Short Form Video

“The algorithms right now are prioritizing yapping. Why are they prioritizing yapping? They are prioritizing it because they are seeing AI slot move into the timeline and people are getting tired of that. People don't want that, right?”

“Most of the audience won't click and see the whole episode and everything, but there's still value. Okay. They watched a minute and a half of your content. They kind of recognize you and slowly over time, that's basically how you build your brand and your expe…”

“After all, the gaming's competition is not other gaming. Gaming's competition is short form video.”

“First of all, like I think short form video is the bread and butter of the internet. It is the top of funnel for all attention.”

“The way to get there is by posting volume. Volume negates luck, right? So you need to be posting as much as possible, and when you get a video that pops off, recreate that concept.”

“By the way, there's only, like, a hundred hooks that exist. In short form videos. Especially for SaaS.”

“For high ticket stuff, like short form video is never going to sell a high ticket thing. I don't know why people even try. Like, that is the wrong thing to be doing. Like, if you're trying to sell something that's three to five, you know, five, 10 grand plus a…”

“Look, we pay very little money for the amount of views that we get, and different companies, like, they're paying literally millions of dollars for Super Bowl ads when you can get the same quality and quantity of views. 20,000 dollars.”

“If you have somebody that you know creates good content that's getting similar views, like let's say, MengMingduck has 300 K followers, and then there's like, MengMingBear over here that has 20 K followers, and they both have similar views, you know, like you …”

“I, like, basically don't even, like, Acknowledge short views anymore. It's all about long views in terms of affinity. So if there's a lot of long views, it means that there's a lot of trust here.”

“What happened with Be Real in my estimation is that they did capture that why now of the authenticity But they could never earn the right to enough minutes for a consumer because the consumer was then having, you know, the dopamine hits of, you know, the most …”

“The next one is one of the best ways to stand out as a startup. The short form video is to sell people on your story versus your product.”

“The space we were operating in, short form video, is a very challenging category to be in, right? You don't control the views. You don't control the audience. And you're built atop these layers of social media platforms. So it's very hard to have A sustainable…”

“Fast forward to today, and we have had to continue to innovate over the 11 years or so that we've been in business. And for example have really invested in video product, which we would never been able to do back, you know, back, back in the days. And so short…”

“The way that I, the actual, like in the weeds process that I think everybody should try and do to make it the easiest on themselves is first write out what you're going to say. Then go and record it on your, like, voice notes. So go and do a, an audio only dra…”

“The thing that takes the most time is finding the visuals. I could do the voiceover pretty quickly. That takes me about 15, 20 minutes, but going and finding visuals will be the challenge that most people will come across.”

“Script is great when you're writing a, when you're making a short. So in a short, you have a time constraint of one minute, and you have to make sure that the audience gets the most value in the least amount of time possible. The hook matters, the 1:03 seconds…”

“Especially with personal finance, these are topics that I give creators that only do short form video a lot of credit because it's really difficult to convey a lot of these topics in Diving into the topic and getting into the nuances and the loopholes and thin…”