Emily Weiss
Founder and Executive Chairwoman, Glossier. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutive@emilywweiss ↗glossier.com ↗Wikipedia ↗Instagram ↗
Emily Weiss launched the beauty website Into the Gloss in 2010 while working at Vogue, which led her to found cosmetics and skincare company Glossier in 2014. She led Glossier as CEO through global growth before transitioning to Executive Chairwoman in 2022.
2shows
2appearances
32statements
5resolved
2supported
2contradicted
40%fully supported
13said about them ↓ Everything Emily Weiss said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Weiss: Retail-first beauty brands design for shelf space, not consumer needs
“Beauty brands build products and clients for the needs of, you know, Macy's and, you know, Sephora and Ulta and CVS, and those are shelf space needs and seasonality needs and margin needs and all of these different needs that have nothing to do with you as the…”
Emily Weiss: Direct-to-consumer is not a customer value proposition by itself
“She doesn't care that she's getting it like directly from us. That's not like the value proposition. Like maybe she even wants to just go get it right, you know, at Sephora like the next day. But what is, you know, really interesting about how we're reinventin…”
Emily Weiss: Glossier could 4x revenue in Sephora but rejects wholesale
“We could put ourselves in a Sephora, you know, tomorrow and probably, like,
Forex revenue,
Like but I, I don't know that that would really help us achieve the long-term impact we want in women's lives.”
Weiss: Only 4% of Venture Capital Deals Went to Female CEOs
“Four percent of venture capital deals last year went to female CEOs. So four out of a hundred deals went to women.”
Emily Weiss: Beauty is not zero-sum because no single brand meets all needs
“Well, it's interesting because beauty is not that competitive in my mind because how many different brands are we all using every day? Like how many different lip products do I have in my purse right now? You don't want to know from like all, all different bra…”
Emily Weiss: In marketing, prior experience rarely indicates future success
“Especially in fields like marketing, you know, it's changing so much that experience is, you know, sometimes not even the most important indicator of success.”
Weiss: Beauty drives magazine ad revenue despite minimal editorial coverage
“Beauty is kind of like this, Ugly stepsister to fashion in, in magazines and in media. It's really funny because all of the ad revenue or most, a lot of it comes from beauty in these magazines. But if you think about it, like, if you're reading an issue of a f…”
Weiss: Everyday peers drive consumer influence more than celebrities
“Some of our most popular features, like, they're not celebrities, you know. Like, we're in this celebrity culture, and we hear how much, you know, influence, influencers have, and yet, like, If we all really take a moment to think about, like, who's the last p…”
Weiss: Women face a double bind between lazy and frivolous beauty standards
“It's so hard for women to be the right level of maintenance. If you're too low maintenance, then you're lazy. You know, there's this stigma of, like, the person who, like, isn't doing enough, and yet if you're wearing a lot of makeup or you're, like, look like…”
Weiss: 50% of Sephora Shoppers Use Their iPhones In-Store
“50% of people who go into a Sephora take out their iPhones.”
Weiss: High-coverage 50-shade foundations are almost impossible to sell online
“If we had, you know, A super high coverage foundation product, then that would require us to make, you know, 50 shades, or something, or 55 shades, or something like that, which would be almost, like, impossible to sell online.”
Weiss: Beauty brands sell to conglomerates primarily for retail distribution
“And typically when you sell to a larger conglomerate, it's because you need more distribution. Because the benefit of having, you know, being a L'Oreal or an Estee Lauder company or something like that is that they have the This vast network of retailers.”
Emily Weiss: Glossier blends editorial judgment with crowdsourced customer feedback
“Like, we don't one for one crowdsource. We don't say, like, you know, tell us exactly what to make, and we'll shade match it, and we'll send it to you. We really kind of combine our editorial background as beauty editors with you know, hearing, you know, 30% o…”
Emily Weiss: Next-gen CPG companies will require two-way customer relationships
“The relationship to the customer in terms of creating brands, I think, is going to be beyond just Glossier and Beauty, like, something that most of the great next generation, like, you know, CPG companies are going to be built around this notion of, like, this…”
Emily Weiss: Glossier was accidentally profitable for a few months in 2016
“We were actually, like, accidentally profitable a couple months last, last year, which was, like, cool to see.”
Emily Weiss: Glossier achieved 600% growth two years in a row
“We've had 600% growth in the last 12 months, 600% growth the year before that”
Emily Weiss: 79% of Glossier's growth came from peer-to-peer recommendations
“79% of our growth last year was all based on peer-to-peer recommendations, so it's not through paid it's not through, like, an acquisition, you know, machine, it's just been through women telling each other how much they love our products”
Emily Weiss: Physical retail must prioritize hospitality over sales per square foot
“I think it should be more, it's much more experiential, and so I think more about hospitality than I do about, like, you know, sales per square foot.”
Weiss: Work experience depends on your direct boss, not the company
“I think it's all about, it's kind of like anywhere, it all depends who your boss is. Like, it doesn't matter what company you're at, it's like, isn't there that, I just heard from someone that your personality is a result of the, like, three or five people who…”
Weiss: Into the Gloss launched for under $1,000
“Literally, I mean, I'm going to contradict myself, because I'm sure in another interview I've said, like, 900 or 700 or, like, eight 50, but... Under a thousand dollars. Yeah, because The website part was not expensive. Right. The money literally was just for …”
Weiss: Global Beauty Market Will Reach $750B in Six Years
“Beauty is a huge industry. It's a four hundred and fifty billion dollar global market. It's going to be seven hundred and fifty billion in six years.”
Weiss: Only 6% of venture capitalists are women
“Six percent of venture capitalists are women, and hopefully that will go up.”
Glossier hosts 1,000 top customers in a Slack channel exchanging 10k weekly messages
“We've put a thousand of our top customers in a Slack channel who exchange over 10,000 messages a week.”
Glossier hired early Instagram engineers to build its digital platform
“So, we actually just hired the person who built DMs and camera at Instagram, and then we also made another hire of the guy who was employee nine at Instagram who's an amazing product designer, digital product designer, because we're spending a lot of time thin…”
The other half of the tape: Emily Weiss's own voice is left out of every number here. Other people bring the name up 12 times in 4 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Laura Behrens Wu 6Guy Raz 6
Statements about Emily Weiss, by other people (1)
Every mention by year
tap a year for its mentions
the Y Combinator Startup Podcast 6
How I Built This 6
2020 4 mentions in 1 episode
2019 1 mention in 1 episode
2018 1 mention in 1 episode
2017 6 mentions in 1 episode
One line per show, most statements first. The link opens Emily's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Founder and Executive Chairwoman, Glossier | 1 | 19 | 50% 2/4 | full record on How I Built This → |
| Y COMBINATORLEDGER | Founder and Executive Chairwoman, Glossier | 1 | 13 | 0% 0/1 | full record on the Y Combinator Startup Podcast → |