Roy Lee: $20,000 in short-form video equals Super Bowl ad reach
Roy Lee · Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee · Jun 25, 2025 · at 15:30
Roy Lee is the co-founder and CEO of Cluely, an AI startup relying on viral short-form marketing clips created by contractors.
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“Look, we pay very little money for the amount of views that we get, and different companies, like, they're paying literally millions of dollars for Super Bowl ads when you can get the same quality and quantity of views. 20,000 dollars.”
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