switching costs

also referred to as: switching cost

6 statements across 6 episodes · 2 bullish · 2 bearish · 2 people on the record · first statement Feb 22, 2024 by Bill Gurley · across every show →

Everything said about switching costs, oldest first

Feb 22, 2024 positive
Insight
Gurley: AI memory systems create massive switching costs and lock-in
“One thing that drives durability, going back to our competitive advantage period, is switching costs. If I start relying on one of these things as my memory, and I don't have a way to pull that out and jump to something else, I'm stuck. Like, I am hook, lock, …”
Bill Gurley Feb 22, 2024 ▶ 37:00 BG2 w/ Bill Gurley & Brad Gerstner | NVDA, Chips, AI Compute Build Out, AI Impact on Big Tech | E03 · Bg2 Pod
Mar 21, 2024 bearish
Opinion
Gurley: LLM switching costs are remarkably low at 2 out of 100
“Today, you know, as it stands, I would say if you were to rate these LLMs on their switching cost with zero maybe being none and a hundred being perfect, I'd say they're at two. Like, it's remarkably low”
Bill Gurley Mar 21, 2024 ▶ 1:21:35 Ep5. Stock Comp, AI Cold War, Valuations for LLM | BG2 with Bill Gurley, Brad Gerstner, & Bob Mylod · Bg2 Pod
Apr 4, 2024 bearish
Opinion
Gurley: Developer Switching Costs Between LLMs Are Extremely Low
“Today the switching costs based on every developer I've talked to are we mentioned this before, but about as low as you could possibly imagine. And if you're just using big context windows and not doing fine tuning, then you're just not, you can bounce from on…”
Bill Gurley Apr 4, 2024 ▶ 1:06:24 Ep6. AI Demand / Supply - Models, Agents, the $2T Compute Build Out, Need for More Nuclear & More · Bg2 Pod
Sep 25, 2024 bullish
Insight
Gurley: Integrated personal data creates insurmountable switching costs for AI assistants
“If I have an AI partner where I can simply say, who did I send that email to? Like, that's really, really powerful. And I think the switching costs are insurmountable if someone gets to that place first.”
Bill Gurley Sep 25, 2024 ▶ 26:46 Ep16. Nuclear Update, AI Fast & Furious, State of VC | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Mar 2, 2025
Insight
Gerstner: AI memory dramatically increases consumer switching costs
“If you get memory, the switching costs explode.”
Brad Gerstner Mar 2, 2025 ▶ 26:03 Grok 3, AI Memory & Voice, China, DOGE, Public Market Pull Back | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Jul 31, 2025 neutral
Opinion
Gurley: OpenAI's moat will be user lock-in, not frontier AI capabilities
“I would continue to believe that OpenAI's most likely chance to long-term success comes from switching cost and lock-in more than it will come from staying on the edge of the model race.”
Bill Gurley Jul 31, 2025 ▶ 43:01 China Open-Source, Compute Arms Race, Reordering Global Trade | BG2 w/ Bill Gurley and Brad Gerstner · Bg2 Pod
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