Kravshik: Customers buy new products out of frustration, not incremental improvement
Michael Kravshik · Michael Kravshik, Founder of LumiQ | How to Pivot to Product Market Fit · PMF Show · Apr 3, 2023 · at 29:46
Michael Kravshik, founder and CEO of LumiQ, discusses customer discovery and why identifying deep user pain points is critical for startup adoption.
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“People don't buy new products because something is slightly better. People buy new products because they're pissed off at their current product.”
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