Weiss: Beauty brands sell to conglomerates primarily for retail distribution
Emily Weiss · Live Episode! Glossier: Emily Weiss · Nov 26, 2018 · at 44:27
Glossier founder Emily Weiss explains why direct-to-consumer digital brands have less incentive to sell to legacy beauty conglomerates like L'Oréal or Estée Lauder.
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“And typically when you sell to a larger conglomerate, it's because you need more distribution. Because the benefit of having, you know, being a L'Oreal or an Estee Lauder company or something like that is that they have the This vast network of retailers.”
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