Weiss: Everyday peers drive consumer influence more than celebrities
Emily Weiss · Live Episode! Glossier: Emily Weiss · Nov 26, 2018 · at 20:07
Glossier founder Emily Weiss explains the core philosophy behind Into the Gloss and the democratization of consumer influence in the beauty industry.
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“Some of our most popular features, like, they're not celebrities, you know. Like, we're in this celebrity culture, and we hear how much, you know, influence, influencers have, and yet, like, If we all really take a moment to think about, like, who's the last person who told us where to eat, or, like, you liked their outfit, and, you know, you saw, it's like, they're probably not the biggest celebrity. It's probably someone who, like, a friend from college that you follow on Instagram, or, you know, someone you work with. And I think that democratization of expertise, and around, not just expertise, the democratization of influence, just, like, the power of the, Individual to influence another individual is something that's fascinating”
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