Weiss: Retail-first beauty brands design for shelf space, not consumer needs
Emily Weiss · Live Episode! Glossier: Emily Weiss · Nov 26, 2018 · at 26:26
Emily Weiss explains the market inefficiency that led her to launch direct-to-consumer brand Glossier.
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“Beauty brands build products and clients for the needs of, you know, Macy's and, you know, Sephora and Ulta and CVS, and those are shelf space needs and seasonality needs and margin needs and all of these different needs that have nothing to do with you as the customer. So that results in this kind of subpar, like, product experience and kind of brand relationship.”
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