beauty brands
4 statements across 4 episodes · 1 bullish · 3 bearish · 4 people on the record · first statement Nov 26, 2018 by Emily Weiss · across every show →
Everything said about beauty brands, oldest first
Nov 26, 2018 negative
Weiss: Retail-first beauty brands design for shelf space, not consumer needs
“Beauty brands build products and clients for the needs of, you know, Macy's and, you know, Sephora and Ulta and CVS, and those are shelf space needs and seasonality needs and margin needs and all of these different needs that have nothing to do with you as the…”
Mar 16, 2020 negative
Jul 9, 2020 negative
Sep 26, 2024 positive
Tatcha Used Client Advocates Over Broad Sampling and Celebrity Gifting
“We didn't do broad sampling the way that most beauty brands do. And we also did not do heavy celebrity sampling the way that most beauty brands do. Instead, we thought about how to turn our best clients into advocates and ambassadors for us because we found th…”