Switching Costs

topic on 9 shows · 17 statements across 17 episodes

More or Less BG2 Pod American Optimist Lenny's Podcast A Product Market Fit Show Capital Allocators Big Technology TBPN 20VC

17 statements about Switching Costs, every show

AI model leads are insecure because switching costs are too low
“What matters is that no lead is secure. And projections don't mean anything, right? And so I think that's the real story is it's too easy to switch. Leads don't matter. It's going to be impossible to financially price any of this stuff.”
Sam Lessin Aug 21, 2026 ▶ 30:44 OpenAI Can’t Hold a Lead, Stripe Buys OpenRouter & AI Hits a Wall · More or Less Podcast
Dorsey: High Customer Switching Costs Cut Both Ways by Impeding Acquisition
“Switching costs can cut both ways, because if you have high customer switching costs, then probably your competitors do too. It's hard to get people to switch. You have trouble growing in the high switching cost industries a lot of times.”
Pat Dorsey Jul 6, 2026 ▶ 15:27 Moat Investing Nuances – Pat Dorsey (EP.509)
BIG TECHNOLOGY Prediction Not checkable as stated
Cherny: AI Agents Will Destroy Switching Costs as a Software Moat
“Some modes get less important, and this is, for example, switching costs, because if you want to switch from vendor A to vendor B, you can, you know, you can just ask Quad to do that, and Quad is going to get better and better over time at it.”
Boris Cherny May 20, 2026 ▶ 46:59 Claude Code Head Boris Cherny: Insane Growth, Tokenmaxxing, AI Agents' Next Frontier
Melas-Kyriazi: AI Has Eradicated Traditional SaaS Switching Cost Moats
“Because of AI, that's changing. It's cheaper for competitors to build software. It's cheaper for people to vibe code their own software. And it's also easier to migrate data because of AI agents. So I think switching costs have gone down. And so I think it's r…”
John Milles-Kiriazzi Apr 17, 2026 ▶ 25:25 How AI Agents are Changing Investing · Joe Lonsdale
20VC Prediction Not checkable as stated
Rajaram: B2B software switching costs will drop to zero within two years
“I think switching costs is less going to go to essentially zero because over the next one or two years, ability to port data, your data as a business or consumer from any ecosystem to another ecosystem is going to be very easy.”
Gokul Rajaram Mar 16, 2026 ▶ 15:48 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Cannon-Brookes: Fast-growing businesses cannot possess high switching costs immediately
“You cannot build a business fast that has high switching costs.”
Mike Cannon-Brookes Oct 13, 2025 ▶ 38:40 Atlassian CEO, Mike Cannon-Brookes on Why Everything is Overvalued & Are We in an AI Bubble · 20VC with Harry Stebbings
BG2 Opinion
Gurley: OpenAI's moat will be user lock-in, not frontier AI capabilities
“I would continue to believe that OpenAI's most likely chance to long-term success comes from switching cost and lock-in more than it will come from staying on the edge of the model race.”
Bill Gurley Jul 31, 2025 ▶ 43:01 China Open-Source, Compute Arms Race, Reordering Global Trade | BG2 w/ Bill Gurley and Brad Gerstner · Bg2 Pod
CAPITAL ALLOCATORS Prediction Not checkable as stated
Whelan: Software switching costs will fall, making data architecture paramount
“What's most important actually is your data and your data architecture, because the switching costs are going to be Going down, down, and down.”
Casey Whalen Jun 30, 2025 ▶ 44:13 Friends Reunion 3 – Five Allocators Riff on Investing (EP.454)
20VC Insight
Mohan: AI model providers shouldn't over-invest in switching costs early
“In a category that is evolving so quickly, And when the models are improving so quickly, it is actually bad for them to over invest in ways in which they can increase switching costs. That doesn't make sense because let's suppose they did do that, but they mis…”
Varun Mohan Jun 2, 2025 ▶ 49:55 Windsurf CEO & Co-Founder, Varun Mohan: AI's Biggest Acquisition to Date! · 20VC with Harry Stebbings
TBPN Insight
Lessin: AI drives software switching costs to zero, destroying value
“I think the whole point of AI is the switching cost for almost all this stuff goes to zero, right? And because switching cost is zero, there's just no value.”
Sam Lessin Mar 17, 2025 ▶ 26:21 The GREAT VC AI DEBATE between Slow Ventures and Greylock Partners.
BG2 Insight
Gerstner: AI memory dramatically increases consumer switching costs
“If you get memory, the switching costs explode.”
Brad Gerstner Mar 2, 2025 ▶ 26:03 Grok 3, AI Memory & Voice, China, DOGE, Public Market Pull Back | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
BG2 Insight
Gurley: Integrated personal data creates insurmountable switching costs for AI assistants
“If I have an AI partner where I can simply say, who did I send that email to? Like, that's really, really powerful. And I think the switching costs are insurmountable if someone gets to that place first.”
Bill Gurley Sep 25, 2024 ▶ 26:46 Ep16. Nuclear Update, AI Fast & Furious, State of VC | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Ellis: PMF survey scores reflect both product utility and switching costs
“So sort of switching costs, I think can factor in there. So it's a function of both switching costs and utility of the product.”
Sean Ellis Sep 5, 2024 ▶ 22:13 The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
BG2 Opinion
Gurley: Developer Switching Costs Between LLMs Are Extremely Low
“Today the switching costs based on every developer I've talked to are we mentioned this before, but about as low as you could possibly imagine. And if you're just using big context windows and not doing fine tuning, then you're just not, you can bounce from on…”
Bill Gurley Apr 4, 2024 ▶ 1:06:24 Ep6. AI Demand / Supply - Models, Agents, the $2T Compute Build Out, Need for More Nuclear & More · Bg2 Pod
BG2 Opinion
Gurley: LLM switching costs are remarkably low at 2 out of 100
“Today, you know, as it stands, I would say if you were to rate these LLMs on their switching cost with zero maybe being none and a hundred being perfect, I'd say they're at two. Like, it's remarkably low”
Bill Gurley Mar 21, 2024 ▶ 1:21:35 Ep5. Stock Comp, AI Cold War, Valuations for LLM | BG2 with Bill Gurley, Brad Gerstner, & Bob Mylod · Bg2 Pod
BG2 Insight
Gurley: AI memory systems create massive switching costs and lock-in
“One thing that drives durability, going back to our competitive advantage period, is switching costs. If I start relying on one of these things as my memory, and I don't have a way to pull that out and jump to something else, I'm stuck. Like, I am hook, lock, …”
Bill Gurley Feb 22, 2024 ▶ 37:00 BG2 w/ Bill Gurley & Brad Gerstner | NVDA, Chips, AI Compute Build Out, AI Impact on Big Tech | E03 · Bg2 Pod
Kravshik: Customers buy new products out of frustration, not incremental improvement
“People don't buy new products because something is slightly better. People buy new products because they're pissed off at their current product.”
Michael Kravshik Apr 3, 2023 ▶ 29:46 Michael Kravshik, Founder of LumiQ | How to Pivot to Product Market Fit · PMF Show

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