Sonos is suddenly competing with a bot named Alexa. 5 times in the scene
  • ▶ 56:09 Guy Raz You know, the Google speaker and the Amazon speaker and the Apple speaker.

Liquid Death: Mike Cessario Jan 22, 2024 · 4 mentions

  • ▶ 53:50 Guy Raz To consumer from like, you were gonna, I don't know, have like a logistics or drop shipping or some kind of third party, you know, logistics team that would sell them directly or you would do it through Amazon or what? 4 times in the scene

Primary: Christina Carbonell and Galyn Bernard Jan 15, 2024 · 2 mentions

  • ▶ 14:05 Guy Raz That year, like, seven or eight months down, down the road, Quincy gets acquired by Amazon. 2 times in the scene

Charging up the electric vehicle market with RJ Scaringe of Rivian Dec 28, 2023 · 1 mention

Shooting for the moon with Steve Altemus of Intuitive Machines Dec 21, 2023 · 1 mention

  • ▶ 12:20 Guy Raz It's fluffy and flavorful, and it's always available on Hero.co and on Amazon.

Wondery: Hernan Lopez Dec 11, 2023 · 3 mentions

  • ▶ 1:40 Guy Raz I'm Guy Raz, and on the show today, how Hernan Lopez saw the early promise of podcasts and left a corporate job to start Wondery, a podcast platform that eventually sold to Amazon for hundreds of millions of dollars. 2 times in the scene
  • ▶ 48:49 Guy Raz When we come back in just a moment, why Hernan says no to a new offer to buy Wondery before saying yes to Amazon, and how his life turns upside down when he's embroiled in a federal bribery case.

Full body preventive health care with Andrew Lacy of Prenuvo Dec 7, 2023 · 1 mention

  • ▶ 11:43 Guy Raz It's fluffy and flavorful, and it's always available on Hero.co and on Amazon.

Everlane: Michael Preysman Nov 20, 2023 · 1 mention

  • ▶ 1:01:14 Guy Raz But, but as you focused on growth, um, the, the returns, you also had to compete against Uniqlo, and, and, you know, even Amazon was getting into apparel.

When a robot cooks your lunch with Steve Ells of Chipotle and Kernel Nov 9, 2023 · 1 mention

  • ▶ 33:39 Guy Raz Like, we order stuff through Amazon, or we get our food delivered through DoorDash, and, you know, it just kind of happens.

Yasso: Amanda Klane and Drew Harrington Sep 25, 2023 · 1 mention

  • ▶ 11:54 Guy Raz Even Amazon wasn't what it's like now in terms of, um, B to C.

Electrifying aviation with Kyle Clark of BETA Technologies Aug 24, 2023 · 2 mentions

  • ▶ 24:21 Guy Raz It seems like now the model is to really work with transport and delivery companies down the road like UPS and Federal Express and Amazon. 2 times in the scene

Solo Stove: Spencer and Jeff Jan Aug 14, 2023 · 8 mentions

  • ▶ 2:13 Guy Raz Spencer and Jeff tapped into Amazon's direct selling platform back in
  • ▶ 17:17 Guy Raz So, meantime, I mean, so you've got this website going, but, but Amazon is, 4 times in the scene
  • ▶ 23:29 Guy Raz Sell those on Amazon.
  • ▶ 44:32 Guy Raz I know they were all patented and you filed, you know, you got your patents and it was trademarked and everything, but, um, I'm surprised that there weren't copycats or were there copycats popping up on Amazon? 2 times in the scene

Delivering the future in drones with Keller Rinaudo Cliffton of Zipline Jul 13, 2023 · 3 mentions

  • ▶ 27:59 Guy Raz Obviously, Amazon, you know, sort of famously, Jeff Bezos went on 60 Minutes a couple years ago to talk about this idea, this dream of delivering packages via drones, right? 2 times in the scene
  • ▶ 33:06 Guy Raz I mean, Walmart or, you know, Amazon or whatever.

Spikeball: Chris Ruder Jun 19, 2023 · 1 mention

  • ▶ 1:01:46 Guy Raz And let me ask you about the marketplace for RoundNet, because if you go to Amazon and you type in spike ball, understandably, there's going to be a bunch of competitors, um, and they look pretty similar, you know, and, and, and they're,…

Twilio: Jeff Lawson Apr 3, 2023 · 9 mentions

  • ▶ 34:26 Guy Raz So, so naturally you go to work for Amazon. 6 times in the scene
  • ▶ 34:34 Guy Raz Um, and presumably you moved to Seattle and, and, and you go, I think you went to work for what at the time was a new division, which was AWS, Amazon Web Services, um, which obviously now is, I think this is our biggest engine of revenue. 2 times in the scene
  • ▶ 37:49 Guy Raz Now you'd worked at AWS.

HIBT Lab! Boom Supersonic: Blake Scholl Feb 23, 2023 · 4 mentions

  • ▶ 1:17 Guy Raz As a teenager, that fascination gave way to an interest in computers and other technologies, leading to an early career as a software engineer at Amazon.
  • ▶ 2:23 Guy Raz So you ended up, um, working at Amazon for five years, um, and, and left in 2006 to go to a startup called Pelago, which I guess was like a kind of early social media mobile app. 3 times in the scene

Osprey Packs: Mike Pfotenhauer Feb 20, 2023 · 1 mention

  • ▶ 49:22 Guy Raz In your industry, but it's, it's pretty easy to copy it, too, and to get away with it, and there's, I mean, there are plenty of products, probably, that if I went on Amazon today, that really are trying to look like Osprey, or, and, and…

Complexly: Hank and John Green Jan 16, 2023 · 1 mention

  • ▶ 0:33 Guy Raz It's always free and available one week early on the Amazon Music app or by subscribing to Wondery Plus.
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