L'Oreal

14 statements across 11 episodes · 1 bullish · 5 bearish · 9 people on the record · first statement Jun 12, 2017 by Lisa Price · across every show →

Everything said about L'Oreal, oldest first

Jun 12, 2017 neutral
Insight
Price: Lack of Generational Wealth Drove Backlash to Carol's Daughter Sale
“I realize that as a group of people within this world, African American people, historically, we have less experience with generational wealth. We may be successful in certain areas, we may have become rich recently, but we don't really know what generational …”
Lisa Price Jun 12, 2017 ▶ 33:30 Carol's Daughter: Lisa Price
Nov 26, 2018 neutral
Insight
Weiss: Beauty brands sell to conglomerates primarily for retail distribution
“And typically when you sell to a larger conglomerate, it's because you need more distribution. Because the benefit of having, you know, being a L'Oreal or an Estee Lauder company or something like that is that they have the This vast network of retailers.”
Emily Weiss Nov 26, 2018 ▶ 44:27 Live Episode! Glossier: Emily Weiss
Dec 20, 2018
Assertion Partly supported
Price: Carol's Daughter had about 42 employees when acquired by L'Oréal
“By the time we were acquired by L'Oreal, we had about 42 employees.”
Lisa Price Dec 20, 2018 ▶ 8:26 Lisa Price Of Carol's Daughter At The HIBT Summit
Dec 20, 2018
Insight
Big acquirers buy profitable businesses with strong margins, not struggling ones
“A lot of people think that you know, you're not doing so well, so they pick you up for a song, and it doesn't work that way. You have to be profitable, you have to be doing well, you have to have good profit margins, and they have to see growth coming from you…”
Lisa Price Dec 20, 2018 ▶ 16:42 Lisa Price Of Carol's Daughter At The HIBT Summit
Jul 13, 2020 negative
Assertion Partly supported
L'Oréal Pulled Shu Uemura Out of the U.S. Market
“Shuyu Amora, which was owned by L'Oreal, had been pulled out of the market and shut down.”
Vicky Tsai Jul 13, 2020 ▶ 41:11 Tatcha: Vicky Tsai
Oct 5, 2020 negative
Opinion
Constantine: L'Oréal was the arch-enemy of cruelty-free cosmetics
“L'Oreal had always been the arch enemy because of testing on animals. They represented those who wished to test, body shop represented those that didn't wish to test.”
Mark Constantine Oct 5, 2020 ▶ 1:08:21 Lush Cosmetics: Mark Constantine
Nov 23, 2020 negative
Assertion Partly supported
Butler: Major beauty giants monopolized US lipstick mold manufacturing in 2012
“Most companies, like the huge companies, the L'Oreal's of the world, they pretty much had a monopoly on the molds market. So there was, from my understanding, and this is in 2012, there were only a couple of suppliers in the U.S. Who made molds, and the bigges…”
Melissa Butler Nov 23, 2020 ▶ 26:55 The Lip Bar: Melissa Butler
Oct 24, 2022 positive
Insight
Marla Beck: Conglomerate acquisitions of indie brands created barriers protecting Bluemercury
“All of these independent brands were purchased by L'Oreal, by Estee Lauder, and Shiseido. So, overnight, we were then in business with the big companies, and that did two things for us. It provided a wall around us for new entrants, because the indie brands di…”
Marla Beck Oct 24, 2022 ▶ 52:04 Bluemercury: Marla and Barry Beck
Jul 3, 2023
Assertion Supported
Major cosmetic brands held a monopoly on U.S. lipstick molds in 2012
“So, most companies, like the huge companies, the L'Oreal's of the world, they pretty much had a monopoly on the molds market. So there was, from my understanding, and this is in 2012, there were only a couple of suppliers in the U.S. Who made molds, and the bi…”
Melissa Butler Jul 3, 2023 ▶ 26:32 The Lip Bar (TLB): Melissa Butler (2020)
Jul 8, 2024
Assertion Partly supported
Wise: L'Oréal, Unilever, and Bumble and Bumble sought curl partnerships
“And then hair companies started coming after me and L'Oreal wanted me to work with them with their Garnier line and Bumble and Bumble were there. And then all of a sudden a lot of companies, Unilever I worked with. To help out with their product line in Latin …”
Ouidad Wise Jul 8, 2024 ▶ 46:47 Ouidad hair products: Ouidad Wise
Mar 13, 2025
Insight
Hyman: Beauty Companies Profit on Repeat Purchases, Not Initial Trials
“Yeah, one of the secrets of beauty is that you make your money in the repeat. You don't actually make as much of your money in the first time trial, and so the big three in beauty, LVMH, L'Oreal, and Estee Lauder, win on creating products that have enough love…”
Jenn Hyman Mar 13, 2025 ▶ 26:19 Advice Line with Jenn Hyman of Rent The Runway
Jun 29, 2026 negative
Assertion Supported
Retail makeup shelf space was locked up by five conglomerates, says Shamah
“That was the problem in the early days, that you had a few incumbents that owned a bunch of brands and controlled all the space at retail. So you had L'Oreal, which was L'Oreal and Maybelline. You had P and G, which owned cover girl at the time. So there was n…”
Joey Shamah Jun 29, 2026 ▶ 14:02 e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
Jun 29, 2026 negative
Assertion Not checkable as stated
Failed premium drugstore lines from Revlon and L'Oreal enabled e.l.f.'s retail expansion
“Revlon launched a brand called Vital Radiance. Now you probably don't remember, ever heard of it. And L'Oreal launched a brand called Hip to compete with Mac. And the major premise of both those brands was we are going to sell more expensive cosmetics in the d…”
Joey Shamah Jun 29, 2026 ▶ 52:23 e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
Jun 29, 2026 neutral
Assertion Not checkable as stated
L'Oreal offered $225 million to acquire e.l.f. Cosmetics in 2013
“L'Oreal came through with the best offer. They offered us about two hundred and twenty five million dollars for the whole company, and we were very excited at that point, and we were ready to sign, and now this is lock, stock, and barrel.”
Joey Shamah Jun 29, 2026 ▶ 1:01:50 e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
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