Glossier founder Emily Weiss reflects on interviewing women about their personal beauty routines and the cultural stigmas surrounding female appearance.
Insight
Weiss: Retail-first beauty brands design for shelf space, not consumer needs
“Beauty brands build products and clients for the needs of, you know, Macy's and, you know, Sephora and Ulta and CVS, and those are shelf space needs and seasonality needs and margin needs and all of these different needs that have nothing to do with you as the…”
Assertion Partly supported
Weiss: Only 4% of Venture Capital Deals Went to Female CEOs
“Four percent of venture capital deals last year went to female CEOs. So four out of a hundred deals went to women.”
Insight
Emily Weiss: Beauty is not zero-sum because no single brand meets all needs
“Well, it's interesting because beauty is not that competitive in my mind because how many different brands are we all using every day? Like how many different lip products do I have in my purse right now? You don't want to know from like all, all different bra…”
Assertion Not checkable as stated
Weiss: Beauty drives magazine ad revenue despite minimal editorial coverage
“Beauty is kind of like this, Ugly stepsister to fashion in, in magazines and in media. It's really funny because all of the ad revenue or most, a lot of it comes from beauty in these magazines. But if you think about it, like, if you're reading an issue of a f…”
Insight
Weiss: Everyday peers drive consumer influence more than celebrities
“Some of our most popular features, like, they're not celebrities, you know. Like, we're in this celebrity culture, and we hear how much, you know, influence, influencers have, and yet, like, If we all really take a moment to think about, like, who's the last p…”
Assertion Not checkable as stated
Weiss: 50% of Sephora Shoppers Use Their iPhones In-Store
“50% of people who go into a Sephora take out their iPhones.”