Stories

“I tend to think those stories are more important than traditional data.”

“The Stanford researcher found that people remember stories, 22% more than statistics alone.”

“Stories are very good at creating symbols which represent some sort of transcendental belief that people participate in, in, in the sense that everyone has an ultimate concern, something that they're in absolute ways concerned about.”

“He said, stories are either desires fulfilled or anxieties purged. I think he's right.”

“You know, certainly in Instagram, there's been a big shift over the years of sharing into public, very large broadcast posts and feed into these more lightweight formats, like stories and DM, actually private sharing as well.”

“In many ways, the AI version of Google and stories and reels, they're all kind of similar in that they're new formats in the world that people are expecting and wanting more of. And by adding them, It becomes complimentary, not replacement. And in both cases, …”

“The one thing that we didn't anticipate was that Instagram would actually perfectly copy stories, like carbon copy it, because in the past they had sort of tried different rifts on our products, like they would take the core idea, but then try to make it bette…”

“Stories as initially launched by Snap in the Snapchat app was a separate tab with a list of your friends who had published stories. It was literally like a table, like a list. ... So when Instagram copied quote unquote stories and launched stories, they launch…”

“Now everybody does that. Now it's like obvious. It's the new best practice. It was a complete innovation at that time.”

“If you take out all the text, there are more photos and videos shared in DMs than there are shared in stories. And there's way more shared in stories than there is in feed.”

“All of the growth has been in, in stories and in DMs over the last five years or so. And to the degree there is growth in feed, it's all in video, it's not in photos in a lot of ways.”

“And with stories, you know, what we were hearing from the community was they wanted a way to send a snap to everyone. They wanted it to be easier for them to go. Take a snap. Tap everybody on the send to list and blast it off. Now we recognize that if we did t…”

“People consume with their emotions, and when you create stories, it's able to get people involved emotionally. And that's what you want. That's what you gets people to actually care about what you're doing.”

“Language is as a means for communication. But it's also a means for miscommunication because there's all kinds of ambiguity in the words that we use and people use the same words and mean different things and then believe that they mean the same thing and can …”

“Snap invents stories, and it turns out that stories are basically a new content type. They're what we call a new primitive, and so you can add them to all sorts of other things.”

“And with that one insight, starting from first principles, thinking about how people interact with each other, he has changed the course of all social networks, because you can't find, you know, whether it's Twitter, or LinkedIn, or, you know, obviously, Whats…”

“Stories on Instagram, the culture of Instagram is still, look at how great my life is. You know, it's still highlight real type, you know, use case and culture, and that then propagates into stories.”

“Whereas a story is like a new type of content that you can create that could then be presented inside Snapchat, or then of course copied and presented inside Instagram. And then of course inside every fucking thing. So I think LinkedIn does have stories. There…”

“Stories are a technology for transmitting cause and effect relationships within communities and through the generations.”

“Stories have grown 842% in terms of the amount of content posted and consumed in the last two years.”