Kravshik: Most CPAs Know What They Don't Want, Not What They Want
Michael Kravshik · Michael Kravshik, Founder of LumiQ | How to Pivot to Product Market Fit · PMF Show · Apr 3, 2023 · at 6:53
Michael Kravshik, founder of LumiQ, shares findings from conducting customer discovery interviews with CPAs while developing an accounting recruitment marketplace.
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“And I'd say the biggest insight that we came to in accounting through this process of Interviewing tons and tons of CPAs was that most of them didn't know what they wanted, but they did know what they didn't want.”
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